Business Information Systems: Characteristics and Significance of Information Privacy

This report discusses the characteristics and significance of information privacy in Business Information Systems. It analyzes the organizational opportunities and challenges posed by information privacy and applies the value chain to analyze how value is created and delivered in the business by information privacy. The report focuses on Alcaline UK Ltd, a transportation company that provides services in the Netherlands and Italy.

Business Information
Systems

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
Identify and evaluate the characteristics and significance globally of information privacy.......4
TASK 2............................................................................................................................................6
Analyse the organizational opportunities and challenges posed to your chosen sector by
information privacy.....................................................................................................................6
TASK 3............................................................................................................................................9
Apply the value chain or virtual value chain to analyse how value is created and delivered in
your business by information privacy..........................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
BIS is a business integrated system that is used by many organizations to gain benefit in business
growth this is known as the software which also increases the functioning of the business and can
also impact revenue as this kind of technology also helps in aligning the components like
technology, culture, philosophy and business process. This report is about Alcaline UK ltd which
provides transport services especially in the Netherlands and Italy and in these areas, there is a
daily departure in the form of groupage and full loads. This report involves the characteristics of
global information privacy. This report also involves various organizational opportunities and
various challenges which can be done to information privacy. This report also involves a value
chain that can analyse the delivery and creation of value in business from information privacy.

TASK 1
Identify and evaluate the characteristics and significance globally of information privacy.
As information privacy is important for sharing information effectively and vulnerabilities can
increase with using personal information and the digital age. This can be applied in many
possible ways which involve data masking, encryption, and authentication, and in this, each
piece of information ensures that they can have authorized data and can use protective measures
to prevent their data from mining and also from misusing if any personal information and also
secures from any illegal activities. As information privacy also involves various types of data
types which involves(Beynon-Davies 2019).
Internet privacy: This is a way in which all personal data is shared on the internet as it is also
subject to privacy issues and as the website publishes all the privacy policies in which data is
collected online and stored offline.
Financial privacy: This information is related to finance and is considered sensitive and
confectionery information and can easily occur offline or online fraud.
Medical privacy: In this, all the medical records have been stringent with the laws and
addressed with all the privileges and to secure and process the information of an individual with
authenticating system and law and security(Kasemsap 2018).
Information privacy is known as a subcategory of data protection and this also encompasses all
the legal and ethical obligations which can protect the access of identifying the information
personally. Data privacy is known as the information which is linked to a specific person and
which includes the customer’s name, phone number, social security number, social media
handles, passport number, address, email address, driver’s license number, and bank account
number. As this transportation company name, Alcaline uses various ways to secure the data to
the customers which can reduce the chances of misusing information by giving a lock key and
password to each employee so that they can individually lock up their computer and this
organization also has password-protected access of a database and this can also secure the file
effectively(Luan and Zhang 2020). Information privacy or data privacy is known as the legal
responsibility which involves strict repercussion and guidelines which can protect the data from
various laws and regulations in this the law is involved in general data protection regulations as

this law involve seven main points which are followed by Alcaline company that are described
below.
Transparency, lawfulness, and fairness: This is a process that is possessed under a law that
describes all the collection processes of the data which is collected from the public.
Purpose limitation: The main purpose of collecting the data must be identified before collecting
the data effectively.
Data minimization: In this data should always collect in small amounts which can be easily
assessed and can describe there the main purpose of collecting it(Yen Chen and Hu 2018).
Accuracy: This is a way that involves keeping all the data secured, update, and accurate
effectively.
Storage limitation: This law also implies that data can be stored for a longer period but not after
the purpose is been intended.
Integrity and confidentiality: Data securing is an important security measure that can ensure
confidentiality and, in this data, integrity should also be managed effectively in an effective
form.
Accountability: As in this the company and the data handler Are responsible for any misusing
or mishappening of the data (Zhang and Chen 2020).
It is important to protect the customer data with compliance with the laws, efforts, and
precautions as their data are required to serve privacy to the customers and they have the right to
safety and privacy as they trust with their data which can increase the goodwill of the
organization and can also help in increasing the fund. This has many benefits as it helps in
meeting compliance requirements. This is important in the business to prevent breaches and
which can also hurt the business. Data security is important is to maintain the brand value which
helps in strengthening the business and can also help in growing the business effectively. This
also supports the ethics of the business in an effective and efficient form which leads to
maintaining customer trust and maintaining investors and the public. This also increases physical
safety and builds the loyalty of the customers. This also helps in supporting the business,
innovation, and creativeness effectively(Fortineau Paviot and Lamouri 2019). Securing the data of
the customers has huge business opportunities for small businesses and protects the data from
misusing and this can also increase the customer base of the organization. As Alcaline company
has secured the data of the organization for the better assessment and growth of the organization.

TASK 2
Analyse the organizational opportunities and challenges posed to your chosen sector by
information privacy.
Opportunity
As many opportunities can be followed by the organization for a better and sustainable
environment the organization by not missing any plan which is newly developed in the industry
and making a business plan accordingly with the business operational and functional planning of
the organization and by finding new investors to take their business forward in an effective way
and can also be done by promoting the business in social media as there are many opportunities
which can be turned into beneficial for the organization are described below(Khodjayev 2021).
Transparency and Trust
As Information privacy brings many opportunities to the organization as Alcaline company has
got various opportunities which have to build the engagement of the organization and embraces
the customers and also builds the trust with the customers effectively. As this has also effectively
expanded their business as this privacy information as it builds up trust and transparency in the
business as this company only uses email addresses with no personal information without any
main purpose of the organization and this also uses GDPR and in this companies have a various
obligation which can easily respond to the request and this also allows a public exposure which
has benefited the Alcaline company and allowed reactiveness, compliance approach which helps
and effectively allows the organization. This also standard the organization which encourages
which makes the customer significant which interlink with the customers(Alič 2018).
Platform for action
This tactic makes the organization easier to communicate with the customers which can respond
to all the effective answers and changes in the data and it can also be processed by various
standard practices this Alcaline company has taken additional action which has guided them and
built a proper platform by which the desires of the company changes effectively. This
organization’s main aim is to develop the momentum which can manage the platforms
proactively and constantly. This also allows solving the data breach and allows security to the

customers. This factor also reduces the risk of leaking or misusing any of the confectionary data
of the customers(Kumar Pal and Singh 2018).
Creates business a truly customer-centric
This had come with a great and new responsibility to the organization and this also had increased
the customer base of Alcaline company as this is organization allows there customers rights and
interest to accomplish their goals effectively and this can also effectively embrace the customers
and this creates an opportunity to the business which helps in the increasing of the orders of the
organization and can also embrace the business with a new and effective customer base of the
organization as this company deals in Italy and Netherland and for increasing there customer
base they can also build up the core of the business by using possible laws of GDPR which can
also help in maintaining and expanding the business in an effective form(Shishkov and Mendling,
2018 July).
Increased customer trust
This company has can also get the opportunity to build the trust of the customers which will
increase the customer base of the organization and this can also increase the development of the
organization and also help in growing the business by focusing on the regulations of securing the
personal data in an effective way and by also controlling the breach and privacy of the customers
effectively. By these following effective measures, this organization has made feel their
customers safe ad secured in the form of data which is required In transporting any kind of
products or information from one country to another. Business gets a huge opportunity by this as
they earn the trust of customers which also lead To increasing the goodwill of the organization
effectively(Chen and Lin 2021).
Challenges
There are many challenges that the transportation industry faces in the industry as due to new
digital requirements of the customers which changes the business plans and its operation and
industry demand is also keeping fluctuating according to the digital transformation and they also
face challenges in integrating the chain supply in the industry and can easily transform the core
of the organization as the organization also faces challenges by securing the data of the
customers and the challenges faced bu Alcaline company is described below.
Security threat

This is the most common and most important point of consideration and this challenge is faced
by the Alcaline organization as it is important to secure the data of the individual in an effective
form and can protect it from the breaches and attacks which is done by the hackers and
sometimes dome anonymously by the competitive organization. This is sometimes also be done
In the form of phishing which involves fake emails and fake calls which demand of there
personal details by the name of the organization and this is the most typical risk faced by the
organization(Davis and Yen eds 2019). Therefore, Alcaline company has introduced phishing
training and development for their customers to make them aware of the risk of this attack and if
this risk is not managed properly can also cause in reducing the goodwill of the customers which
can make a huge loss of the organization. Then further security challenges also lead to
misconfiguration and are considered a huge risk to the organization this also lacks the visibility
of the organization which can reduce the customer base of the organization. Therefore Alcaline
company has created strong passwords in each employee’s software so that no external
environment or individual can affect the organization.
Inside threats
As in the organization, many individuals protect themselves and their data from hacking and
breaches which are spreading in the environment and can risk any personal detail of the person.
As there are things that are done outside the organization but there are some threats that can be
caused inside the organization by the employees or by any top management which can create risk
and can down the business market growth and share in the market and therefore Alcaline
company has not allowed smartphones during the working hours so that no customer information
can be a leak from the organization and this company has punished direct termination to the
employee which performs such kind of activities in the organization as In this organization
proper coordination is required to understand the value of the organization and this also follows
company rules and responsibilities which if not followed by the employees can directly be
terminated from the organization(Ayoubi, and Aljawarneh 2018 October).
Privacy
Privacy and regulation are important to be followed by the organization effectively and this
complies with the security of the data which gives privacy to the data breaches, exposing
information, and leaking of the information as many laws have been created by the government
to manage and secure the data of the customers effectively as Alcaline company follows GDPR

and CCPA rules and policies which protects the organizational and customer data in an effective
form and this company had made the priority to the data of the customers and this also had
regulated many policies which had given benefit to the organization effectively so that this
company can expand the business effectively in the industry(Fleig Augenstein and Maedche
2018). As this is important to secure the data of the organization so that the customers can trust
again in the organization and can lead to increasing the customer base of the organization
effectively. As data breaching can also hurt the business and can cause huge losses to the
organization as protecting the privacy of the customers also improves the value of the brand and
the organization in the industry.
TASK 3
Apply the value chain or virtual value chain to analyse how value is created and delivered in
your business by information privacy.
The value chain is known as various business process and activity which creates the product and
helps in performing any kind of service effectively introduced by the organization. As the value
chain involves multiple stages of any product or service lifecycle and these stages involve sales,
research, and development, each step is required to complete this value chain and come in
between this chain. As for maximizing the value of Alcaline company they have effectively
positioned their market and had created their customer base effectively and have also created a
huge share for themselves and developed better relationships and understanding between the
customers and the organization for gaining profit and better competitive advantage in the
industry. Various components are involved in this value chain that is divided into primary and
secondary activities. In primary activities, it involves operations, inbound logistics, outbound
logistics, marketing and sales, and after-sales services(Romanenko Druzhinin and Alekseeva,
2019). The secondary activities involve procurement, technological development, human
resource management, and infrastructure. As it is important to analyse the value chain of the
organization as it is important to evaluate all the activities which are performed in the business
which values the company’s resources effectively and also allows opportunities and
improvement to the organization. By developing an effective value chain an organization
receives a competitive advantage that involves product differentiation and cost reduction which

makes the organization less expensive and more effective. As also by inventing new innovative
techniques and strategies in the business can design, market, research, and development which
makes the product different from the competitive company’s product.
Conducting and delivering value chain
It is important to conduct and deliver a value chain effectively in the market to gain proper
advantage from the external environment and this also helps in increasing the level of
profitability in the organization and make the supply chain stronger which is beneficial to
increasing the customer base and goodwill in the market effectively.
Identifying the activities of the value chain
This is considered as the first step of analysing and conducting the value chain of the
organization make Alcaline company and in this step, all the primary and secondary activities are
analysed which is required to introduce or help in running any product and it is also required in
the creation of the product. As primary activities involve the logistics of inbound and outbound
and involve all the business operations and functions of the organization it also involves the
techniques which are used in marketing and sales of the product and it also involves all the after-
sale services and this also involves in the primary activities. In secondary activities, it involves
the procurement of raw materials and equipment. It also involves technological development
which involves process development and market research of the organization. The secondary
activity also involves the infrastructure of the organization and it also involves human resource
management(Someh Shanks and Davern 2019).
Determining the value and cost of activities.
When secondary and primary activities has identifies that it is important to determine all the
value and the activities which add it to the process and the cost which is involved in making the
product or delivering it in the industry or market base of the organization. As the value chain has
been created by increasing the satisfaction of the customers which creates the value of the
organization and in this step, it is also important to analyze all the costs in every step of the
business process which helps in reducing the overall cost of the organization and increasing the
level of profit by effective strategies and management.
Identifying competitive advantage and opportunities
After compiling and understanding the value and cost it is important to analyze all the steps
effectively so that an organization can achieve a competitive advantage in the organization. As

the foremost goal of the organization is to reduce the cost of business functions and operations
and improve the overall cost of the organization. As each process is required to be analyzed
according to manage the expenses of the organization. This is also done to maintain the
sustainability of the organization and this step also helps in delivering the value chain in the
industry effectively and in an effective form.

CONCLUSION
This report has concluded that information privacy is important to be managed in the
organization effectively as to attain profit, goodwill, and sustainability in the industry as
customers trust the organization so it is important to secure their data in an effective and efficient
form to maintain the productivity level in the organization. This report has also concluded that it
is important to do so to maintain the continuing in the business and it also prevents various
challenges and risks in the organization effectively. This also helps in keeping the illegal access
at the bay. This report has also concluded that it is important to focus on the business
opportunities and challenges to secure and use various strategies in the organization. This report
has also concluded that the value chain is important to conduct and deliver in the market which
makes the business operations effective and also maintains sustainability in the organization.

REFERENCES
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