Business Information Systems: Analysis of Uber's Value Chain Model and Five Forces Analysis
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This presentation discusses the management of business processes with information systems, analysis of Uber's value chain model, and the company's strategy by five forces analysis. It also provides constructive suggestions for Uber to improve services' delivery.
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Business information systems
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Research on business processes ï‚—The business processes are managed with proper use of information systems as an integrated aspect of the research ï‚—Management of network activities and utilising the resources is essential for improving the services along with creating better scopes for the clients to access the Uber app ï‚—The business processes also include the value creation activities and how these have influenced by HRM, logistics operations and marketing efforts ï‚—The user can book the ride by using internet on their smart phone and ensure picking up the client and delivering to the concerned location.
Analysis of Uber’s value chain model The value chain model adopted by Uber consists of both the primary activities and support activities The primary activities are inbound and outbound logistics, operations, marketing, sales and services’ delivery The support activities include the concepts of human resource management along with development of technology and procurement strategies With the HRM and enhanced technology, the organisational infrastructure has improved, thereby leading to enhanced business performance The business processes are integrated within the business model for improving the options for delivery of services by Uber.
Analysis of company’s strategy by five forces analysis The five major forces are threats of new entrants, substitute services, bargaining power of suppliers, buying power of purchasers and threats of rivalries The rivalry among competitors is intense due to the other competitors like Lyft, Ola cabs and few others. The threat of new entrants is medium because Uber has already developed a sustainable position in the marketplace The purchasing power of clients is high because they prefer value for money services that can provide them with convenience The substitute products’ threat is high because there are multiple other transport options available for clients, which they can avail at a lesser price.
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Constructive suggestions for Uber to improve services’ delivery The performance review process, also known as the T3 B3 process of Uber is recommended to evaluate the strengths of the employees and identify the few things at bottom as well for making necessary improvements thereafter. The shifting of Uber’s culture is recommended as well for putting the major goals into the system that can be accessed by the staffs, employers and managers to work while holding each other accountable. This will allow for enabling relevant changes and improvements to enhance services’ delivery The management of Spotify account could be useful for leveraging technologies and ensure seamless services’ delivery to clients
Bibliography ï‚—Bashir, M. and Verma, R., 2017. Why business model innovation is the new competitive advantage.IUP Journal of Business Strategy,14(1), p.7. ï‚—Kavadias, S., Ladas, K. and Loch, C., 2016. The transformative business model.Harvard business review,94(10), pp.91-98. ï‚—Laudon, K.C. and Laudon, J.P., 2015.Management information systems(Vol. 8). Prentice Hall. ï‚—Payne, A., Frow, P. and Eggert, A., 2017. The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science,45(4), pp.467-489. ï‚—Rainer, R.K., Cegielski, C.G., Splettstoesser-Hogeterp, I. and Sanchez- Rodriguez, C., 2013.Introduction to information systems. John Wiley & Sons. ï‚—Robson, W., 2015.Strategic management and information systems. Pearson Higher Ed.
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