Utilisation of IT within various functions of an organisation

Business information
technology systems

Table of Contents
INTRODUCTION ..........................................................................................................................1
LO1..................................................................................................................................................1
P1. Utilisation of IT within various functions of an organisation .........................................1
P2. Contribution of IT system in achieving predetermined objectives..................................2
LO2..................................................................................................................................................4
P3. Different roles of IT in CRM, communication and data management ............................4
LO3..................................................................................................................................................6
P4. Use of IT system in supporting value added changes to improve performance,
sustainability and business operations ...................................................................................6
LO4..................................................................................................................................................8
P5. Recommendations regarding practical IT solutions ........................................................8
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Information technology is determined as a communication technology and system which
is used by an organisation and it also determines the manner by which individuals interacts with
such technologies for supporting the processes of businesses. This report is based upon an
organisation named, British Home Plc, which deals with various sectors such as retailing,
property dealing, consultancy and travelling. This organisation was not able to meet technical
factors and hence it is sold to an American organisation(Abramowicz, 2015). This report is based
upon the importance of information technology in overall growth of a business. This report
covers the use of information technology with all the other departments and its contribution
towards achieving business objectives. It also covers different manners in which IT system data
used for customers relationship management, communication and data management. It also
covers the way in which IT system contributes to bring changes in improving performance,
sustainability and business operations. At the end, it certain recommendations are given of
practical solutions of IT which covers common business problems at workplace.
LO1
P1. Utilisation of IT within various functions of an organisation
Information system helps the business for the development in large amount of systems
which are considered as value add one system in an organisation. Also, such system helps in
eliminating repetitive tasks which enhance the accuracy of business activities and helps the
business in achieving its predetermined objectives and goals. Information technology is
considered as one of the most important component of an organisational function which aids the
business and allow its workers for concentrating on more high functions level. British Home Plc
is lacking in innovation technology and measures due to which it is not able to meet overall
objectives of a business. There are various other departmental functions, within which IT
performs its functions and it is determined as follows-
HR department- Information system plays a major role in the human resource functions
of an organisation. The HR manager uses the information technology for enhancing the
performance of workers and also assess the feedback of employees which can be utilised for
organisational overall benefits (The Role of Information Systems in Human Resource
Management, 2019). There are different software and hardware applications which can be
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utilised for examining the worker's performance and in establishing the standard of performance.
In British Home Plc, IT can help the HR managers by providing them information for taking
major HR decisions and it also helps in keeping tracking of all the workers and certain specific
information about them. This is usually done in database or in a series that is of inter-related
databases.
Finance department- Information system plays a vital role in the financial services for
various different reasons but the most important among them is in electronic networks that will
help in exchanging information. This is considered as an important support for the financial staff
and due to which finance managers are required to possess IT skills and have to focus upon
utilisation of IT for the effective financial management (The Role of Information Technology in
Financial Services, 2019). It helps to store, share and publish financial data even more easier and
also reduce the cost of financial management. In British Home Plc, this helps the finance
managers in preparing the financial reports and the processed data without any kind of
complexities and in conducting real time analysation.
Marketing department- Information technology is considered as a newest trend in the
field of marketing which has changes the whole new concept of advertisement and marketing in
achieving the overall objectives of a business. This function has improved marketing by the
introduction of internet and digital marketing which helps in identifying target audience,
identifying their overall needs and building the marketing campaign for persuading customers to
purchase. The basic drawback of British Home Plc is that it is not able to meet all the objectives
of customers and the reason behind it is lack of promotional means. This can be solved by
bringing information technology and promotion of travelling and retailing sector can be done
through mobile and internet marketing.
P2. Contribution of IT system in achieving predetermined objectives
Information technology system helps in fostering the innovation in an organisation which
will result in smart applications, improvement in data storage, fast processing and wide
distribution of information (Abramowicz, W. ed., 2015). This helps in making the business to
run in a more efficient manner and it also results in improving the overall quality of products ad
services of a business which will result in boosting its productivity. In British Home Plc,
Information technology van contribute to this enterprise for the purpose of achievement of
overall predetermined objectives which can be seen in following points-
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