Business Innovation of Surya Indian Restaurant

This report focuses on the business innovation of Surya Indian Restaurant and its plans to expand by offering authentic Indian street food. It discusses the current operations, competition, and future prospects of the restaurant.

Running head: BUSINESS INNOVATION OF SURYA
BUSINESS INNOVATION OF SURYA
Name of the Student
Name of the University
Author Note

1BUSINESS INNOVATION OF SURYA
Table of Contents
Introduction......................................................................................................................................2
Part 1- Current operations of Surya.................................................................................................2
Part 2- Future of Surya Indian Restaurant.......................................................................................3
Part 3- MVP.....................................................................................................................................5
Part 4- Competition..........................................................................................................................6
Conclusion.......................................................................................................................................7
Part 5- Pitch.....................................................................................................................................8
References........................................................................................................................................9

2BUSINESS INNOVATION OF SURYA
Introduction
The report is focused towards understanding how innovation can help to expand the
business prospects of a Restaurant named Surya. The company will focus its business towards
providing customers with authentic Indian style cuisine. One of the important sales aspects of the
company is the provision of essential Indian food primarily based on the street food available in
and around Mumbai in India.
Part 1- Current operations of Surya
The brand is currently operating moderately well in the restaurant and hospitality industry
of Spain. The weakness of the brand is the relatively low key advertising and promotion of
products. The company has a significant weakness in regards to the spread of its business. It is
not a very large globally popular restaurant. An essential weakness of the brand is the lesser
amount of brand familiarity and lower share of the market compared to many of the larger
restaurants. The strengths of the company is the significant capital investment capability (Home |
Surya, exquisite Indian food). The company has a strong financial backing that has helped to
maintain steady revenue. The company has an optimally productive staffing. Additionally, the
company also has diverse range of product offerings.
Competition in Barcelona and Madrid in predominantly from the locally popular Indian
restaurants of these areas. In Barelona, a significant competitor of the company will be
Resturante Dhaba. Another significant competitor in the city is Thali (Sen). In Madrid,
significant competitors are Tandoori Station. Considering the two later companies, Resturante
Dhaba is the potentially larger competitor as it manufactures all the products that are essentially
also manufactured by Surya. In both Barcelona and Madrid, the competition will be tough as the

3BUSINESS INNOVATION OF SURYA
target audiences are much used to the products of the local manufacturers (Prajogo). Barcelona is
a highly commercial area with a large hospitality market. There is significant opportunity for
new entrants. However, the competition is large. To a lesser extent there are significant
opportunities for growth in Madrid.
The hospitality and restaurant market in Spain is currently witnessing stable growth. The
most important market for non-Spanish food is rising with special interest in American, Chinese
and Indian or South Asian food. Spanish food is quite spicy much like South Asian cuisine.
Moreover, there is a rise in South Asian travelers in Spain. This has increased the prospects of
South Asian or Indian food in both Barcelona and Madrid. The present market is moderately
large and productive in both Barcelona and Madrid.
Part 2- Future of Surya Indian Restaurant
Key Partners Key activities Value proposition Customer
relationship
Customer
segments
The key
partners for the
company in
both Barcelona
and Madrid will
be the
suppliers of the
spices and
Indian
ingredients, the
franchise
partners and
the utility
providers
The key activities will
be revamping the
original restaurant to
re-focus on the
aspects of Indian
street food. The
restaurant will focus
more on providing
street food based in
Delhi and Mumbai
Production and sale of
good Indian cuisine.
The restaurant will
focus on providing
authentic Indian
street food
Customers will
be approached
on the basis of
their attraction
towards street
food. Service
managers will be
present to assess
and take
customer
feedback. Surya
will try to focus
on further
growth through
the introduction
of newer fusion
version of street
food.
The customer
segments will
be Travelers,
high end local
food
enthusiasts,
moderate
income
customer,
office going
public and
migrant
Indians or
South Asians

4BUSINESS INNOVATION OF SURYA
In order to get
more customers
the Restaurant
will focus
towards
attracting both
Key Resources Channels
The key resources
that will be required
will be human
resource, material
resources, utilities,
and financial
resources.
The major
channels that will
be used are
franchises and
restaurant
branches
Cost structure Revenue structure
The cost structure will focus towards
integrating cost driven and value driven
cost operations of the organization.
Fixed costs- rent, salary, etc.
Variable cost- food production of
various kinds
Service sales will be the most used revenue stream. The
sale of the products will be done through the various
franchises and restaurant branches.
It can be understood through the business canvas model that Surya Restaurant wants to
revamp their essential services. Upon getting into effective partnerships, the company will
coordinate with them to sell the various products. The company will sell products that it will be
manufacturing in the country as well as some of those that it will export from its overseas
markets. The major value proposition will be the service production and sale of authentic quality
Indian street food.

5BUSINESS INNOVATION OF SURYA
Part 3- MVP
As mentioned previously the unique value proposition for the Surya Restaurant will be
the offering of authentic Indian Cuisine. The cuisine will come with features that will enable the
customer to have a taste of authentic Indian street food that is available in Delhi and Mumbai.
However, a Minimum Viable Product needs to be created primarily in order to attract the
attention of the customers that will act as the early service users. This will help in the generation
of sufficient feedback that could provide information in regards to the changes that have to be
made or the value the product can provide to the future customers. This necessitates the
formation of a prototype model of the fusion cuisine available at various local Surya franchises
in Madrid and Barcelona.
The idea of the fusion street food cuisine needs to be presented through special placards
at fairs, supermarkets and some specific videos released on social media. Much importance at
this stage should be given to advertising as people need to know what is very different with this
particular type of fusion street food. The cuisine will essentially be a fusion of Delhi and
Mumbai Street food that is available in India. However, the variety of fusion food available will
be very large. Moreover, the local ingredients will be used to infuse some of the essential aspects
of Spanish and Catalan cuisine. The immigrant populations, travelers and the local food
enthusiasts will be targeted. The fusion food will be greatly promoted among the youngsters
looking for a change in their taste. The feedback will be gathered for the first few weeks. Any
issues detected will be focused and the teams will look towards finding major issues that might
be present with the product design. Significant data needs to be gathered in regards to the
customer expectations and customer response. If all results are towards the positive reception of
the smart bulbs, the product will be released in the market for commercial purpose.

6BUSINESS INNOVATION OF SURYA
Part 4- Competition
Indian food is growing in popularity across the globe. Many restaurants are inventing
new and improved food offerings. The competition at a global level is high as a lot of restaurants
are offering the same product. The competition is very high at a global level. The Indian diaspora
is increasing along with the demand for Indian and continental fusion food. Moreover,
youngsters across the world are preferring Indian food.
The largest competitor that can be present for the company are Tandoori station,
Moharaj, Shanti and Thali. Sengled is providing similar services at almost the same rates.
Tandoori Station and Thali are the domestic leaders in the markets of Spain and the Catalunya
region. The mentioned companies are not only good food providers but they essentially provide a
wider variable of South Asian cuisines making them the most sought after restaurants for
complete Indian and South Asian food experience.
All the three competitors that are mentioned have established businesses in the region and
are already successful companies with regards to the product being sold. Moreover, it will be
very difficult to provide value that companies like Tandoori Station are providing to customers.
The other companies are in the market for a long time and can catch up easily to any new
product released in the market.
Tandoori station is a restaurant that provides best quality smart bulbs to customers. The
bulbs are slightly expensive but are high in performance and longevity. Thali is considered as a
cheaper alternative to Tandoori Station with slightly lower value propositions in terms of the
food and service value offered. Thali is trusted business in the market of the Catalunya region
consisting of Barcelona (Acs).

7BUSINESS INNOVATION OF SURYA
Surya is offering slightly different solutions than the other companies. The option of the
Indian, Spanish and Catalan cuisine is not being provided by many other restaurants in the
region. Providing fusion Indian street food with local added flavors at lower prices can increase
value.
Conclusion
In conclusion it can be said that Surya has to concentrate more on collaborating with the
key partners and effectively promoting the product. The value added to the product is sufficient
to help the organization capitalize on the present opportunities in the market.

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Part 5- Pitch
Hi, I am Ketan and I would like to bring to your attention a unique proposition for lip
smacking Indian Street Food.
Food is one of the most important aspects of life. Throughout centuries people have
invented newer ways of cooking up delicacies that dictated their cultural value globally. As the
world move on to the next stage of the progress the way we view food changes. Surya
Restaurants are going to offer food that will instantly take you to an Indian street taste.
Surya is doing its bit in reducing cultural differences across the world by bringing unique
fusion food that will combine Indian street food flavors with the local Spanish ingredients. Surya
is always looking forward to making the lives of people better and giving them a better world to
live in at the same time. Presenting the Indian fusion street foods, the next level of your culinary
adventure.
The new and unique fusion food will give people the option to make their foodie lives
awesome. The lights are energy saving and come with auto-turn off feature to reduce energy
consumption further. The fusion food combines the zesty and tanginess of Spanish flavors with
the spicy sweet, sour and hot flavors of India. Surya restaurant’s fusion food offerings are the
next level of culinary affairs of the people of Spain.

9BUSINESS INNOVATION OF SURYA
References
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and application of high pressure–based technologies in the food industry." Annual review
of food science and technology 6 (2015): 435-462.
DaSilva, Carlos M., and Peter Trkman. "Business model: What it is and what it is not." Long
range planning 47.6 (2014): 379-389.
Fuentes-Luque, Adrián. "An approach to analysing the quality of menu translations in southern
Spain restaurants." Journal of Multilingual and Multicultural Development 38.2 (2017):
177-188.
Home | Surya, exquisite Indian food. (2018). Retrieved from
https://www.suryarestaurants.com/en/homepage-ingles/
Huang, H. W., Wu, S. J., Lu, J. K., Shyu, Y. T., & Wang, C. Y.. Current status and future trends
of high-pressure processing in food industry. Food control, (2017): 72, 1-8.
Prajogo, Daniel I. "The strategic fit between innovation strategies and business environment in
delivering business performance." International Journal of Production Economics171
(2016): 241-249.
Schroder, Mark Bernard. Minimum viable product (inside game). Diss. Auckland University of
Technology, 2015.

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Sen, Colleen Taylor. "The Food of the Indian Diaspora." История еды и традиции питания
народов мира (2016): 237.
Young, Joe. "Intelligent illumination." Connected: Home+ Business Mar 2016 (2016): 50.