Business innovation

Business
Management

EXECUTIVE SUMMARY
The following report is based upon Systems, Applications & Products in Data Processing,
abbreviated as SAP SE which is a multinational leading European software development firm.
The report is divided into 3 main sections. The first section depicts that the relevant organisation
has had an immaculate innovation history. The second part of the project shows that SAP SE is a
tech firm having skilled and proficient employees who possess the talent to come up with
innovative features. This section also shows that market offers opportunities such as edge
computing and 5G networks to SAP SE to grow and sustain for long time period. The last section
shows that the software market consists of trends such as AI capabilities, IoT, cloud computing,
AR, VR, edge computing, 5G and many more which makes it an extensively competitive
industry.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................5
THE ORGANISATION AND INDUSTRY OVERVIEW.............................................................5
Introduction to the organisation and its innovation history........................................................5
Existing Innovation Performance and Capabilities of SAP SE .................................................8
The industry in 2017 till now....................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14
APPENDICES...............................................................................................................................15
APPENDIX 1: SWOT Analysis................................................................................................15
APPENDIX 2: Porter Five Forces Model.................................................................................17

INTRODUCTION
Innovation can be referred to as the process of incorporating new technologies or systems
to facilitate development of an improved product or service. In other words, it can be said that
this is a procedure which provides assistance to an organisation in gaining an edge over
competitors present at marketplace. It guides an enterprise to adopt such measures or techniques
through which they can come up with market disruptive offerings (Vom Brocke, 2018). The
major purpose of corporations behind undergoing innovation at rapid intervals of time is gaining
high market share and enhancing the existent level of sales volume.
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THE ORGANISATION AND INDUSTRY OVERVIEW
Introduction to the organisation and its innovation history
SAP SE is a market leading software development corporation which is most famous
across the globe for its ERP software. This organisation has a customer base of over 430,000
within the confines of 185 nations. It is a part of the Euro Stoxx 50stock Market Index. This
software manufacturer has a wide customer base owing to its innovative and unique approach
towards software development (Tidd, 2018).
4 P's of Innovation
To effectively come up with innovations at rapid intervals of time, SAP SE takes into
account 4 types of innovations. These together constitute the innovation mix and is exploited
with a view to enhance the market positioning. The 4 elements of this mix are discussed as
follows: -