Velo Barista Café Business Plan

Velo Barista café
Business Plan

TABLE OF CONTENTS
Executive Summkary............................................................................................................................
Background...........................................................................................................................................
Company overview......................................................................................................................2
Business offerings................................................................................................................................
Environmental Analysis.......................................................................................................................
Competitive strategy....................................................................................................................5
Unique selling point.....................................................................................................................5
Competitive Analysis...........................................................................................................................
Industry Analysis..................................................................................................................................
PESTEL analysis.........................................................................................................................6
Porter five forces model...............................................................................................................7
SWOT analysis............................................................................................................................8
Marketing.............................................................................................................................................
Management Structure........................................................................................................................
Operations...........................................................................................................................................
Financial projections..........................................................................................................................
Initial investment.......................................................................................................................13
Sources of fund..........................................................................................................................13
Assumptions...............................................................................................................................13
Sales forecast.............................................................................................................................14
Salary Structure..........................................................................................................................14
Income statement.......................................................................................................................14
Cash Flow Statement.................................................................................................................15
Break Even Analysis..................................................................................................................16
References..........................................................................................................................................

EXECUTIVE SUMMKARY
The present business plan is on VELO BARISTA Cafe in London. The cafe would be
owned by Hayden family. Further it is the holding firm that will be established in the year
2016.The mission of the firm is to develop a new experience to the dining scene within London
city. Along with this the mission of the firm is to offer greater experience to new and regular
customers on every visit. Moreover the aim because of which the family owned business has
been established relates with providing indoor experience that can be compared to the other
competitors in the particular area.
The analysis of the environment is the measure of entire external factors. This is essential
for the purpose of gaining insight to the nature of industry. With the assistance of environmental
analysis the researcher of the business plan would assist the owner in making evaluation of
various external environmental factors. This includes political, social, economic and legal.
Further it also includes defining the competitive strategy and other factors that assist in
developing better understanding in relation to the target market. In addition to this in order to
establish the market it is important for the owner to bring new as well as innovative combos of
both category products. This is effective in providing customers with meal and drinks in an
effective way. With the aim to keep the cafe operations in terms of setting it is significant the
every table is able to turn for at least four times. This implies that cafe need to serve between two
hundred to four hundred customers on regular basis.
BACKGROUND
In the present era, people are living a very busy life. This compels them to consume on
the go food and drinks. UK is regarded as the giant hub relating with corporate environment
across the globe. There is presence of various cafe that are already present in the market. These
are making greater efforts towards offering satisfaction to the needs and wants of the diversified
customers. Tea is regarded as common non-alcoholic drink in the English community. Market
research presents that England as well as greater United Kingdom is among the leading
consumer of tea across the globe. It has been estimated that the average consumer within
England takes at least two cups of tea on every day basis. 98% of this is being from tea bags.
Along with this 98% of the consumers of tea consider it to take with milk in comparison to
without. Thus milk is regarded as the key ingredient. However it has argued that tea is losing the
ground to coffee. The rise in coffee has led to pubs and other suppliers providing coffee as one of
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the non-alcoholic drinks that is being offered by them to their customer. In the present report,
researcher has led emphasis on development of appropriate as well as reliable business plan for
the family owned Cafe that is starting up in London city and named as VELO BARISTA Cafe.
But increase in demand of Coffee shops has encouraged the Hayden family members to begin a
new cafe venture in the popular market within London City. Taking into account new entry of the
cafe in the highly competitive market of the restaurant industry it presents that owner possess
greater experience. It has been believed that downturn area of the city would give the most
contributing mix of low cost as well as substantial market.
Company overview
VELO BARISTA Cafe is family owned start up that would carry out its operations in
London. The Cafe is being owned by Hayden family. Further it would be considered as the
holding company that was established in the year 2016. The mission of the firm is to develop a
new experience to the dining scene within London city. Along with this the mission of the firm is
to offer greater experience to new and regular customers on every visit. Moreover the aim
because of which the family owned business has been established relates with providing indoor
experience that can be compared to the other competitors in the particular area. In order to offer
satisfaction to the greater number of customers the menu of VELO BARISTA Cafe has been
categorized into two. This includes Meals as well as beverages. The rise in coffee has led to pubs
and other suppliers providing coffee as one of the non-alcoholic drinks that is being offered by
them to their customer. VELO BARISTA Cafe possess the intention to take greater benefit
through rising trend by means of providing them with tea and coffee to its customers. Such
drinks will be provided along with the snacks that includes biscuits as well as wide variety of
cakes. The selection of such can be made from the section of meal. Other types of non-alcoholic
beverages involves chocolates, milkshakes, lemonades as well as sodas. The target range of
customers which is viewed suitable will be younger people, family, corporate clients for the
entire lot of experience. In this relation the aim of the cafe to persuade the customers that are
aged between twenty and forty. Further this includes the one who are showing interest towards
eating in a distinct décor place where they can enjoy the facility such as Wi-Fi etc.
BUSINESS OFFERINGS
This section of the business plan presents the marketing mix of the new start business. It
includes elements such as product, price, place and promotion. The description regarding same
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