Business Intelligence Big Data report

The report discusses the role of business intelligence in decision making process and how it helps in achieving competitive advantages. It includes theories and frameworks that can help in gaining competitive advantages by using business intelligence. The report is based on DCSL Guide Smiths, a software development company.

BUSINESS INTELLIGENCE
BIG DATA REPORT

EXECUTIVE SUMMARY
Business intelligence is concerned with procedural and technical infrastructure utilization for
collecting, analyzing and managing data for accomplishing objective of company in effective
manner. The current report is based on DCSL Guide Smiths that operates in software
development industry. Present report has involved role of business intelligence that provides
different benefits like increased accuracy, effective planning, etc.

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Explaining role of Business intelligence in decision making process......................................1
Explaining theories & framework that can help in achieving competitive advantages by
using business intelligence.......................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business Intelligence (BI) is associated with procedure and technical infrastructure that
helps organization to collect, storing and analyzing data obtained in turn effectual decision-
making can be done. In the current era, competition has increase that forces organization to face
competition prevailing at peak level. Business intelligence is one of the crucial technique that
assist in reducing complexity to achieve objectives in effective manner. The current report is
based on DCSL Guide Smiths which is one of the software development company (DCSL Guide
Smiths, 2021). Present report is will emphasis on role & techniques of business intelligence that
help in decision-making process along with examples. Current report will analyze how
organization achieves competitive advantages by using BI. It will include related theories and
framework & examples for analyzing competitive advantages.
MAIN BODY
Explaining role of Business intelligence in decision making process
BI is one of the trending concept that is highly taken into consideration by organization so
that ability to gather data, store and analyses can be derived. DCSL Guide Smiths is one of the
successful organization that pay attention on developing effectual BI practices in turn greater
productivity can be achieved(Liang and Liu, 2018). The specified business is specialized in
developing software in order to give bespoke solutions for across all industry. Business
intelligence play different kinds of role that help organization to get proper information in turn
strategic decision can be formulated.
Better planning and analysis can be done effectively with help of implementing business
intelligence. There are various kinds of strategy that can be used by DCSL Guide Smiths in
order to have significant understanding of relevant factors crucial to provide bespoke solutions.
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BI contribute in effective & pace up planning, reporting & analyzing data so that relevant
solutions can be formulated to meet objective of business. For example — BI allows company
store information regarding each aspect so that suitable course of action can be built by DCSL
Guide Smiths to get positive impact on its processing.
Increased accuracy is one of the crucial benefit that can be derived by specified
organization to through implementing business intelligence technique like process analysis,
performance bench marking, data mining and descriptive evaluation. With help of these methods
DCSL Guide Smiths can become able to cover all relevant & accurate information in turn taking
crucial decision can be done by firm (Richards and et,al., 2019). These as well can aid the
business to accomplish different form of features like identifying method to incline profitability,
customer behavior, comparing data with competitors, tracking performance, optimizing
operations, predicting success, spot market trend, discovering issues, etc. DCSL Guide Smiths
can effectively identify market trend to ensure that proper quality & relevant feature includes to
optimize operations, tracking performance in turn higher ability to overcome lacking areas can
become possible.
Forecasting of sales can be exerted by DCSL Guide Smiths as business intelligence
technique contribute in including comprehensive platforms, embedded software application,
location intelligence, data visualization so that taking decision can become possible in effective
manner (Ain and et.al., 2019). In addition to this, it makes possible to achieve higher level of
customers’ satisfaction in turn higher sales with maintaining standard quality in products &
services can be derived. For essence- BI provides wide variety of tools & techniques for having
relevant, reliable and significant information in respect to gain financial, operational, etc.
efficiency. It provides efficiency in turn become possible for to give quality based service .This
allows firm to be in position to recognize relevant factors that can contribute in achieving
objectives through making decision on the basis of gathered data.
With implementation of BI system in organization, optimum utilization of benefits through
setting appropriate pricing & offer can become possible. For instance- DCSL Guide Smiths can
pay attention on ensuring that development of software that is capable of meeting needs of
clients. This can make company to obtain higher satisfaction in both qualitative and quantitative
term so that greater outcomes can be achieve to lea in industry. It as well benefit the
organization to evaluate which pricing strategy would be suitable to gain improved revenue.
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On the basis of this, it can be identified that business intelligence helps in providing
above-mentioned information that contribute in taking decision so that strategic management
can be planned to attract customers. It is essential for the organization to pay attention on
developing BI based data so that relevant & reliable information for decision-making. In
addition to this, speed & competitive edge, sociability, multi utilization, collaboration,
visualization, connection, etc. benefits can be achieved. In each department like sales,
marketing, finance, operation, etc. BI plays significant role in inclining effectiveness and
efficiency so that proper decision can be formulated.
Explaining theories & framework that can help in achieving competitive advantages by using
business intelligence
There are various kinds benefits that can be achieved by DCSL Guide Smiths by using
business intelligence. There are few types of business intelligence model which includes free,
open source, on demand, legacy, dynamic, web based commercial BI solution (Božič and
Dimovski, 2019). Each model has its own advantages that help organization to accomplish
business goals. There are variety of ways in which BI can be used by DCSL Guide Smiths so
that competitive advantages can be derived.
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The above mentioned way can be sued by firm for assessing cost, sales, etc that give
pictorial view and helps in gaining ability to increase profitability.
BI value chain analysis is one of the framework that helps in gaining several components
in order to provide competitive advantages for organization. Business intelligence is a
systematic approach that is widely taken into practice that gives higher productivity &
efficiency. It includes series of activities which benefit DCSL Guide Smiths to create and build
value. The stages and values of this particular model helps in supporting decision-making
process so that attaining goal of higher productivity from employees can become possible (Niu
and et.al., 2021). Business intelligence value chain includes business analytic, enterprise
reporting and performance management. With help of this, relevant, reliable, etc kind of
information regarding several distinct factors become possible. Based on this employing
specific information system, achieving relevant and crucial insights to increasing productivity to
develop relevant and significant type of software of customer to gain higher satisfaction.
Free BI offers high value to organization as it is easy to connect, less maintenance
expenses, boost performance, etc. such tangible benefits which can help organization to get
stronger position in sector (Torres, Sidorova and Jones, 2018). There is much emphasis should
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be provided on having capabilities from employees so that reporting & analyzing data can
become possible. It can aid firm to obtain reliable, efficient, creative skills, etc. so that DCSL
Guide Smiths may gain competitive advantages of visualizing and utilizing different way of
working so that higher productivity can be derived.
Developing web based BI so that greater information that can enable enterprise to
having specialized features which provides number of customized options. With help of this
framework of BI, DCSL Guide Smiths can properly utilize model for gaining competitive
advantages. The main reason behind applying this is to accomplish different kinds of
advantages such as easy to start, use, powerful and interactive, completing & modular and good
value adding to organization. On the basis of this, it can be identified that there are various
competitive factors which can be achieved by firm from it. Moreover, one of the major aspect
that can aid in gaining larger efficiency and productivity is its simple feature for use.
For example- DCSL Guide Smiths is software development a company that highly
focus on gaining significant suggestion and knowledge from clients so that providing bespoke
service can become possible. With help of such framework the particular organization can
concentrate on making its internal process smooth and easy for gaining several advantages
(Tavera Romero and et.al., 2021). Business intelligence utilization allows firm to pay attention
on eliminating issues that are arising due to complexity and other challenges.
There are number of competitive advantages which can be attained by DCSL Guide
Smiths through implementing effective business intelligence strategy. In addition to this,
achieving more informed decision for proper utilization of resources in order to cope up with
prevailing scenario can become possible for specific enterprise.
Business can collect data regarding customers likes and dislikes so that taste, preferences,
etc in turn data regarding market trend can be identified for formulating effective decision.
DCSL Guide Smiths can achieve ability to cope up with changing circumstances properly for
making effective products for buyers. It brings competitiveness in respect to gaining
trustworthiness among customers. (5 ways business intelligence can help businesses
gain a competitive advantage, 2021). For example- DCSL Guide Smiths can focus on
developing skills, tactics, and strategy by using BI system for ensuring that its developed
software are capable of handling issues faced by its business clients while operating in any
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specific industry. It can provide assistance to specified enterprise to increase conversion rate in
order to increase revenue.
Spotting inefficient business processes can be done properly by applying BI as it aids in
identifying relevant & non-crucial aspects in order to incline profitability and productivity.
Business can effectively identify non-relevant aspects so that cutting costs and removing
inefficient spending can be done by DCSL Guide Smiths to achieve competitiveness for
ensuring that better software is developed by eliminating non-relevant aspects so that grabbing
good opportunity in market to have leading position can become possible. Identifying
opportunities prevailing in sector highly as compared to other competitors enable firm to garb
more customers in turn greater revenue can be achieved.
On the basis of this, it can be interpreted that specified organization by using business
intelligence can have mentioned viable advantages. Gaining such aspects in operational
practices can make firm to take decision regarding each department in accurate and reliable
pattern of strategy in order to attain smooth functioning.
CONCLUSION
From the above report it can be concluded that business intelligence plays important role
in implementing strategic objective. In addition to this, the current report has given emphasis on
BI role in decision-making process as gives relevant, reliable information in turn suitable course
of action can be taken. Present report has involved business intelligence framework and way to
achieve competitive advantages by specified firm has been included in present stud.
Recommendations
 It is recommended to specified organization to make applicable modification in prevailing
strategy of business intelligence so that achieving organizational objectives can have
exerted. The main reason behind this is that business environment keeps on changing which
require firm to adopt new features in order to gain competitiveness.
 This is suggested to DCSL Guide Smiths to highly concentrate on data mining & predictive
analysis techniques of business intelligence in turn developing suitable scenarios can
contribute in reaching desirable position in industry.
 It is advised to specified firm to give depth concentration on providing software training to
employees. It will help employees to work effectively in collaborative working situation so
that higher outcomes in terms of profitability, sustainability can be derived.
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REFERENCES
Books and Journals
Ain, N. and et.al., 2019. Two decades of research on business intelligence system adoption,
utilization and success–A systematic literature review. Decision Support Systems.
125. p.113113.
Božič, K. and Dimovski, V., 2019. Business intelligence and analytics for value creation: The
role of absorptive capacity. International journal of information management. 46.
pp.93-103.
Liang, T. P. and Liu, Y. H., 2018. Research landscape of business intelligence and big data
analytics: A bibliometrics study. Expert Systems with Applications. 111. pp.2-10.
Niu, Y and et.al., 2021. Organizational business intelligence and decision making using big data
analytics. Information Processing & Management. 58(6). p.102725.
Richards, G. and et,al., 2019. Business intelligence effectiveness and corporate performance
management: an empirical analysis. Journal of Computer Information Systems.
59(2). pp.188-196.
Tavera Romero, C. A. and et.al., 2021. Business Intelligence: Business Evolution after Industry
4.0. Sustainability. 13(18). p.10026.
Torres, R., Sidorova, A. and Jones, M. C., 2018. Enabling firm performance through business
intelligence and analytics: A dynamic capabilities perspective. Information &
Management. 55(7). pp.822-839
Online
5 ways business intelligence can help businesses gain a competitive advantage. 2021. [Online].
Available through: <https://www.opencolleges.edu.au/blog/2020/11/09/5-ways-
business-intelligence-can-help-businesses-gain-a-competitive-advantage/>
DCSL Guide Smiths. 2021. [Online]. Available through: <https://www.dcsl.com/>
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