Business Intelligence Big Data Report - Competitive Advantage & Insights

The report critically analyzes the fact that business intelligence plays a major role in the organization and it will also implement the decision-making process. There are certain specific examples that are being given in this report in context to the theories and frameworks of the management. These analytical techniques will bring about a probable entity over the digital data that is of diverse context in the business.

Business Intelligence Big Data
report

Executive Summary
The prospect of dealing with this particular aspect in terms of deriving the standards of an
organisation and hope for all the series and frameworks are regulated is being portrayed in this
report. Business intelligence plays a major role in the organisation along with its decisional
policies. In an organisation there are certain decisions which will have to be made in respect to
things of technological implementations as well as the reports that are revolving around data.
There is a greater amount of competitive advantage that is oriented with the business intelligence
in the organisation.
Table of Contents
INTRODUCTION...........................................................................................................................3
ROLE BUSINESS INTELLIGENCE.............................................................................................3
Fig 1.1: Key business intelligence statistics................................................................................6
COMPETITIVE ADVANTAGE USING BUSINESS INTELLIGENCE......................................6
SWOT Analysis...........................................................................................................................6
Fig. 1.2: Business intelligence insights........................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Business intelligence is one that will be dealing with all the strategies that are to be oriented in a
business atmosphere. It is necessary that a strategic approach will have to be lifted up by the
organisation such that all the uses of technologies as well as information that is in regard to the
business can be captured. There are various technologies that are included in a business
atmosphere such that it can grow in terms of profitable standard. This is one of the historical
prediction that will bring about a lot more profit for the organisation and therefore the business
intelligence along with the analytical processing will be one of the strongest base for every
company. The entire report will deal with the onset of business intelligence strategies as well as
the approaches followed by the components (Liang, 2018). The prospect of dealing with this
particular aspect in terms of deriving the standards of an organisation and hope for all the series
and frameworks are regulated is being portrayed in this report. The organisation that is chosen in
this aspect is Sage group. Sage group is a company which is of software sector and it is also
known to be the UK second largest technological company. This organisation and its business
intelligence operations are being expressed in this report. The business intelligence technological
implementation acquired by the company Sage is Interact Commerce. It is more into customer
relationship management software that will highlight variable means of deriving the facts.
ROLE BUSINESS INTELLIGENCE
Business intelligence plays a major role in the organisation along with its decisional policies. In
an organisation there are certain decisions which will have to be made in respect to things of
technological implementations as well as the reports that are revolving around data (Ain and
et.al, 2019). The business intelligence that is following in the organisation sage will formulate
the components that are as below:
Data collection: in order to get the data collected from clients as well as a requirement of
technology it is important that our business will have to formulate a spectrum such that it gets to
incorporate all the values that are in regard to the client's perspective. It is not until when the
entire data is collected on a proper basis that the organisation can get to implement the policies
that are in regard to clients. This is one of the important factor where the client can eventually
win over the circumstances and can get to be satisfied with the right amount of output that is
being generated.

Data storage: data storage is one of the crucial component in every organisation. This with
regard to the organisation stage is set to be humorous because it is one of the well reputed
organisation in terms of software policies. The numerous data that is being collected on a large
scope is stored at SQL database that is reliable access. It is also referred to be one of the quickest
storage facility that is being enhanced by the organisation. It is necessary that the data
stakeholders will have to be reliably access the data within the stipulated time therefore the
organisation cannot get to amend policies that are in regard to decision-making.
Data analysis: analysing data is one of the core component of every business. It is not until when
the data is analysed that it gets to focus upon the descriptive kind of knowledge that will have to
be implemented (Mariani and et.al, 2018). This analysis will have to be made in such a way that
will have to formulate everything which is oriented with the storage as well as the collection.
There are different types of analysis that are being portrayed upon this aspect that are being
followed by the company sage with the usage of business intelligence. The core business
intelligence that is being imported into this organisation will deal with the contextual matters that
are the tools of the organisation.
Market line: it is one of the important formulation that will have to be conveyed upon the
organisational entitlement. In order to make decisions this data reporting is necessary because it
will bring in all the quick formulations that are being prescribed. This is one of the important
stages where the business intelligence that is being used in the organisation will convey data and
inside that are in regard to people. This quick analysis will make people understand the policies
which are oriented with this software initiations. There are also multiple tools as well as products
that are necessary to be involved while dealing with the subsequent measures for it by
employees.
The data collection in this regard will be one of the prominent factors that will bring about the
business intelligence into existence.
Role and responsibility: there is a greater role that is being played by business intelligence in the
organisation. In order to deal with the analytical competencies the role of business intelligence
will highlight the probable measures of the organisation and it will also bring about specific roles
and responsibilities that fit in regard to the competencies which are derived by the operations.
The business intelligence will frame a proper Framework that will administer project managers
as well as the stakeholders in order to deal with the projects as well as understand the client

requirement. This requirement is again afflicted by the obvious measures that are sufficient in
order to schedule budget target and arrange resources. The data Framework that is being explain
prior will bring about the key competencies that are in regard to project manager (Richards and
et.al, 2019). This is one of the demandable factor where there are certain implications of
understanding the concept of Intelligence in the organisation and that will improve the long term
and short term interest that are in regard to the organisation. These organisational interests are
important in order to derive the analysis of the business and that will bring about the formulation
of creating reports in order to initiate acknowledgement amidst workers. The responsible
controllers are necessary to determine the indicator and that is being affected by Business
Intelligence and its role. The technicality spotted app on how efficient implementation is moving
ahead in controlling the project. This is on an operational level that the technical project manager
will often move ahead in choosing the small projects that can be dealt with business intelligence
in the organisation.

Key business intelligence statistics
Fig. 1.1: Key Business Intelligence statistics
COMPETITIVE ADVANTAGE USING BUSINESS INTELLIGENCE
SWOT Analysis
Strengths: There is a greater amount of competitive advantage that is oriented with the business
intelligence in the organisation. It will bring about a consciousness that is in regard to the
organisational development and half are the continuous innovation of products can be gratified.

Weaknesses: This is one of the biggest secrets that is in regard to the organisation says where it
arranges business intelligence as one of the simplest measure in order to deal with the
circumstances that are formulating ideologies. The software firm is performed in such a manner
that the competitive advantage that is in regard to various other factors that are contributing for
its growth will bring about the business spectra in a different manner (Božič and Dimovski,
2019).
Opportunities: The performance of the organisation is analysed upon how far the impressive
sales are figured.
Threats: The existing products as well as services will have to be depicted to mankind such that
there can be a proper competitive atmosphere that is enacted by the organisation.
The various competitive advantages that are following in regard to the organisation with the
inculcation of business intelligence are as follows:
Predicting competitors move: editing competitors moves the are one of the important criteria in a
business and that is being performed by far the business intelligence is taking up the competitors
of head. In order to deal with the circumstances of the sector it is necessary to understand what
competitors are likely to be doing and this can be obtained with respect to business intelligence.
This can also bring about how far their websites as well as social media policies are updating the
critical ones that are in regard to organisational upliftment. The changes that are in regard to
competitors can be clearly picturised with respect to inculcation of business intelligence in the
organisation. Certain announcements along with the evolving industry changes can also be
gratified with knowing the ability to deal with the battle.
Defining marketing strategy: marketing strategies play a major role in determining the standards
of an organisation (Xu and et.al, 2017). In order to deal with the spectre of competitive
atmosphere the marketing strategies will have to be evaluated. In order to know the refining of
marketing strategy the business intelligence in the organisation will help the organisation to win
over the circumstances and the to look after the waste in order to maximise the existing products
and services. This can be one of the factor that can bring specific profits to the organisation.
Understanding customer sentiment: the client personification regarding the technological
implementation as well as the innovation can be understood clearly with respect to business
intelligence. Business intelligence and the organisation will bring about a satisfaction and midst
of competence to the organisation that it will give a clear picture about what to be focused upon

and appreciate while satisfying the organisation. Real picture of customers as well as client with
regard to the software development can be clearly improved and a compatibility can be
maintained upon a probable analysis of competitive atmosphere.
Figure out companies’ direction: the company's efforts in bringing about all the implementations
into existence can be done with the help of business intelligence. The innovation as well as the
insights in regard to technology with respect to the company sage is buying improvised with
respect to the insights that are garnered over its sites. This can help the organisation in order to
function in a better orientation that will bring an overall competency in the market (Torres and
et.al, 2018). Marketing race is one of the important criteria that will have to be taken care about
in the organisation and that with respect to the company that is dealing with software
implementation it is necessary to successively move ahead with the probable measures. The key
functions that are in organisational context can therefore identify the direction with which the
organisation is moving. This identification can be performed with respect to business intelligence
and its inculcation in to bring about an inspiration to the organisational growth.
Business intelligence insights:
Fig: 1.2: Business intelligence insights

Interpretation: there are certain areas where the statistical norms as well as policies will revolve
around gathering the insights. Fast access, flexibility and better decisions are all made mandate
in order to ensure the statistical approach to know business insights.
CONCLUSION
The report concludes up on highlighting the aspects of business intelligence in an organisation.
The report critically analyse the fact that business intelligence plays a major role in the
organisation and it will also implement the decision-making process. There are certain specific
examples that are being given in this report in context to the theories and frameworks of the
management. These analytical techniques will bring about a probable entity over the digital data
that is of diverse context in the business. Also the organisational competitive advantage using
business intelligence is being provided with relevant examples that are a critical analysis over the
competitive advantage of the organisation.

REFERENCES
Books and journals
Ain and et.al, 2019. Two decades of research on business intelligence system adoption,
utilization and success–A systematic literature review. Decision Support Systems. 125.
p.113113.
Božič and Dimovski, 2019. Business intelligence and analytics for value creation: The role of
absorptive capacity. International journal of information management. 46. pp.93-103.
Liang, 2018. Research landscape of business intelligence and big data analytics: A bibliometrics
study. Expert Systems with Applications. 111. pp.2-10.
Mariani and et.al, 2018. Business intelligence and big data in hospitality and tourism: a
systematic literature review. International Journal of Contemporary Hospitality
Management.
Richards and et.al, 2019. Business intelligence effectiveness and corporate performance
management: an empirical analysis. Journal of Computer Information Systems. 59(2).
pp.188-196.
Torres and et.al, 2018. Enabling firm performance through business intelligence and analytics: A
dynamic capabilities perspective. Information & Management. 55(7). pp.822-839.
Xu and et.al, 2017. Business intelligence in online customer textual reviews: Understanding
consumer perceptions and influential factors. International Journal of information
management. 37(6). pp.673-683.
Online
Business Intelligence (2021): [Online]. Available through: < Business Intelligence (BI) Tools |
Microsoft Azure >
Key business intelligence statistics image: [ONLINE]. Available through:<
https://th.bing.com/th/id/OIP.F0R6sn6sNoD8xea5dLATfQHaHa?pid=ImgDet&rs=1>
Business intelligence insight image 2: [ONLINE]. Available through:<
https://th.bing.com/th/id/R.79053d3c51b217ec51f4e09b86eb0b9f?rik=j4aLRcQCqWS
%2fqQ&riu=http%3a%2f%2f4.bp.blogspot.com%2f_4l1-N15Zf1o%2fTGbKbOevCuI
%2fAAAAAAAAANQ%2fKvPpcR8oNCE%2fs1600%2fMobile%2bBI
%2bBenefits.png&ehk=PB2fDimNKCYZvi%2b4CXMnckay0GBOIHGq9CTVOdq7Ocs
%3d&risl=&pid=ImgRaw&r=0>
1

2