Business Intelligence and Data Visualization

Running Head: BUSINESS INTELLIGENCE AND DATA VISUALIZATION
Business Intelligence and Data Visualization
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1BUSINESS INTELLIGENCE AND DATA VISUALIZATION
Table of Contents
Introduction......................................................................................................................................2
Literature Review............................................................................................................................2
Donation model...........................................................................................................................2
Reward Model.............................................................................................................................2
Lending model.............................................................................................................................3
Investment model.........................................................................................................................3
Hypotheses.......................................................................................................................................4
Data Analysis...................................................................................................................................4
Discussion and conclusion...............................................................................................................7
Reference list...................................................................................................................................8

2BUSINESS INTELLIGENCE AND DATA VISUALIZATION
Introduction
In the late 19th century, French gifted US one of world’s most important landmark Statue
of Liberty. French paid the cost of construction and shipping. It was responsibility of US to fund
base of the statue. The statue was ready to leave France but US fell short of fund equivalent to
amount $300,000 to build the base (Lam and Law 2016). Faced with the shortage of fund, the
responsible American committee seek for help of the citizen. The citizens were requested to
donate as per their ability. The committee promised to offer the donors a miniature of replicas of
the statue. The crowd funding campaign in the 19th century raised $100,000 within only five
months. This illustrated financing power of a crowd during shortage of funds (Kuppuswamy and
Bayus 2018).
The crowd-funding platform thus provides an opportunity to transfer fund from donors to
who needed capital. This online intermediary platform in recent year is growing at a faster pace.
By the end of 2011, there is an estimated number of 453 platform in operation worldwide.
Number of these intermediaries are expanding at a rate of 63 percent CAGR (Gedda et al. 2016).
Crowd funding facilitates raising funds a various purposes with use of numerous various in the
model.
Literature Review
Donation model
This crowd-funding model is meant for charities. That is funding aims to help those
raises money for charitable and social projects. Most organization raise fund using their own
website. This model is more popular among small organization (Bouncken, Komorek and Kraus
2015). Popular sites of Donation model include Crowd rise and Causes.