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Business Intelligence Project - British Airways

   

Added on  2020-05-28

7 Pages1554 Words49 Views
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Running head: BUSINESS INTELLIGENCE1Business IntelligenceName:Institution Affiliation:
Business Intelligence Project - British Airways_1

BUSINESS INTELLIGENCE2Table of ContentsIntroduction.................................................................................................................................................3Background of British Air ways..........................................................................................................3Problems related to decision making...................................................................................................3Organizational response to the problems.............................................................................................4Quantitative and Qualitative impact of organizational response to problems on managerial decision making.................................................................................................................................................5How business intelligence can be used to support problem-solving and decision support...................6References...................................................................................................................................................6
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BUSINESS INTELLIGENCE3IntroductionBusiness intelligence is much more compared to a concept. It is software which is built to find and evaluate the flaws in the company collection strategy and at the same time solve them to create a much more efficient, well-informed operation (Laursen & Thorlund, 2016). It could be utilized to generate a hierarchical performance metric that analyzes the performance of the business across various sectors. Business Intelligence JustificationIn this project it will focus on the British Airways, which has encountered various problems in relation to the decision making and the various ways they addressed them using the pressure response support model (Chen, Chiang & Storey, 2012). The research will also examine the quantitative as well as qualitative effect of the organizational reaction to the problems on the managerial decision making. Furthermore, the project will explain how the business intelligence might be employed to support the problem solving along with the decision support.Background of British Air waysBritish Air ways is the United Kingdom largest international scheduled airline, which flies a lot more than 550 destinations at convenient times, to the best of the airports. The organization is proud of offering full service experience. The structure of the organization is focused on improving the operational efficiency as well as the financial fit. Over the years the organization has encountered various challenges which are discussed as below.Problems related to decision makingThe organization has encountered a series of changes which has reduced drasticallytheir incomes for the short term and they have permanently transformed the economics of running thispremium airline (Sauter, 2014). These problems are themselves formidable they are as follows;
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