[SOLVED] Cloud Computing and Smart Search Techniques

Added on 2021-04-17

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BUSINESS INTELLIGENCE EXPEDIA.COM 1BUSINESS INTELLIGENCE EXPEDIA.COMNameTutorCourseDate

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BUSINESS INTELLIGENCE EXPEDIA.COM 2Introduction Every venture in the business environment experiences changes in the market demand depending on the season. With seasonality, varying market demand conditions are normal; businesses will undergo boom periods at some point or another. During such periods, there are various approaches which can be incorporated to keep the business going depending on the type of business. Establishing the necessary strategies to coup with such situations is the core to ensuring that such seasons won’t leave the business at points where recovering to its normal becomes a hard nut to crack. Some businesses choose to lower prices for their products. However, the approach has severally proved to be ineffective marketing mentality and rarely creates room to increase neither demand nor business revenue. By being cheaper, a business mayend up not lending enough products to offset the income lost out of the lowered rates. So instead of lowering the rates during the low seasons, adding more value to what has been there would make the consumers more appreciating. This is the key to increasing business revenue while retaining or keeping its rates competitive (Butler, 2011, p.5).Just like any other business, Expedia.com, a leading travel booking website which is owned by Expedia Inc. has been faced with the issues associated with low seasons. Considering that the website basically deals with hotel reservations, booking airline tickets, renting vacation cars at different holiday sites, cruises and holiday packages; it is beyond any reasonable doubt that the business has to face fluctuations as far as customer flow is concerned (Lundtorp, Rassing& Wanhill, 2015, p.49). This is because the industry largely operates on seasonal bases, whether it is winter or summer. Navigating through the Expedia.com website has been reported by the customers to have been one of the challenging experiences they have had in the past few years. Since it is not the only website under Expedia Inc. which has been associated with the challenge,

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BUSINESS INTELLIGENCE EXPEDIA.COM 3improving on the sector would place the business in a better position of the industry. To cater forthis functionality, incorporating Smart Search button in the website will make it easy for the customers to realize what they want in a matter of a button click (Barsky & Miron, 2013, p.503). Smart Search buttonExecutive summaryBasically, a Smart Search buttonin this scenario will act as query engine to add new search forms in the Expedia.com website from which customers will be in a position of building their queries and have them saved automatically. To realize the functionality, I will make use of a drill-down query which has recently proved to be a very powerful feature in business intelligence through its capability of enabling the user to see both data and information in a moredetailed form without much struggle (Godefroid, 2017, p.47). Drill down query takes the user recursively from general to a more specific view of data just at a click of a mouse. It is referred to as “drill down” because of its feature of allowing the user to dig deeper into specific layers of information he or she requires. In my Expedia.com example, the drill-down query will enable theuser move from country to when looking for a suitable holiday destination to specific details of the locations where the site is located and the services offered around the area such as accommodation (Ricci et al, 2016, p.76). Diagrammatic representation of how smart search button will work

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BUSINESS INTELLIGENCE EXPEDIA.COM 4Considering that satisfaction is all what customers strive for, this approach will make it easy for the customers to get what they want without difficulties. For instance, just with a click of a button on the country where a person wants to spend a holiday vacation, all the holiday sites based on such countries will be displayed together with what makes them famous. Assuming thata customer wants to pay a visit to Canada, on clicking the country name, different vacation sites will be displayed from where the customer can select the category of his or her choice. These

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