Business Intelligence - H&M
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Added on 2020-10-22
Business Intelligence - H&M
Added on 2020-10-22
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Business Intelligence
ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Examine, using examples, the terms ‘Business Process’ and ‘Supporting Processes’..........1TASK 2............................................................................................................................................3P2 Compare the types of support available for business decision-making at varying levelswithin an organisation..................................................................................................................3TASK 3............................................................................................................................................5P3 Business intelligence and the tools and techniques associated with it...................................5P4 Design a business intelligence tool, application or interface that can perform a specific taskto support problem solving or decision making..........................................................................6TASK 4............................................................................................................................................7P5 How business intelligence tools can contribute to effective decision making.......................7P6 Legal issues involved in the secure exploitation of business intelligence tools.....................8CONCLUSION..............................................................................................................................10REFRENCES.................................................................................................................................11
INTRODUCTIONBusiness intelligence consider as a technology driven process which used to analysingdata and presenting actionable information (Ang and Van Dyne, 2015). Mainly, it comprises thestrategies implement by the company with the purpose for analysing the data of businessinformation. Along with this, it also provide historical, current and predictive views associatedwith business operation. By this manager of the company can easily take right decision in orderto drives profitable business actions. It also plays a key role in the strategic planning process ofthe company which may lead in enhancing the chances of attaining set target in appropriate timeframe. The main purpose of business intelligence is to support the better decision making thatmay contribute in attaining strategic objectives in an appropriate way. Present report is based onH&M, is a multinational company has also known for its fast-fashion clothing in men, women,teenagers and children. The main purpose of this company to enhance their brand image byserving quality services to its customers. Report will cover business process and supportingprocesses that support in taking strategic decision within the organization. Along with this,Business intelligence tools and techniques is also mentioned in this project. At last, legal issuesinvolved in the secure exploitation of business intelligence tools is also discussed here. TASK 1P1 Examine, using examples, the terms ‘Business Process’ and ‘Supporting Processes’Business intelligence refers to variety of software which used to analyse raw data ofbusiness organization. Mainly, it include data mining, business reporting and online analyticalprocessing which help business organization to keep track of information (Clark, 2016). Themain aim of company to use intelligence software is to evaluate what items within the business isneeded to changed because they are not sell items effectively. This type of business intelligencesystem help workers to modify their practices accordingly with the of improved overallperformance among the sales team. This will directly contribute in enhancing efficiency level ofthe company. In context of H&M, company also use BI with the aim of attaining competitiveadvantage in market place by changing their products which is not sell well. By this companycan easily attract new customers towards its offerings and at the same time also attain their setmarket target. 1
Business process play a significant role in organization it used as a method of collectionof related activities and task that help in accomplishing the predetermined organizational goalsand objectives. Mainly, it occur at all the level of the company through which manager of thecompany can easily take right decision and improve the efficiency level of the firm at marketplace. In addition of this, business process is related with management that govern the operationsof a system, operation that constitute the core business of the organization in order to create theprimary values for the company, supporting that includes accounting and technical support. Allthese process are directly contribute in making activities of the company more effective andappropriate. This will directly contribute in enhancing the profitability level of the firm and at thesame time also established competitive advantage. In context of H&M, there are some effectiveexample of business process that includes by company are Invoicing, Shipping products,Receiving orders, Updating personnel data and determining marketing and other budgets. Supporting process is an activity as well as function that support day to day operationalactivities such as accounting, communications, maintenance, sales and many more of businessorganization. Mainly, it do not directly create products and services but at the same time it isimportant to facilitate as well as execute the operating and management process that can help inimproving the overall activities of the company (Côrte-Real, Oliveira and Ruivo, 2017). Theexample of supporting process for H&M is that support entire operating process like supplyprocurements, replenishment of inventory and maintenance of machine used in the organizationto manage its activities. Apart from this, example of process that help management process suchas finance, administrative, sales, human resource and accounting as well. All these are put theirpositive impact on managing as well as analysing business operation activities in systematicmanner that directly contribute in accomplishing competitive advantage at market from its rivals.In H&M, management team play a significant role in managing data and information thathelp in effectively implementing the business process. With the assistance of meaningfulinformation company can easily solve the problem and make effective decision making. In this,business intelligence is also evolved from the technologies that may contribute in ensuring thatan end goal of delivering of products to a customer is accomplished successfully. By thiscompany improve their overall performance level at market place. For managing businessprocesses, company use databases software which helps in collecting as well as storingintelligence (Duan and Xiong, 2015). As it provide file creation, data entry, update, query and2
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