Assignment on Business Intelligence in Newcastle United Football Club.

Running head: BUSINESS INTELLIGENCE IN NEWCASTLE UNITED FOOTBALL CLUB
BUSINESS INTELLIGENCE IN NEWCASTLE UNITED FOOTBALL CLUB
Name of the Student
Name of the University
Author Note

BUSINESS INTELLIGENCE IN NEWCASTLE UNITED FOOTBALL CLUB1
Table of Contents
Introduction......................................................................................................................................2
Business intelligence theories associated with football...................................................................2
Soft System Methodology...............................................................................................................5
SWOT Analysis...............................................................................................................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

BUSINESS INTELLIGENCE IN NEWCASTLE UNITED FOOTBALL CLUB2
Introduction
Issues in the Newcastle United Football Club is not a new thing. The team was not able to
put up with hopes of the fans of the club. From past few years, the team is not performing well.
Not only the management, but also the players failed to give their best on the field. In the last
Premier League, they finished at the 13th position with seven losses out of ten matches. Fans are
now giving up hopes over the club and thus the business of the football club is also at stake. The
first and the foremost thing that NUFC is thriving for is to get back their players on form.
Various plans by the management has come forward but it came into revelation that the football
club is introducing new technology that will monitor the performance of the players and will
help the team to analyse the present situation of the players. Introduction of Business Intelligence
will surely prove to be the best source of improvement in the overall performance of the team
(Salman, Alhakkak & Jaber, 2018). Besides, Business Intelligence is making its mark in the field
of football by introducing several technologies that will monitor the necessary details regarding
their physical aspect and would help the authorities of the team to take the better decision for the
team.
Business intelligence theories associated with football
1. Field Sensors- The work of sensor is to record changes occurred in its surrounding and
send those recoded data to another device (Melzer et al., 2015). The purpose of field
sensor is to collect the data present in the field of any on-going sports. However, many
leagues of sports avoid to use these sensors for the purpose of making calls which a
referee does normally (Zhang et al., 2018). However, the use of sensors have increased

BUSINESS INTELLIGENCE IN NEWCASTLE UNITED FOOTBALL CLUB3
exponentially in every types of sports. Several companies have come up with various
ways in order to collect data like tags of Radio Frequency Identification (RFID) that is
attached to the devices to monitor distance, speed, movement and other measurable units
in the live game Tian, 2016). The collected data are used by the coaches for the decision
making process. One example is the use of Statcast in MLB, this device records the rate
of spin of baseball rather than only measuring the velocity of the ball (Sawinski, 2015).
2. Wearable Technology- The aim of the wearable technologies is to keep tract of the
fitness of the trainers and players in order to maintain their progress and ultimately
achieve their fitness goal (Parker et al., 2018). Also, the wearable technologies are used
to detect, prevent and track the injuries of the players. The collected data can be used in
order to make future fitness plan and be consistent in the performance (Jakicic et al.,
2016). Any deviation from the prepared plan can detect the altered performance of the
players, such as any injuries of the players or trainers. To conduct these analysis a good
interaction between managers and experts of data are essential (Schüll, 2016).
3. Efficient Team Drafting- In this modern age of technologies, data science have aided
sports more. The sports teams have used the collected data from on-going matches by the
use of advance technologies (Fiscella et al., 2017). Several teams have also incorporated
their methods to utilize the services of several technological companies. Oakland
Athletics’ coach have clearly stated that statistics have effected in drafting efficient teams
for their sports (van Dongen et al., 2018). In several sports, individual teams collect
statistics and recorded them in a central database. The recorded films of the game are
utilised to enhance the skills of the players and assist them in the future games.
Therefore, the aggregated data are easy to analyse and manage for future references.