Business Intelligence Document

Running Head: BUSINESS INTELLIGENCE
BUSINESS INTELLIGENCE
Name of the Student
Name of the University

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BUSINESS INTELLIGENCE
Executive Summary
There is a huge prospect in today’s transformation in business world, offered by the Big
Data Analytics. While this transformation in the business sectors like the marketing as
well as the financial services, world has remarkably seized the attention of researcher
and practitioners. There are more aspects in the business world where the Big Data
plays a vital role like in Supply Chain Management. With the expansion of the number of
business cases there is an increase in the complexity as well. The main aim is on the
optimization of Supply Chain Visibility that supports the decision making to handle
interruption and risk along supply chain.

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BUSINESS INTELLIGENCE
Table of Contents
1. Introduction.........................................................................................................3
2. Data Collection and Storage...............................................................................4
2.1. Data collection system.................................................................................5
2.2. Storage system............................................................................................7
3. Data in Action......................................................................................................8
3.1. Consumer-centric product design................................................................8
3.2. Recommendation system..........................................................................11
4. Business continuity...........................................................................................12
5. Conclusion and Recommendation....................................................................16
References............................................................................................................18

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BUSINESS INTELLIGENCE
1. Introduction
There are two potential meaning related to the term Business Intelligence. The
first one is Human Intelligence, which are applied minimum in business activities. This
Intelligence in business field has human cognitive faculties and artificial intelligence
technologies merged up for decision making and management supporting system in
various business problems (George, Kumar and Kumar 2015). The Second one is
related to the intelligence as the information valued for the relevance and currency. This
consists of knowledge and information as well as technological efficiency in the
management of the organization or any individual business. Business intelligence thus
consist a large category of technologies and applications for analyzing of data and
hence providing access to the enterprise to help the users for better decision making
and exploration of the business ideas. The business in today’s world has been
increasing its standards, automation and technological aspects which are generally
called the competitive intelligence that aims completely over the external competitive
environment (Hofmann and Klinkenberg 2013). In ideal situation, the information has
been gathered and based on the actions of competitors the decisions are made
accordingly. There is lesser payable amount on the internal information gathering
system.
Back-end and front-end business processes execution there uses an internet
based computer and communication that develops the strategies for the better
integration of supply chain (Imtiyaj 2015). There has been a concern with the activities
within the organization. For the adoption of several new technologies, models and