Business Intelligence: Performance Dashboard and Critique of the Design

BUSINESS INTELLIGENCE
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Table of Contents
Performance Dashboard...................................................................................................................2
Critique of the dashboard design.....................................................................................................3
References........................................................................................................................................4
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1.0 Performance Dashboard
Performance dashboards describe the company's strategy regarding the initiatives, metrics,
objectives, and tasks customized for specific groups. The performance management system
gauges the organization's achievement of its goals; and reports the current financial status on one
page. The business performance features from the bar, column charts and single line curves
showing the percentages. According to Yigitbasioglu and Velcu (2012), the visual representation
helps to identify the company's patterns, outliers, trends, correlations and business conditions.
Essential characteristics of the dashboard include the interactivity aspect; that is, the use of drill-
down and filtering to show underperforming programs (Yigitbasioglu and Velcu, 2012, p. 50).
Also, they show all performance measures to be evaluated.
Information provided in the dashboard includes percentages of new accounts between April 2016
and April 2017; total accounts; member service adoption during the same period; member
services activity; traffic source; browser types; and device usage. The new accounts chart shows
the number of new profiles between the mentioned period, while the visits to member services is
a single line chart showing the trend of member visits between April 2016 and April 2017
(myGov, 2017). The member service adoption chart shows percentages of people subscribing to
the services including 1,2,3, 5+ and 4. Notably, the member's activity bar chart identifies the
rates of members engaging in Medicare, Centre link, Child support, ATO among other services
over the course of one year. Similarly, the linked member service identifies percentages of
people engaging in the activities mentioned above.
Visual objects utilised in this dashboard are bar, column and line charts (KeenOI, 2012). The
objects display data on the organisation's performance with emphasis on new accounts, total
accounts and member services activity. One of the bar charts is the traffic source which explains
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