Benefits of Intelligent Agent System in Hotel Industry

Business Intelligence Systems
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Contents
Question-3........................................................................................................................................3
Question-4........................................................................................................................................4
4.3 Describe that how data collected by intelligent agent system that assists in making this
hotel more competitive in terms of sport, restaurant facilities and its pricing............................5
REFERENCES................................................................................................................................7
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Question-3
3.1 Discuss how creation of data warehouse for supermarket that assists data mining for
supermarket chain. How data mining that can assists in product ordering, budget preparation,
expense monitoring for supermarket chain.
A data warehouse is based on the database designed to support decision making in the
organization. It assists that data mining for collecting large amount of information or data related
customer details, product and services (Adler, 2020). By utilizing data warehouse, supermarket
chain embark on customer specific strategies such as segmentation, profiting and cross-selling.
Data mining is based on the concept that collected by supermarket chain grows by rounds
and leaps. There are large amount of data increasing year after year. It may pay offs in
uncovering hidden information behind the data. It is way to gain the market intelligence by
handling different operations such as product ordering, budget preparation and expense
monitoring entire supermarket chain (Ahmad, Miskon and Tlili, 2020). Data mining is mainly
deals with structured data organised in database that are collected within data warehouse. It
assists that data warehouse allows to process, analysing the customer buying preference, time,
overall budget cycles. In order to improve the uncover anomalies, exceptions, irregularities and
trends which providing the better service to customer.
Monitoring and budget preparation is key important factor that always supports for
identifying an appropriate information. Afterwards, it has been reduced to the wastage in hotel
enterprises.
By using example, it can easily clarifying the actual use of data mining within retail
supermarket chain. Data mining is its use in supermarket chain of sales department. If store or
collect and track the purchase of customer and notice that client purchase products (Wieder and
Ossimitz, 2019). Therefore, data mining system will make correlation between customer and
product where sales department will look at information and may begin direct mail marketing.
3.2 identify the issues related to use of data transformation tools ETL for transferring data from
supermarket to data warehouse.
Extraction Transformation loading software is based on the tool or platform that transforms
the data and finally load into data warehouse system. In supermarket chain. ETL process can be
performed the specific role where data is extracted from source system into different areas
(Ahmed, Amroush and Maati, 2019). Irrespective of tool used, extraction should not affect on the
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