Business Intelligence Using Big Data

Running head: BUSINESS INTELLIGENCE USING BIG DATA
BUSINESS INTELLIGENCE USING BIG DATA
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BUSINESS INTELLIGENCE USING BIG DATA1
Executive Summary
Healthcare domain is growing at a much rapid rate along with importance for managing patient
care by innovative medicines. With an increase in need of these need, new kind of technologies
are being implemented in the industry. One of the biggest changes which is being analyzed in the
upcoming days is the use of big data in healthcare domain. It can be considered to be as one great
way to cost-saving in hospital. Predictive analytics is needed for resolving the issue by analyzing
the admission rates. Insurance industry will easily save money by keeping a proper track of
health trackers and wearables so that patients do not need to spend much time in hospital.

BUSINESS INTELLIGENCE USING BIG DATA2
Table of Contents
Introduction..........................................................................................................................3
Discussion............................................................................................................................4
Big Data Opportunities....................................................................................................4
Value creation Using Big Data........................................................................................5
Porter Value Chain Analysis...........................................................................................7
Porter Five Forces Analysis.............................................................................................9
Conclusion.........................................................................................................................10
References..........................................................................................................................12

BUSINESS INTELLIGENCE USING BIG DATA3
Introduction
Big data in Healthcare is completely related to a huge amount of health data which is
collected from various sources. It is merely inclusive of electronic health record, medical
imaging, pay-records and research in pharmaceutical (Groves et al. 2016). There are mainly
three characteristics which distinguish it from traditional human health data and electronic
medical data required for decision-making. It is generally available in huge volume as it moves
at such high velocity. It generally spans the whole health industry universe as it is derived from
different sources. Due to an increase in healthcare big data, there is a response to complete
digitization of information related to healthcare (Chen et al. 2017). As a result of the rise of
value-based care, there has been increase in the whole industry for making use of analytics for
having strategic decision making. Some of the encountered issues with healthcare data are
volume, variety and veracity. Some of the health systems need to have technology that has the
capability of collection, storing and analysis of information for producing the correct insight
(Viceconti, Hunter and Hose 2015). Use of big data in healthcare domain has brought a huge
amount of positive and lifesaving outcomes. Big data can be referred to as an enormous quantity
of information that has been created with the help of digitization (Zhang et al. 2015). It is
completely analyzed by the help of some particular technology.
In the coming pages, an overview has been given with respect to opportunities in Big data
technology. After that, value creation has been achieved by using big data. The next section of
the report deals with porter value chain and porter five forces analysis.