Reflective Essay on Business Intelligence

Running Head: Business Intelligence 0
Business Intelligence
Reflective Essay
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Business Intelligence
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Reflective essay on Business Intelligence
I strongly agreed with the author’s argument that integration of components for handling
unstructured and structured data is beneficial for data analytics in any business. I learnt from
(Baars & Kemper, 2008), that integration of unstructured data in a proper format to analysis and
transformation. It provided integration approaches that are necessary to collection of the
unstructured data from different sources. I leant that transformation of unstructured data in a
proper format, which is used to knowledge discovery. According to authors, it provided three
approaches, which are as:
1. Collection of structured and unstructured data and presented it in integrated content
2. Analysis of content collections
3. Provide analysis results and analysis templates to desired persons for decision making
I leant that all these approaches are best for decision-making and it has based on the data.
Therefore, it provides better analysis and decision-making.
Based on author’s point of view, it is necessary to take decisions for business based on
the data. It is not possible for a human to manage lots of data and analysis it in a proper way.
Therefore, data warehouse and data mining is used to provide help for business intelligence. It
can provide better decision-making from organization point of view. It is a huge process and cost
effective. However, cost of implementation of data warehouse and mining is beneficial for long-
term success of organisation.
In this article, it explains about the use of BI tools for data analysis, but I disagreed on
some points, which are so important for an organisation, which are as:
1. Company need multiple BI applications for data analytics and it is required full
integrated system
2. Availability may also be an issue in BI, as it require experts for managing their big
data in a proper way. Otherwise it provide wrong results, which is directly affects the
progress of an organization.