Role of Business Intelligence in Vodafone for Decision Making

This report discusses the role of business intelligence in Vodafone for decision making and how it helps in achieving competitive advantage. It covers topics such as improving business productivity, easy access to important information, ensuring good ROI, and effective decision making. It also explores how Vodafone can accomplish competitive advantage using business intelligence and critically analyzes competitive advantage with a suitable framework.

Business Intelligence/Big
Data report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Discuss the role Business Intelligence play in Vodafone which is helpful in decision making
process.........................................................................................................................................3
Discuss how Vodafone can accomplish competitive advantage by using business intelligence
and critically analyze competitive advantage with suitable framework......................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business intelligence refers to the suitable combination of Strategies and effective
technology which is helpful in accomplishing prominent business goals and targets and also
manage effective functions in significant manner. Along with the basic use of business
intelligence is to effectively analyse and examine the data and business information (Liang and
Liu, 2018). To carry forward this report Vodafone group is considered which is a British
multinational company and headquartered is located in England and global headquarter is
London. Moreover, the company operate its services in Asia Africa Europe and other countries.
The report tends to cover the suitable discussion regarding the role of business intelligence and
how it is useful in decision making process. It is also identified that how business intelligence is
effective to achieve competitive advantage with the help of various Strategies and critically
identify with competitive advantage.
MAIN BODY
Discuss the role Business Intelligence play in Vodafone which is helpful in decision making
process
Business intelligence is considered as the effective function which undertake various
elements that are helpful in accomplishing business objectives. Few of these components include
dashboard development process mining data mining online analytical processing and many more.
Business intelligence is useful by company in terms of accomplishing and managing prominent
functions of individual and effectively perform their roles and responsibilities with full potential
(Mariani and et. al., 2018). Business intelligence is prominently linked with the effective
performance of company within the current business environment and it is helpful in examining
the factor functions that are performed by Vodafone and with the help of these functions they can
fulfil basic requirements. Therefore, the effective role which is played by business intelligence is
mentioned as under:
Improve business productivity: Business organisations are prominently depend on their
employees and it is important for them to have effective and productive Employees with suitable
functioning. For this it leads to undertake effective elements that are concerned with the
prominent functioning of business considering the accomplishment of effective objectives and
also tends to use them to accomplish functions of company (Puklavec, Oliveira and Popovič,

2018). Business intelligence is also useful for the suitable functioning within an organisation. In
relation with Vodafone business intelligence is useful for them to accomplish and support for the
better business decisions. It also leads to permit company for the effective access of information
considering the critical success factors in various areas including marketing Finance sales and
other departments. Therefore, business intelligence is useful to enhance the productivity and also
handle collected information which is done by the business intelligence team and it results in
both cost and time saving that leads to improve productivity of business.
Easy access of important information: This function is helpful for company in terms of
identifying the significance of information within the stipulated period of time. Effective access
of essential information is important because it tends to identify several functions which is
helpful in effective management of Information and also use it to accomplish the business
objectives of Vodafone. Therefore, it leads to impact the enhancement of ability in terms of
making quick decisions to generate competitive advantage.
Make sure good ROI: Business intelligence is concerned with the management of
Return of Investment in company and also leads to accomplish their objectives with the help of
using prominent functions in the organisation (Rikhardsson and Yigitbasioglu, 2018). It is
effective because it leads to analyze the suitable techniques that are concerned with prominent
functioning of Vodafone to prominently manage Their employees and identify effective
opportunities to invest in productive system. Business intelligence is helpful in prominently
using defective functions and get qualitative Return of Investment including enhancement in
better strategic decision-making employee productivity customer satisfaction and many more.
Effective decision making: It is concerned with the performance of business organisation
and its functioning it is useful to achieve business objectives and manage overall performance of
organisation within the current business environment. As per this factor it is useful for Vodafone
to accomplish effective benefits in terms of managing functions and also use them to restore their
objectives. It is also useful in taking suitable business decisions which is concerned with the
working condition of Vodafone towards the business goals.
Eliminate the requirement of IT intervention: In early time the business intelligence
reports were made by IT Department and when manager check the report then they want suitable
vision for the specific things and considered changes that leads to take time for prominent figures
including sales and profitability (Božič and Dimovski, 2019). Considering the present time

business intelligence make things effective for just one click and prominently make reports by
giving effective inside and offering chance to eliminate errors. Moreover, there is no need to
make weather report in terms of collecting data from the single source. In relation with Vodafone
they can achieve competitive advantage by making reports by taking help from business
intelligence team and click the IT Department to work on the basic security and other task.
Discuss how Vodafone can accomplish competitive advantage by using business intelligence and
critically analyze competitive advantage with suitable framework
Boost marketing strategy: Business intelligence is useful for company to enhance their
marketing strategy and also provide easy access to maximum information which is beneficial for
Vodafone to improve their strategy. It is also helpful in terms of checking the benefit of paid
advertisement and email campaigns and also beneficial to consider marketing decisions by
prominently conducting market research. Therefore, in relation with Vodafone business
intelligence helps in gaining competitive advantage that leads to boost marketing strategy and
develop suitable promotional plans.
Accomplish fast response: By undertaking the enhancement and effective use of business
intelligence the revenue report of competitors is easily available on the Internet and their official
website and also prominently compared by their own reports (Richards and et. al., 2019). In
relation with Vodafone they can compare their reports with British Telecom and other
telecommunication organizations as their reports leads to develop effective standards and set
prominent benchmarks for them regarding effective functioning of company. In terms of
Vodafone they can prominently compare the suitable report of competitors and also take
effective measures in terms of computing prominently.
Enhance sales opportunity: It is essential for Vodafone effectively know about their
customers and their purchasing behavior because it needs to develop sales opportunity for
company and helps in developing effective and reliable product. Business intelligence is a kind
of market research and with the help of it becomes easy for Vodafone to monitor their sales on
regular basis. Analysing sales become Trend which is useful in increasing the revenues of
Vodafone and making effective use of business intelligence is useful in improving the sales of
products which are not in demand and also boost effective sales by knowing the reliability of
commodities.

Manage inventory: Business intelligence is useful in keeping record of inventory and
prominently managing their overall inventory which is the prominent ask for Vodafone as it
leads to eliminate the waste stock from the warehouse (Saura and Bennett, 2019). In relation
with Vodafone they effectively believe in having required stock which is demanded by their
customers and letting go waste because it leads to increase the demand of customers and fulfil
capital by not blocking it.
Real time data: Real time data include offering existing and feasible information to their
end users which is collected by the business intelligence team. Along with the data which is
offered should be authenticate and also matches with the requirements and needs of company. In
relation with Vodafone new prominently focus on their assumptions and forecasting of business
intelligence practice nurse because it is helpful in offering them effective competitors within the
market. Vodafone also try to deal with various hurdles that are concerned with the consumer
behavior and also cut competition within the overall industry (Ain and et. al., 2019). It also leads
to offer detailed information for the effective business planning and also make suitable execution
for the successful accomplishment of goals of Vodafone. Over real time data is useful in working
for Vodafone because it depicts the suitable sensor data that leads to monitor future and develop
prominent strategy to the contingent problems that leads to sab stain the information from
business intelligence tools.
Democratization of information: Information Act is considered as the significant
technique in terms of planning and organizing the data in suitable way. Business intelligence
officer prominent information that leads to save time from the other barrier in the working.
Business intelligence technique also leads to make sure the effective way to their employees and
also have to walk on the path which is helpful in presenting information of company considering
the existing situation of Vodafone. Respective company is planning to take entry in market with
the help of data Lake model and it is also helpful in using the effective concept to develop
suitable scenario regarding the effective transformation of data in helpful way (Lennerholt, van
Laere and Söderström, 2018). The suitable challenge of Vodafone is reliance under the effective
strategy which is developed by them and it also become difficult to access the existing data and
also hope to maintain their market share by analyzing the behavior of competitors.
Practical vs. theoretical: It represents that theoretical approaches are only limited
towards the notebooks and does not used within the practical factor and it is also fact that

theoretical information is effective because it passes through business intelligence tools. It also
leads to undertake various tools that leads to a for effective base in terms of developing standards
and comparing the actual performance of information against the desired standards. Each and
every department has its on theoretical plans and practical assumptions. Business intelligence
techniques are useful in developing Action Plan which is related with practical information and
also tends to check against the historical information it is offered by the company. In relation
with Vodafone there tends to have the belief on the old information which is provided as the
effective base for the practical data and effective for developing competitive advantage in the
functionality That depends on the maintenance of differentiation in the telecommunication
industry.
Ansoff Matrix:
 Market Penetration: This strategy trends to prominently impact Vodafone as a success of
this strategy depends on the existing market area of company that leads to increase the
achievement of economy of scale considering the enhancement of growth and success
(Puklavec, Oliveira and Popovič, 2018). In present time Vodafone offer products which
are predominantly consumed by their customers considering the various regions and buy
a presenting effective evidence.
 Market Development: This strategy undertakes selling of existing product within the new
market. Vodafone always want to have International presence and offer their product at
the international level and because of this market development strategy is best for them
full stop the prominent success of Vodafone depends on the expansion of business which
is in various continents and several branches of company in various countries (Bordeleau,
Mosconi and Santa-Eulalia, 2018). Moreover, the primary agenda of opting market
development strategy is that if company face lack of profitability then it becomes the
possibility to increase their profitability in the other market area.
 Product Development: This strategy depicts on the grounds of enhancement in quality
offer new product. Vodafone prominently understand the primary product line and, on
that basis, companies sell their new product within the market and also conduct effective
market research that needs to attract various segments of customers (Mariani and et. al.,
2018). Vodafone undertake video segments of customer and also receive diverse range of

product of rings. Therefore, Vodafone prominently able to include product development
as the path of success depends on offering new products with effective quality.
 Diversification: With the help of diversification Vodafone offer new products within the
new market area and terms of spending their product line. In relation with Vodafone they
can offer innovative services in terms of attracting large number of customers. But it is
considered as the risky strategy in terms of increasing cost and also conduct effective
research it is required for the Business expansion that can impact the profitability.
CONCLUSION
Therefore, by considering the above information it is identified that there are various factors
which are used by organisations in terms of accomplishing their business goals and targets and
prominently perform suitable functions in effective manner. Business intelligence is helpful in
accomplishing and managing prominent functions and several roles within an organisation.
Along with this several factors are used in terms of taking decisions within an organisation
considering effective business intelligence and also accomplished competitive advantage for the
growth and success of company. Lastly the effective competitive advantage is analysed with the
help of Ansoff matrix considering the comparative analysis with competition.

REFERENCES
Books and Journals
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role of absorptive capacity. International journal of information management, 46,
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International Conference on System Sciences.
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