Consultants Strategic Report and Recommendations for Oak Tree Inn

Consultants strategic
report and
recommendations for
Oak Tree Inn

Executive summary
The current assignment is based on the Oak Tree Inn which is a very successful tourism business
located in a small, Balmaha which is basically a family owned business. The current assignment
comprises of a discussion about the management strategies and brief Overview of Oak Tree Inn
along with analysis of all external threats and opportunities along with possible challenges the
Oak Tree Inn is facing from both the wider macro and micro/competitive environments. Use of
PESTEL, SWOT and Porter’s 5 Forces Model is made to analysis about Oak tree ink along with
leading out two potential strategic options along with their analysis to recommend best possible
strategy for Oak Tree Inn to have improving in its growth and success level.

Table of Contents
A brief overview of Oak Tree Inn....................................................................................................1
External threats and opportunities/challenges the Oak Tree Inn is facing from both the wider
macro and micro/competitive environments....................................................................................1
PESTEL..................................................................................................................................1
Porter’s 5 Forces Model.........................................................................................................2
SWOT Analysis......................................................................................................................3
Two potential strategic options from your SWOT analysis.............................................................4
SAFe Analysis on Two potential strategic options..........................................................................5
Recommendations............................................................................................................................6
CONCLUSION................................................................................................................................7

A brief overview of Oak Tree Inn.
The Oak Tree Inn is a successful tourism business which consists of accommodation in
rooms above the attractive inn along with a series of on-site cottages situated at the east bank of
Loach Lomond which is one of the most iconic natural location of Scotland (The Oak Tree Inn,
2020). Apart from this, a restaurant and bar along with various coffee shop & ice cream parlour
and village shop is also there in Oak tree Inn that attract and cater a larger number of customer
for this organisation (Bayliss and et. al., 2020). Thus, the Oak Tree inn located at Balmaha is a
very beautiful and well known loch side village in Loch Lomond & The Trossachs National
Park.
Mention management strategies on Oak Inn Tree and other things about digital marketing to
promotes their business in effective manner as they are facing challenges to not getting expected
growth as well as revenue another impact is performance of Oak Tree Inn workforce are not at
all productive enough to which there is less practice of Human resource management
(Christodoulou and Cullinane., 2019). These two strategies can helps to Oak Tree Inn to attain
competitive advantages.
External threats and opportunities/challenges the Oak Tree Inn is facing from
both the wider macro and micro/competitive environments
PESTEL
According to Pestle Analysis is a tool which is assort by individual company to measure
about particular country when existing company wants to establish its venture in international
region. Similarly, the pestle analysis for Oak Tree Inn for mapping opportunities and threats in
United States business environment.
 Political: This factor depicts about all norms and regulation which involves and
regulates through corporate governance in which it highlights about government
stability, foreign trade policy and foreign trade regulation. As United States is not having
political stability which Oak Tree Inn has facing impact of political implication in their
revenues. But positive benefits is enhanced through foreign trade policy and social
welfare policy.
 Economical: It is a factor which derives about economic performance of particular
country, where economic condition of United States is quite better as their GDP growth
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