THE BUSINESS LEADERSHIP ASSIGNMENT

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Business Leadership
Name of the Student
Name of the University
Author Note

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Brief overview of the company
The American Medical Society for Sports Medicine (AMSSM) was founded in the year
1991 for fulfilling a void existing in the sports medicine since the beginning. The founders are
most well-known experts of the sports medicine who had realized that there were some physician
organizations supporting the sports medicine. Also, there was not such forum for the care non-
surgical physicians of the sports medicine. The mission of AMSSM is provide a forum in order
to foster some professional relationships all among the physicians of the sports medicine to
advance the sports discipline of the sports medicine through research, education, excellence and
advocacy in the patient care. The organization is committed to the service, the integrity, honesty
and respect, the quality and the excellence, the communication, the teamwork and the
collaboration.
General principles
As the general principles of the organization are concerned, it is found that it serves as
the premier educational resource for the sports medicine physicians. It is aimed at upholding and
promoting the priority issues in the sports medicine which affects the patients, the members and
the communities. In terms of the patent care, it fosters excellence in the safety and care of the
sports medicine patients. The collaboration is for developing and utilizing the mutual
relationships for the enhancement of AMSSM goals, objectives and the mission. The
organization can be given 3-4 in most of criteria under general principles because it is fund to be
creating value for all of its stakeholders by taking their consent and staying transparent in their
activities. It further contributes in the economic and social development through creating
employment for the youth. The honestly is the primary focus of the organization as mentioned in
the mission statement having adhered to the domestic and the international laws where it can be

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given 4. It is compliant with the state and the national laws of trade and aims at eliminating the
corrupt practices as money laundering, bribery and some other illicit activities where it can be
given 5.
Customers
Recently, AMSSM is found to be releasing a position statement about the Mental Health
Issues and the psychological factors within the athlete people. It includes the detection, the
management, the effect on the performance and the prevention too. It is also found to have
partnered with the IIRM or the international institute for the Race Medicine for conducting a
cross sectional study of the medical incidents in the United States. Hence, in terms of providing
quality which meets the requirements of the customers, the organization can be given 4 and
treating the customers fairly, it can be given 5. The customer complaints are further listened to
carefully by the customer executives and the health/safety impacts are disclosed to the customers
when appropriate where it can be given 4. As per the objectives of the organization, it produces
the goods and the services which maintain and enhance the environment’ quality gaining 3 as a
score and respects the human dignity in the marketing, the products and the advertising and at
the same time respects the cultural integrity of the customers where it gains 4.
Employees
The employees of AMSSM are usually found as happy and satisfied because there is
proper employee benefit and compensation program which protects the health and the dignity
gaining 5 in this field. The transparency in the communication system is the second focus of the
organization and in this field it can be scored as 4 because they conduct weekly meeting for
exchanging ideas and the opinions on a particular topic treating them with equality of