Business Level Strategies for IDP Education

STRATEGIC BUSINESS MANAGEMENT
Navroop Singh Gill
124148
Week 10
IDP EDUCATION
23rd January’2019

1
STRATEGIC BUSINESS MANAGEMENT
Week 10
Introduction
Business level strategies are detailed actions that are taken to provide value to the
customers and ensure that a competitive advantage is gained in the market. It is usually
applied in organisations that deal with the development of products and services so that it can
have an advantage in the existing market of business (Mackay and Zundel 2017). Business
level strategies can be of different types that are used as per requirement of the business. This
solution to the asked question focuses on two business level strategies that IDP Education, an
institute that provides opportunities for the development of IELTS coaching and tests, usually
utilises for enhancing its current business model.
Two business level strategies that companies utilise
Cost leadership: Cost leadership implies offering the best prices that can be related
with the products. In the modern world, globalised markets ensure that prices become a
significant factor for success. In the case of IDP Education, the institute may indulge in
providing the IELTS coaching to the Australian students at a cheaper rate than its
competitors. As observed by Leonidou et al. (2015) the prices are usually affected based on
the equipments required for providing the courses to the students. Therefore, the application
of the cost leadership strategy can help IDP Education to identify the correct prices required
for providing coaching in IELTS so competitive advantage can be gained in the education
industry.
Differentiation: This particular business level strategy can be considered as important
for IDP Education as English coaching and tests are also provided by its rivals. Therefore,
differentiation needs to prevail either in the approach towards imparting the course or in