Business Level Strategy / Generic Strategies

Running Head: BUSINESS LEVEL STRATEGY / GENERIC STRATEGIES
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Business level Strategy / Generic Strategies
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BUSINESS LEVEL STRATEGY / GENERIC STRATEGIES
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Executive Summary
According to Lienert et al. (2013 p.134) Snap Inc. is a camera company founded in 2010,
with its focus on camera technology. The founders of the company include three college
students; amongst the three founders is the Snap CEO, Evan Spiegel. The company’s main ideas
embody the use of camera technology by reinventing the camera hence enhances how people
communicate (Fernandez-Feijoo, Romero & Ruiz, 2014, p.53). The company is built on three
main pillars, firstly, the camera which is their greatest concern, then secondly, the aspect of
communication where the Company has invested a lot in social engagement through various
mediums such as video calling ("Snap Inc.", 2018, p.45). The third factor of their business
foundation is content business, this a major field that the company is planning to invest heavily
on, this aspect will majorly focus on content generation, by the involvement of stories to aid
social engagement, additionally the CEO stated that the company might have an editorial
approach, which has immense potential on the success of the organization in future.
A. Snap Inc. Stakeholder View of the Organisation Model
Snap Inc. has had its success build on the basis of good stakeholder relations. The
company has the interests of its stakeholders at heart, therefore it has thrived to build a long-term
and mutually beneficial stakeholder relationships that focus on collaboration (Geneletti, 2010).
Its recent move on innovating its operations to content publishing will see it join forces with
publishing companies hence have a mutual benefit. More emphasis is being placed on the
company’s relations with government and community stakeholders, this kind of investments will
provide the organization with a platform to build a good reputation since work for them in the
future. In this paper I am going to prepare and focus on the Snap Inc. stakeholder analysis and

BUSINESS LEVEL STRATEGY / GENERIC STRATEGIES
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Strategy program report, delineating factors of stakeholder relations and the kind of stakeholders
that Snap Inc. has collaborated with (Sironi & Resti, 2007, p.78).
Snap Inc. Stakeholder View of Organizational Model
Shareholders
Fundamentally, shareholders are individuals, institutions or government entities who own
shares in an organization. The entities have rights that they are entitled to hence they are part of
the organization. Shareholders have a very active role in the organization. One of the major roles
that shareholders play in this particular organization is supporting the company financially,
additionally, shareholders can have the right to make certain decisions.
Below is a list of shareholders that have bought Snap. Inc shares:
1. Fidelity - at some time back the company owned the most shares with a total of 33.4 million
shares.
Competitors Customers
General Public Shareholders
Snap Inc.

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2. Another company that bought its shares from Snap Inc. is Vanguard with a total of 6.7
million shares.
3. Och’s-Ziff Capital Management (OZM.N) - the company is focused on providing solutions
to the greatest investors globally. The company trains talented people and therefore creates a
collaborative workgroup that provides experts and professionals in different fields. The company
has bought Snap Inc. shares (Reed et al, 2009, p.1933).
4. BlackRock Inc. – this is a company that is built with an aim of managing assets from other
companies globally. The company has become popular over the first years since becoming the
world’s largest asset manager (Bryde, Holloway, & Dalcher, 2015, p.56). The company bought
9.4 million shares from Snap Inc. becoming one of their most valuable shareholders.
Customers
Snaps clients are one of their largest stakeholders, demographic wise snap Inc. targets
customers with no selection of age, gender, or cultural differences. By so doing the company has
preferably gathered the client’s from all walks of life (Grant, 2016, p.89). The company
customers can create Snaps using Sponsored Creative content; due to these advancements the
company is able to provide quality software products to the following customers.
1. College students
2. Teens
3. Millennials
4. Middle-aged people
Competitors