The Assignment on Business Level Strategy

Running head: BUSINESS LEVEL STRATEGY
Business Level
Strategy
2020

BUSINESS LEVEL STRATEGY 1
Table of Contents
Introduction................................................................................................................................2
Background study of Regis Healthcare Corporation and its residential aged care division. .2
Macro Environment Analysis.................................................................................................3
PESTLE Analysis...............................................................................................................3
Porter Five Force Model.....................................................................................................6
References..................................................................................................................................8

BUSINESS LEVEL STRATEGY 2
Introduction
The intent of this report is to present a detailed strategic analysis of the Regis
Healthcare Organization and its Residential Age Care division. The strategic analysis of the
company is comprised of a detailed analysis of the macro-environment focusing on every
aspect of the Australian aged care industry. In addition to this, the report is also undertaking
the detailed industry analysis with the use of the Porter Five Force Model to identify the
impact of all the five forces.
Background study of Regis Healthcare Corporation and its residential aged care
division
Regis Healthcare was formally introduced in the early 1990s and has developed from
the original 104 places to the biggest and geographically expanded private residential aged
care in the Australian market. In the present duration, the organization successfully manages
around 7,000 operational places out of which 63 homes are placed in the metropolitan region
in the country (Regis Healthcare, 2020). Regis has successfully created a platform that offers
care to a number of people and has shown consistent growth.
In the year 1994, Regis entered the industry of residential aged care. All these years,
the company has gathered experience in residential aged care, specialist care, and home care
services like respite care, palliative care, and dementia care. By offering quality care along
with flexibility, the company now called the leading residential aged care private facilities of
Australia. The organization has 63 aged care facilities in the entire Australia that are involved
in offering better healthcare support to people with different needs. At the residential aged
care services, the company provides a number of service options for short stays, personal
care, and respite care, along with the Club Service (Regis Aged Care, 2020c). The company
reveals that with its 25 years’ experience in the residential aged service they are proud to
offer special hotel-style services along with the superior aged care support in Western