Business Level Strategy Report 2022

RUNNING HEAD: BUSINESS LEVEL STRATEGY
BUSINESS MANAGEMENT

BUSINESS LEVEL STRATEGY 1
Contents
Introduction......................................................................................................................................2
Overview..........................................................................................................................................2
External environment analysis.........................................................................................................2
Internal environment analysis..........................................................................................................4
Conclusion.......................................................................................................................................5
Bibliography....................................................................................................................................6
Appendix..........................................................................................................................................8

BUSINESS LEVEL STRATEGY 2
Introduction
The research report is prepared on the title ‘Business management’. It comprises of a brief
overview of the Woolworths. The next section focuses on the Macro environment analysis of the
company with respect to Australia. Moreover, it also includes the microenvironment analysis.
The key purpose of the report is to pour light on the strategic analysis tools. Additionally, it
provides an opportunity to practically apply the gained knowledge of a real-life company.
Overview
Woolworth’s is an Australian company established in the year 1924 and currently owned by the
Woolworths Group. It operates in the form of grocery and supermarket chain stores. It offers a
wide variety of products including groceries, pet supplies, health and cosmetics. It has 995 stores
in its home country (Woolworths Group, 2019). Additionally, it also has its stores in
international countries including New Zealand, Asia, Europe and Africa. It is analyzed that
Woolworths is named among the top organizations in Australia (Woolworths Group , 2019).
On a weekly average, it serves around 29 million customers and 2.1 million customers through
physical and online channels. It has a strength of 201522 team members. The annual profit of the
company is ‘1.2B’ (Owler , 2019). Lastly, the key purpose of the Woolworths is continuous
improvement and to prioritizes its customers.
External environment analysis
PEST Analysis is a strategic tool used to analyze the external environment of a company. It helps
in identifying the possible threats and opportunities prevailing in the macro-environment
(Perera, 2017).
Political factors
Political factors deal with activities related to government rules and regulations that can affect
the business practice of a company (Wallis , 2017). It is analyzed that the crime level and
corruption within the country is very low. The corporate tax rate is marked at 30%. It safeguards
the property rights of the company by 79.1%. It also provides high freedom in trade activity by