Business Assignment: LinkedIn Theory and Profile
Added on 2020-05-28
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BUS: LINKEDIN THEORY AND PROFILE 1BUS: LinkedIn Theory and Profile NameDate
BUS: LINKEDIN THEORY AND PROFILE 2TheoryAdvantages of Using Liked InFor someone just starting out; LinkedIn provides a wealth of opportunity; human resource professionals and recruiters are on LinkedIn; by having one’s profile in the same platform, it is easier to get noticed or be specifically searched by a prospective recruiter. With recommendations and considerations, one stands a better chance of landing a job as recruiters look for you, rather thanthe other traditional method of looking for the recruiters (Zimmerman & Ng, 2017). Further, the sitehas extensive job listings so that a person looking for work or a new career change can take advantage and find their dream jobs using the LinkedIn search engine. Several top brands use LinkedIn to advertise jobs and also find specific people with a specific set of qualifications, and with connections, this is made much easier (Alba, 2014). Being connected is one of the ways one can get opportunities; one of the significant advantages of using Linked In or having a profile on it is to get connected. LinkedIn is a social networking site but only focused on professionals; however, it uses the power of social media whichis a powerful tool for getting connections. LinkedIn has a very good search feature that one can use to help them find specific people, opportunities, or jobs in specific industries. Apart from searching for specific jobs, people, and industries, LinkedIn enables a person to keep tabs on areas of interest, including on jobs. Through LinkedIn, one creates useful connections that give them notifications onany changes, including job availabilities. A potential employer or partner is likely to stumble upon one’s profile as LinkedIn gives one visibility in a professional site (Harper, 2015), (Sherman, 2014).Using LinkedIn, one can promote their brand as a specialist or authority in a specific area. This is achieved by joining specific professional groups of interest and their listings. With such connections and listing, one will be able to get endorsements on their skills and have the site automatically update their skills set and send out notifications. With endorsements and belonging to such groups, an individual can get the highly sought after recommendations that will not be missed by recruiters; the recruiters will likely take the given recommendations into consideration when looking for staff of specific skills (Vermeiren & Verdonck, 2011). Common Mistakes People Make While Developing their ProfilesFailing to fill out the summary sectionOne major mistake that people make while developing their LinkedIn profiles forgetting to, or leaving their summary blank. Some people go ahead and write a summary about their company,which is a bad in itself; The platform is not just for explicit explanations of what one has done before, prior achievements, jobs held, and education; it should be use as an opportunity for telling the world, in summary (in brief), what and a person is. The summary is like an executive
BUS: LINKEDIN THEORY AND PROFILE 3summary for a research report; it quickly gives the reader a summarized compete outlook of the entire research report, and this can interest a person to read through the profile further. There are likely many more people with similar qualifications and skill levels; having a well executed summary will give one advantage, not just during searches, but also when a potential recruiter goes through the profiles; they will be likely looking at several profiles; a well done personal summary will likely make one stand out (D'Onfro & Shontell, 2016), (Serdula, 2016). Incomplete profilesAnother mistake many people make with their LinkedIn profiles is sending connection requests before fully completing their profile and when they send them, they are not personalized requests. Many users send connection requests when they haven't finished their profile or refreshed it in years (Serdula, 2016). Connecting with people for the first time requires that one creates the right image about themselves. Many people use the generic options available on Linked In, such as “ I would like to add you to my professional LinkedIn network”While this passes a message, you don't just want to ‘pass a message’, you actually want to create an impression that makes it irresistible for the person you are making a professional request to: to feel they are connecting with the ‘right person’. You create the impression that you are just another ‘ordinary’ user, and not someone with a personalized profile that would lead to mutual benefit between the two (Williams, 2016). Boring and unprofessional profileYet another mistake is mistaking their profile for being their resume; while its a professional competence summary, it is not exactly a resume. It is more than a resume that should precisely reflect the person, from their skills set to their experience and what value they will offer a prospective employer r partner. For starters, some people have a profile in which the profile photo does not really reflect their true image. Further, some have profiles that lack a background image; the adage ‘ a picture tells a story of a thousand words’ holds very true in this case. The background image or visual should make the profile stand out, and convey some information about the person (D'Onfro & Shontell, 2016). Someone who is a chef needs a background image on food or culinary subjects; not their last vacation image! Some people incorporate professional images and even background photos, but then it is not done professionally such that the image may look too pixelated or stretched. While it may be the right picture, it conveys the wrong message about an individual; that they are careless and do not pay attention to details, elements that are a must in today’s business world (Elad, 2017). Advice on How to best leverage LinkedIn
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