Critical Analysis of Logistics/Supply Chain Management of Coles Supermarkets

Running Head: BUSINESS LOGISTICS
BUSINESS LOGISTICS

BUSINESS LOGISTICS2
Executive Summary
The present report produced a critical analysis of the logistics/supply chain management
of Coles Supermarkets and recommended strategies with the help of theories to improve the
current strategies. Coles Supermarkets headquartered at Melbourne was founded in 1914 and
since then it has grown into popular retail, supermarket and consumer services chain in Australia.
The following report discusses the company’s logistics/supply chain strategies in detail, then
identifies the drawbacks and critically analyzed two theories in order to offer recommendations
for future improvements. This research report has primarily focused on the various strategies that
are related to the current logistics and supply chain of Coles Supermarkets. The two most
important management strategies are the ECR and the EPOS sales system which is responsible
for the needs, demands and satisfaction level of the customers. The study identified and
discussed some of the drawbacks of the current strategy that is being followed by Coles
Supermarkets. Finally, by adopting the Forward Vertical Integration theory and Location Theory
the report recommended effective strategies to overcome the challenges present in the supply
chain.

BUSINESS LOGISTICS3
Table of Contents
Introduction......................................................................................................................................4
Main body........................................................................................................................................4
Task 1...........................................................................................................................................4
Task 2...........................................................................................................................................6
Task 3...........................................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9