Digital Marketing Campaign for Event Promotion using Facebook

This assignment presents a digital marketing campaign focused on utilizing Facebook for event promotion. The solution begins with an introduction outlining the context and objectives of the campaign. It then delves into the specific use of Facebook as a marketing tool, highlighting its effectiveness and reach. The solution showcases how Facebook can be used to promote events, attract a target audience, and manage event-related communications. Furthermore, the document includes a reflection on the importance and application of digital marketing tools in today's marketing climate, justifying the choice of Facebook as a primary tool and explaining why other tools were not utilized. The assignment also provides relevant references from books and journals to support the analysis.

Business Management

Table of Contents
• Introduction
• Use of Facebook
• Conclusion
• References

Introduction
• The current presentation is based upon the use
of Facebook.
• This digital marketing tool will help to
promote the event i.e. Marathon in UK.

Use of Facebook
• More than 700 million people uses Facebook as a
digital marketing tool to promote the event in each
month.
• It is so because 35 million people view a public event
directly through a Facebook.
• Hosting an event is a crucial challenge because it
requires lot of time and money for its success.

Continued…
• Even when the people is offline, it notifies member about the new event and further, the organizer
also keep check the progress of the event such that how many people watch the image, and how
many likes or creates their interest to take part.
• Further, posting in the event on Facebook, will help to attract wide range of customers and another
advantage of using this method is such that organizer may target the audience and even set the
budget through which range of customers attracted

Conclusion
• By summing up, it has been concluded that Facebook is consider one of the most important digital
marketing tool that boost the event and also draw attention of many customers.

REFERENCES
• Books and Journals
• Cudo, A. and et.al., 2019. The Impact of Facebook Use and Facebook Intrusion on Cognitive
Control: Effect in Proactive and Reactive Control. Advances in Cognitive Psychology.15(1).
• Kordzadeh, N. and Young, D. K., 2018. Exploring hospitals’ use of Facebook: thematic
analysis. Journal of medical Internet research.20(5). p.e190.
• Miranda, F. J., Chamorro, A. and Rubio, S., 2018. The use of Facebook by local authorities: a
comparative analysis of the USA, UK and Spain. Electronic Government, An International
Journal.14(2). pp.200-216.