Assessment Number 2

Produce a skills portfolio and reflection on a collection of digital marketing skills and prepare an Integrated Marketing Campaign using at least one digital marketing tool within a specific context.

Business Management

This presentation discusses the concept of integrated marketing communications and explores the different methods that Colcci, a clothing company, can use to promote its products. The presentation focuses on social media marketing, print media advertising, and events as effective communication tools for reaching the target audience.

Leadership Management

Integrated Marketing Communications for Colcci

PowerPoint Presentation

Search Engine Marketing  Optimization

This article discusses the digital marketing strategies adopted by Costa Coffee to enhance its brand image and reach out to its target audience. It covers the brand's search engine marketing and optimization, social media marketing, and official website. The article also highlights the reasons for the brand's declining sales and suggests ways to improve its digital marketing strategies. The article compares Costa Coffee's digital marketing strategies with those of its competitor, Starbucks.

Community College of Vermont

Marketing

Digital Marketing Strategies for Costa Coffee

This assignment explores the impact of social media on financial service marketing, using First National Bank (FNB) as a case study. It evaluates FNB's current social media strategy and its effectiveness in building brand awareness and customer relationships.  The assignment proposes an enhanced social media strategy for FNB, emphasizing live events, content promotion, and consistent engagement to drive business success.  It considers the potential challenges and benefits of this approach, highlighting the importance of a well-defined social media strategy for financial institutions.

Gordon Institute of Business Science

Social Media Strategy for Financial Services

This portfolio explores the digital marketing strategies used by Dark Woods Coffee, including online advertising, email marketing, and search engine optimization, to increase brand awareness and profitability in the international marketplace.

Higher Education

Digital Marketing Portfolio for Dark Woods Coffee

This report discusses the digital communication plan used by ASDA to promote their new clothing range. The plan includes Facebook, Instagram, Twitter, YouTube, and website. Objectives, measurement of success, and reflection on the campaign are discussed.

Digital Communications Plan for ASDA's New Clothing Range

This document discusses the importance of digital marketing and the development of a digital marketing plan using the SOSTAC model for The Little Square restaurant. It compares and contrasts digital marketing tools with physical marketing channels and e-commerce platforms. It also explores the benefits of omni-channel marketing and provides measurement techniques for evaluating the effectiveness of the digital marketing plan.

Business Management

End of preview

Integrated Marketing Communications for Colcci

Digital Marketing Strategies for Costa Coffee

Social Media Strategy for Financial Services

Digital Marketing Portfolio for Dark Woods Coffee

Digital Communications Plan for ASDA's New Clothing Range

An Omni Channel Digital Marketing Plan

Business Management

End of preview

Integrated Marketing Communications for Colccilg...

Digital Marketing Strategies for Costa Coffeelg...

Social Media Strategy for Financial Serviceslg...

Digital Marketing Portfolio for Dark Woods Coffeelg...

Digital Communications Plan for ASDA's New Clothing Rangelg...

An Omni Channel Digital Marketing Planlg...

Integrated Marketing Communications for Colcci

Digital Marketing Strategies for Costa Coffee

Social Media Strategy for Financial Services

Digital Marketing Portfolio for Dark Woods Coffee

Digital Communications Plan for ASDA's New Clothing Range

An Omni Channel Digital Marketing Plan