Report: Business Model, SWOT, and PEST Analysis for Nano-Leaf

This report provides a business analysis of Nano-Leaf, a company specializing in modular lighting solutions. The analysis covers the business model, including the target audience (architects, builders, interior decorators, and institutional buyers), and the importance of establishing processes for custom designs. The report also includes a SWOT analysis, highlighting the company's strengths (eco-friendly products), weaknesses (new business), opportunities (Asian Pacific market growth), and threats (competitors). Furthermore, a PEST analysis examines the political, economic, social, and technological factors influencing the company's operations. The report concludes by emphasizing Nano-Leaf's potential in the smart lighting market, its partnership with Apple, and its commitment to energy efficiency and sustainable manufacturing. References are provided for further research.

BUSINESS MANAGEMENT
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:
AUTHOR’S NOTE:

Background Information
Business Model
 The premium segment of the domestic buyers can also show some interest in the product
(Recart, 2011).
Company and management
 The company have to establish the “processes” of installing and designing tailor-made
patterns for the customers and it should be promoted as an additional necessary feature
with the primary sale of the product.
Business Analysis
 Nanoleaf functions and growth are progressing steadily. It gets believed that smart
lighting by 2020 gets expected to be worth 36.7 B GBP globally.
 Our partnership with apple shows that our small and young company has excellent
potential, especially working on their Apple Homekit Platform.

Environment Analysis
SWOT analysis
 Strength: Eco-friendly and efficient
quality products at a fair price.
 Weaknesses: The business of this
company is still new.
 Opportunities: The Asian Pacific
market is expected to experience
significant growth.
 Threats: Several other companies
offering low quality light panels at
lower prices.
PEST analysis
 Political: Political factor for this
company is good because demand for
the product is all over the world.
 Economical: Price war issue with
competitors like Philips.
 Social: Environment friendly, highly
technological, and efficient product.
 Technological: Nano leaf utilizes
patented technology for energy
efficiency and sustainable manufacturing
process

References
Alexander, M., & Cameron, J. (2019). U.S. Patent No. 10,440,794. Washington, DC: U.S. Patent and
Trademark Office.
Debelac, D. (2017). Developing a Great Business Model. The entrepreneur,
https://www.entrepreneur.com/article/176530.
Gürel, E., & Tat, M. (2017). SWOT analysis: a theoretical review. Journal of International Social
Research, 10(51).
Mao, C. C., Liu, K. H., Chiu, W. C., Lin, C. L., & Chen, C. H. (2017, November). Citycell: an
interactive OLED lighting system in public space. In Proceedings of the 3rd International
Conference on Communication and Information Processing (pp. 490-494
Recart, J. (2011). How to Design a Winning Business Model. HBR, https://hbr.org/2011/01/how-to-
design-a-winning-business-model.
Xiang, J., & Garza, F. J. (2017). U.S. Patent Application No. 29/547,122.
Zwilling, M. (2015). 7 Steps for Establishing the Right Business Model. The Entrepreneur India,
https://www.entrepreneur.com/article/242308.

THANK YOU