Google's Business Strategy and Decision-Making

This assignment provides an in-depth analysis of Google's business strategy and decision-making process. It highlights the company's entry into the Chinese market, the impact of cyber-attacks on their operations, and their eventual decision to exit China and establish a presence in Hong Kong. The report examines the factors that influenced this decision and its implications for Google's future business objectives.

Business management
and Decision-making

Table of Contents
EXECUTIVE SUMMARY:............................................................................................................1
INTRODUCITON...........................................................................................................................1
1). Google business strategies and its successful business:........................................................1
2. Challenges that the Google Management were facing in China operations:..........................2
3. Impact for the company by Google’s managers' possible decision making to shut down its
operations:...................................................................................................................................3
CONCLUSION................................................................................................................................4

EXECUTIVE SUMMARY:
Google is one of the most innovative company in the world. As this makes the world on
an internet. In 1998, Google was founded by its founder: Larry Page and Sergey Brin. At the
initial time, it started its business by taking license from its search engine to the third party sites.
Its management policy is to hire right people for the right job. This also enables efficient team
dynamics and communication. Its main aim is to stimulate creativity and to make decisions
which are simply relied upon the data.
INTRODUCITON
Internet becomes the most powerful tool through which diverse people thinks that diverse
thinkers believe that this had place the world a smaller place. Although, this can be said that
business few exceptions, cross border organisation ever seems to challenging even the
contenders. Google’s move into China due its huge market, but along with this, this also raised
various ethical issues. Chinese authorities are notorious for their hard-line censorship rules
related to the Internet (Schmoldt and et. al., 2013). They took an organisation stance against risk
content and also have objected to the sims computer game, fearing this would corrupt their
country’s people specially youth. Any kind of content which was judged as probably threatening
was completely banned. Its main motto of the firm is that “Don’t be evil”.
1). Google business strategies and its successful business:
Few of the global business thinks, that company needs to make certain thinker which
would ultimately makes the business sustainable and achievable. Google’s senior managers’
steps were accessible to huge market, but this would likewise raise few ethical issues. Chinese
authorities are crucial to a huge market share, but this also makes most of the ethical issues.
Although, this can be said that the Chinese government notorious for their hard-line censorship
rules which applied on the international business.
Stakeholder: An individual or company whose interests might be influenced as the
emergence of what other individual does.
Stakeholder analysis: This is the tool which company could implement to determine and
evaluate the crucial things of main people, group of people, or organisations which might crucial
affect the growth of company’s business.
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Google Inc. becomes the crucial organisation throughout the planet. Google becomes one
of the main shapers of the digital information age. This has incorporated diverse innovations via
its dynamic Internet-connected and technology concerned services and goods which was
completely varied the way people implements web by urging convenient dispersion of
information and the forming of content.
Product strategy of google via product and service diversification: Online research
becomes the crucial service and product of Google Incorporation. Quoted organisation initially
capitalised on its search tools which it started emerging since its emergence. But afterwards, it
diversified to the various Internet-connected goods and services.
These covers productivity tools like Gmail and Google Drive, company’s products like
Google search appliances, inline advertising and publishing services like AdWords and AdSense,
and online services like Google News, Google Translate and Google Maps and others.
Various Internet linked goods and services which enable Google to corner various Internet users
and form them reliable to the specific extent. Although, this can be said that these kinds of
products or services are complimentary, henceforth, various users due to the convincing of
implementing from familiarity and hassle free transition implementing a single entire the access
account.
Diversification is also an efficient business strategy of the Google as this enabled the
organisation to form new markets and retain current consumers (Wu and Pagell, 2011.).
Henceforth, forming a common consumer foundation for Google-rely Internet users, henceforth,
Diversification enables the internet companies to position itself as the one stop venue for the
Internet consumers and users. In addition to this, this can be said that diversification enabled
internet companies to position itself as a stop destination for entire Internet-related requirement.
Due to these scenario, Google can lead to have sustainable which would ultimately make
the business objectives. Although, this can be said that the Google Incorporation via innovation
and advancement in the technologies and branding, company makes the efforts attainable and
achievable.
2. Challenges that the Google Management were facing in China operations:
This was started from 2006, when the Google announced incorporating of its Chinese
language websites during the huge fanfare. On the other hand, Google enable to the Chinese
market via Google.com during the time, new site, renders the organisation great power, direct
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vehicle to further penetrate around 94 million households along with Internet access in China.
Larry page and Sergey Brin rightly said during time, “Inappropriately, access for the Chinese
users to the Google service outside China which was sluggish and unpractical, and few contents
were stopped by complex filtering during each Chinese ISP. Practically, Google would not able
to get public and government priorities provided to the issue (Vaiman, Scullion and Collings,
2012). However, this can be said that the company were modifying their search outcomes in any
manner, company finally determined that staying out of China normally means diminishing
service and affects there. Forming a genuine operation in China must enhance company power
on the market practices and mostly would improve our service to the Chinese people.
Google Inc. believe to be known in their strong ethos. But unfortunately, the problem is
that the Chinese government did not allow the Google Inc. to post on risky content. While on the
other hand, this creates the company suspicious and attainable for the company (Vercellis,
2011). That is why, Google announced that this was no longer would to censor search outcomes
on its Chinese services. Google Inc. rightly stated that the decision is taken by its senior official
due to the cyber-attack on its Beijing office. And these kinds of cyber-attacks were targeted due
to collecting information on the Chinese human right activities.
3. Impact for the company by Google’s managers' possible decision making to shut down its
operations:
Google senior manager would think shutting down their operations from Beijing.
Although, this is rightly stated it this was emerged due to cyber-attack and these are done by the
Chinese authorities. Chinese Government thinks that Google collects information on Chinese
human right activities. Although, Google explained that the Chinese Government also makes
restrictions on the internet during 2009. At the time of set up of operations in China, the senior
officials thoughts that the Chinese market is one of the emerging and most lucrative market in
the world and also renders great business for the firm which would further helps Google to attain
its pre-set targets (Ru and et. al., 2013). This decision makes the speculation throughout the
world whether Google would setting down their business in China. Many of the financial pundits
thoughts that setting down of business from China would lead to bear financial costs. As,
Chinese market, the world's largest and fastest growing consumer markets. During the
announcement, this is rightly observed that Founder of the company scrutinize their stance and
enthusiasm for it. There are so many well established structure, Google identify a sophisticated
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attack and targeted attack from China, which emerge a Highly sophisticated and targeted attack
on our corporate infrastructure emerging form China, which results theft of IPRs. There are so
many organised companies, which face cyber attacks of varying attacks of varying degrees on
the consistent basis. Firm identified highly sophisticated and targeted attack on the corporate
(Mullins, Walker and Boyd, 2012). This is not the single attack which have been made on the
Google. Earlier, this was happened on the various large overseas companies which are from
various sectors such as Internet, Finance, technology, media and chemical sectors which have
been same targeted.
At last, this is rightly observed that the Google Inc. took decisions for making the business
objectives in an effective manner. Although, Google shutting down their business in china and
incorporate their business in Hong Kong for betterment of the future. Although, this is the most
effective tool for attracting targeted customers.
CONCLUSION
From the above mentioned report, this can be said that the google have solid strategy.
Due to which, it achieve its business objectives in an effective manner. Google senior manager
incorporates their business in China for attracting the market. Eventually, due to the cyber-attack,
their senior managers decides to dismantle their operation from China and set up in Hong-Kong.
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REFERENCES
Books and Journals:
Mullins, J., Walker, O.C. and Boyd Jr, H.W., 2012. Marketing management: A strategic
decision-making approach. McGraw-Hill Higher Education.
Ru, X.W. And et ., 2013. Municipal Infrastructure Projects Management and Decision-making
Support System Based on GIS. In Advanced Materials Research (Vol. 726. pp. 4596-
4599). Trans Tech Publications.
Vercellis, C., 2011. Business intelligence: data mining and optimization for decision making.
John Wiley & Sons.
Vaiman, V., Scullion, H. and Collings, D., 2012. Talent management decision making.
Management Decision. 50(5). pp.925-941.
Wu, Z. and Pagell, M., 2011. Balancing priorities: Decision-making in sustainable supply chain
management. Journal of Operations Management. 29(6). pp.577-590.
Schmoldt, D., Kangas, J., Mendoza, G.A. and Pesonen, M. eds., 2013. The analytic hierarchy
process in natural resource and environmental decision making (Vol. 3). Springer Science
& Business Media.
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