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OPERATIONS MANAGEMENT & STRATEGIC (PDF)

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Added on  2021-05-31

OPERATIONS MANAGEMENT & STRATEGIC (PDF)

   Added on 2021-05-31

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BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENTApple IPhone Strategic AnalysisStudent’s nameName of the Institute
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BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENTExecutive SummaryThe following report describes the strategic and Marketing Analysis of iPhone in the UK market. The report also looks at various other aspects like Apple (iPhone’s parent company) and its significance globally. The strategy of any business is the long-term planning to achieve its mission and vision. It has multiple tools to evaluate any business. The whole structure of strategic analysis includes understand mission- vision of company, external analysis, internal analysis, SWOT analysis, generic business strategy, corporate governance and leadership. Recession and slow economic growth can impact the sales of smartphone devices. UK’s telecommunication infrastructure is very advanced.The various smartphone market players are continuously suing each other for patents. The major operating system competition is in between Android and iOS. Smartphones have become part of human lives. Apple has managed to outpace other competitors in the market. The main reasons behind this are its integrated operating system, high specification products and the quality of hardware. Apple designs its own software for most of the products. The hardware of Apple iPhone has provided ease of use and advanced technology.Table of Contents
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BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENTIntroduction...........................................................................................................................................3External Analysis (PESTLE Analysis).............................................................................................4External Analysis (5 force Porter Analysis of Telecom Industry)........................................7Internal Analysis..................................................................................................................................8SWOT Analysis of iPhone................................................................................................................10Generic Strategy.................................................................................................................................12Ansoff Matrix.......................................................................................................................................12Recommendations.............................................................................................................................13Conclusion............................................................................................................................................14References:..........................................................................................................................................15
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BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENTIntroductionApple Inc. is an American Multinational Corporation headquartered in California. It designs, develops and sells consumer electronics. Its main products include computers (Mac), music players (iPod), smartphones (iPhone) and tablet computers (iPad). In this study, we are focusing on one of its product line – iPhone in the UK market. The main software used by Apple in its product lines are OSX, iOS and iTunes. The first generation iPhone was released in mid-2007. The basic functionalities which an Apple iPhone possesses are multi-touch screen, virtual keyboard, take photos, play music, send and receive email, text messages , GPS navigation, record notes , visual voicemail , video games , social networking, reference work and download mobile apps (Mani & Stoyanov, 2015). The first iPhone was considered as revolutionary or gamechanger for the mobile industry. The further versions has captured appreciation and dominated the market. IPhone’s success has contributed a lot in making Apple one of the most valuable consumer electronics companies. The iPhone boosts the financials of Apple.UK market has multiple smartphone players like RIM, Apple, Samsung etc. The market is very promising for these well established players. The competitors try to offer new features and compete with Apple(Ying, 2016). Some of its major competitors are Samsung and Research in Motion.AnalysisThe various sections for strategic analysis of Apple I Phone business can be discussed as:External Analysis (PESTLE Analysis)Political Analysis
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