BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT 1 BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
Added on 2021-06-17
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Running head: BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENTBusiness Management and Strategic ManagementThe Individual PartName of the Student:Name of the University:Author Note:Table of conten
1BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENTTOWS Matrix:...........................................................................................................................2Ansoff Matrix:............................................................................................................................2Strategies:...................................................................................................................................3Increase the innovativeness:.......................................................................................................3Enhance the promotional activities:...........................................................................................4Increase the number of cross qualified employee:.....................................................................4S.A.Fe Matrix.............................................................................................................................5Increase the innovativeness:.......................................................................................................5Enhance the promotional activities:...........................................................................................5Increase the number of cross qualified employee:.....................................................................6Implementation plan...................................................................................................................6Balance Scorecard......................................................................................................................8Contingency plan.......................................................................................................................9References:...............................................................................................................................10
2BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENTTOWS Matrix:Strength WeaknessOpportunityIncrease the innovativenessEntrance in a new marketMeeting customer requirement Enter developing markets likeIndia Increase the cross qualifiedemployee to gain the additionaloperational benefitAdvancing the engine power andefficiency Using advance distributionchannel to increase market share.ThreatIncreasing market share cancreate the barrier for competitorsUsing strategic alliance Involving more in CSR activitiesIncrease operational efficiencyFocusing more on social mediabased marketUsing alternative fuelThe strategic identification of market objectives by combining the factors regulatedby the internal environment of Airbus the most appropriate strategies can be developed inorder to increase overcome its weakness while empowering the strength. Ansoff matrix willbe also helpful to market and product related strategies. Ansoff Matrix:Existing productNew productExistingmarketMarket penetration:Increase the price of the productsto gain more profit from theexisting marketIntroduce new offers for loyalconsumers and partners to haveProduct developmentIncrease the innovativeness withnew fuel efficient aircraft Focusing more on social mediabased promotion and marketingstrategies
3BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENTadditional advantage andcompetencyIncreasing the distributionchannel to achieve the higherreputation for quick service Focusing on the consumerrequirements of the individualmarket New marketMarket Development Lowering the price to attract morepotential customerUsing strategic alliance with anexisting company of the newmarket to have an insightMaking strong consumerrelationship Involving more in CSR activitiesto increase the brand reputationDiversificationIncreasing operational efficiencyto achieve faster and qualityservice Focusing on the consumerrequirements to identifyappropriate diversificationIncrease the diversity of theproduct as per the marketrequirement Enhance the promotionalactivities through traditional anddigital market.Strategies:Increase the innovativeness: As a manufacturing company Airbus can enhance their innovativeness to attract moreconsumers within both existing and new market. Increasing innovation needs strong Researchand Development as well as capital support. Airbus has gained an enormous amount ofrevenue from their existing market while having 51.1% market share throughout the globe(Fernández Camblor 2016). At the same time, the Research and Development department ofAirbus is very strong for civil aircraft designs as well as cargo and special operation aircraftdesign. Apart from that the company also has second highest revenue level within its marketsegment. By changing the fuselage dynamics and engine performance the company can buildthe optimum fuel efficient aircraft. At the same time, they can also vary these two parameters
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