Business Management: BCG Matrix, MBO, SWOT Analysis, Financial Aspects, Website Attributes, and Planning Process

Running head: BUSINESS MANAGEMENT
Business Management
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Table of Contents
Question 1........................................................................................................................................2
Question 2........................................................................................................................................4
Part 1................................................................................................................................................4
Part 2................................................................................................................................................5
Part A- MCQ Questions...................................................................................................................5
Part B...............................................................................................................................................7
Question 2........................................................................................................................................7
Question 3..................................................................................................................................10
Question 4..................................................................................................................................13
References......................................................................................................................................17

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Question 1
BCG matrix is the corporate kind of tool of planning which is being utilized in portraying
the portfolio of the brand on quadrant along with the relative kind of market share which is
shown in horizontal axis along with speed of the growth of the market in the vertical axis. This
helps in analyzing the business potentiality along with other involvement of the different
investment strategies (Barney 2017).
Furthermore, BCG is being designed which helps in long term strategic planning which
will help the business in considering the different growth strategies. The four major quadrants
are as follows:
 Dogs – Low growth share
 Question Marks – High market growth and low market share
 Stars – High market growth and market share
 Cash Cows – low growth markets and high market share
These are the four main quadrants in BCG matrix which helps the company in analyzing
their market share along with their market growth in an efficient manner. Furthermore, this has
been noticed that in order to understand the BCG matrix, this is essential to understand how the
share in market and growth in market in interrelated. The businesses can analyze the different
aspects through BCG matrix which are as follows:
 Profile of the product or businesses
 Cash demand of the products
 Development cycle of the products

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 Resource allocation decisions
Personal Interpretation on Results
From the BCG matrix, this can be seen and analyzed that there are different kinds of
benefits which are as follows:
 The BCG matrix is simple along with easy to understand and this helps in quickly screen
the different opportunities and helps in making most of them.
 Moreover, this is used to identify how the corporate cash resources can be best used as to
maximize the future growth along with profitability of the firm.
However, there are different limitations of using BCG matrix in the organization as well
which is inclusive of the following:
 High market share do not mean profit all the time
 Business with low share in market can be profitable too
 Problems of receiving data on share and growth of market
From the BCG matrix usage in the business, this can be analyzed that this method is
simple and useful portfolio matrix which have been used by the different large organizations
having multiple products and this helps in making the right decisions easily as well. Lastly, with
the help of the BCG matrix, this will be helpful in analyzing the different other opportunities
which will help in improving the future growth and opportunity of the company in an efficient
manner.