Business Management

Running Head: BUSINESS MANAGEMENT 0
Business Management
(Student Name)

BUSINESS MANAGEMENT 1
Question 1
The franchise of McDonald’s set up in the year 1955 in Des Plaines, Illinois when a man by the name of
Ray Kroc established the first of many restaurants. The company set up their first Australian store in the
Yangon, Sydney in the year 1971 that takes the country by the storm (McDonald, 2018). In the year 1985
that is fourteen years later, Ronald McDonald House Charity was registered as an official Australian
charity. In the year 1986, the company stated that they have opened a 9000th restaurant in Sidney, with
each of the stores employing an average of 100 employees. In the year 1993, the company has opened
world fort McCafe in Melbourne as well as has established its 100th McCafe by 2003. To date, the
company operates out of over 900 stores in Australia that provide jobs for over 90,000 employees (Mialon
et al., 2016).

BUSINESS MANAGEMENT 2
Question 2
The organizational purpose of McDonald is attained as a result of employees of the company at each level
that focuses as well as upholds the values of the company. The main purpose of the company is the
driving force that defines their reason for the operation. It compresses who they are, what their
predominant goals are as well as who they are aiming to serve. The company is very dedicated to meeting
their purpose of delivering the exceptional values as well as the satisfaction of consumers, supporting the
community as well as providing a stable with the pleasant work of environment for their employees.
Some of the authors describe the values as a particular principle that a company deems essential, that
holds in high regards or consider of worth. The company also believes it is vitally essential to maintain
continual innovation as well as profitability that conduct ethical operations, give back to the society as
well as above all else, value their experience of consumers. The main purpose of the company is upheld
by the string-valued that instilled in their dedicated employees throughout each level of the company
(McDonald’s, 2018).
The company operates under a rigid mechanistic structure. The Board of Director is at the top of the
corporate structure, followed by the Managing Director or CEO. The CEO manages and oversees the
CMO, CFO, as well as COO, who then direct and manage the actions of Human Resources Team, the
Legal Team as well as Regional Managers who then manage the General Restaurant Manager. Those are

BUSINESS MANAGEMENT 3
the process that follows in the company to manage their business in an effective and efficient manner.
The organizational structure of Restaurant consists of General Manager that controls the Restaurant
Manager, who also manages and handles the 1st as well as 2nd Assistant Manager with the Shift Running
Manager. Following after is the Floor Manager, who directs the Staff Training Crew as well as Crew
Members (Anaf et al., 2017).
In the absence of loyal consumers as well as stakeholders, the company would not able to attain their
main objective of the company. The company mainly depends on web stakeholders that include their
employees, suppliers as well as partners to attain their objectives. Each of such essential groups of
individuals holds their importance at every stage that is assisted by the management of the company
which gives positive feedback as well as encourage to their counter as well as kitchen staff by upholding
their organization belief with the values in the customer services that are provided by the company. The
partners of stakeholders provide innovative as well as well-known brand name products to sell in the
store. They also provide the cost-effective as well as quality raw material that is used to conduct the
regular operations in order to maintain the profitability of the company in an effective and efficient
manner. Some of such profits are then able to be funneled back to the community through the Ronald
McDonald House Charity. If every stakeholder efficiently performs its role then the company can also
able to meet the main objective that they have set up to achieve (McGregor-Lowndes and Williamson, 2018).