Role of HR, Marketing, and Finance Functions in Organizations

This report discusses the roles of HR, marketing, and finance functions within organizations, using Unilever as an example. It explores the collaborative working practices of these functions, the internal and external factors that impact businesses, and the role of financial management and reporting within an organization.

Business
management

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Describe the role of HR, Marketing and finance functions within organisations..................1
TASK 2............................................................................................................................................2
Develop an understanding of collaborative working practices..............................................2
TASK3.............................................................................................................................................2
Demonstrate an understanding of the main factors, both internal and external, which impact
businesses...............................................................................................................................2
TASK 4............................................................................................................................................3
Demonstrate knowledge of the role of financial management and reporting within the
organisation............................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business management refers to the proper management of functions of the organization
such as planning, organizing of marketing human resource, and finance within an organization.
To manage these programs of the organization needs proper panning and organization requires
proper skills and training in the company. In this report the Unilever has selected, it is a British
multinational customer’s goods company. (Davis, and Comeau, 2020) The product of company
food, baby food, cheese, tea etc. Company is the largest producer of soap in the world. This
report includes the various roles of HR, finance, and marketing functions within an organization.
It also includes understand of collaborative working of these functions. Further, explanation of
internal and external factors of the organization. In the last role of financial management in the
organization.
TASK 1
Explain the role of HR, Marketing and finance functions within organisations
The HR, marketing, and finance have important role in organization. Below is the detail
examination of these functions within a respective Unilever company.
Human Resource: This function of the refers to the workforce of the organization that work for
the development and the growth of the organization. In the context of Unilever company the
employees and staff of the organization plays important role in the growth of the organization.
(Lombardi, 2018) the managers of the organization helps the employees to be motivated so that
they can give effective productivity for the organization.
 Marketing: This refers to the activity that company done in order to promote or sell the
product and services and give customer satisfactions form their offerings. In the context
of Unilever Company marketing is very important function of the organization that helps
the organization to make best strategies for the promotion and sells of their product and
services in the market. They use effective marketing strategies which helps the
organization in the increasing the customer base of organization.
 Finance: It includes all the activities related to the money flow in the organization that
helps in proper planning of the activities of the company. in the context of the Unilever
organization finance is very important function of the organization that helps in the
planning of the resources in the organization.
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TASK 2
Develop an understanding of collaborative working practices
All these functions of the organization plays important role in the organization. To
become successful organization the collaborative working of these practices if very important.
The marketing and HR works together to make the organization grow and successful. The
employee’s works for better productivity and the marketing mangers of the organization helps in
the promotions and sells of the product and service. (Lombardi, 2019) It is very important for
the organization to provide proper finance resource to both these function so that they can work
better for the growth of the company. Thus, collaborative working of these resources is important
in Unilever organization so that company can grow in the industry.
TASK3
Explain both internal and external factors that have an impact on the company.
To understand the main factors of internal the SOWT analysis of organization and PEST
analysis for external environment that have impact of the Unilever is explained below:
SOWT analysis: This analysis refers to the understanding of the internal factors that affect the
organization.
 Strength: This refers to the capabilities of the organization that helps the organization to
grow in the market. In the context of Unilever organization the biggest strength of the
organization is brand image and the high level of loyal customer base in the market.
 Opportunity: These are various opportunities (Nisula, and Pekkola, 2018) for the
Unilever organization that helps the company to grow in the market. Organization has
opportunity to expand its target market that helps in better growth and the success of the
company and increase the revenues of the company.
 Weakness: In the context of Unilever organization the biggest weakness of the company
is low management of the resources and waste martial that increase cost of production of
the company. The employees of the company should be train and skilled so that company
can achieve the goals and objective effectively.
 Threats: Unilever is well known and well established and it make competition for the
company high and it could be threat for the organization.
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PEST analysis: It helps the organization to analyse all the external factors of the company that
have an impact on the growth of the organization.
 Political factors: This factors refers to the all the rules and regulations of the
government that have an impact on the performance of Unilever organization.
Economical factors: All the economical activities (Nuthall, 2018) in the country that have an
impact on the business of Unilever organization such change in the economy policy, change in
the export and import rules of the organization etc.
 Social factors: This factor refers to the different culture and belief of the people of the
country that have an impact on the business of Unilever.
 Technological factors: The technology factors refer to the new innovation in the
technology in the market that has an impact on the performance of the Unilever
organization.
TASK 4
Analyse the role of finance management and reporting within an organization.
The finance function of organization plays important role in the growth of the company.
The financial activities of company help in the growth and development of the company. Finance
department of the (Rădulescu, Dobrea, and Burlacu, 2018) organization helps in the proper
management of all the resources in the organization. Also this function helps in the providing
finance to all the department of the organization. Thus, finance function of the organization
helps in proper development and the growth of the organization.
CONCLUSION
From the following dissection it can be conclude that proper management of all the
functions of the company helps the organization gain competitive advantages and grow in the
market. The internal and external environment of an organization has impact on the growth of
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organization. And the finance function of the organization plays an impotent role in the growth
of the company.
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REFERENCES
Books and Journals
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succession. African Journal of Business Management, 11(21), pp.619-629.
Bullough, A., Moore, F. and Kalafatoglu, T., 2017. Research on women in international business
and management: then, now, and next. Cross Cultural & Strategic Management.
Derr, C.B. and DeLong, T.J., 2018. What business management can teach schools. In The
Management of Educational Institutions (pp. 127-137). Routledge.
Geppert, M., Matten, D. and Williams, K. eds., 2016. Challenges for European management in a
global context: Experiences from Britain and Germany. Springer.
Hwang, J. and Chung, J.E., 2018. The roles of business ethics in conflict management in small
retailer–supplier business relationships. Journal of Small Business Management, 56(2), pp.348-
368.
Straková, J., Pártlová, P. and Váchal, J., 2017. Business management in new global
economy. Acta Oeconomica Universitatis Selye.
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