Business Management Consulting: Case Studies of KFC and Zoom

This presentation discusses the business problems faced by KFC and Zoom and how consulting firms can provide practical solutions to organizations. It includes information on the target market, competitors, and marketing strategies of both companies. The presentation also highlights the client requirements and combined skills needed to address the business problems. References are provided for further reading.

BUSINESS
CONSULTING

About this templateTABLE OF CONTENT
 INTRODUCTION
 ABOUT THE PROJECTS
 PROJECT A
 BUSINESS PROBLEM
 CLIENT REQUIREMENTS AND COMBINED SKILLS
 PROJECT B
 BUSINESS PROBLEM
 CLIENT REQUIREMENTS AND COMBINED SKILLS
 CONCLUSION
 REFERENCE
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INTRODUCTION
A business consultant is a specialist that
evaluates businesses, develops problem-solving strategies
and assists firms in developing effective approaches for
attaining their objectives.
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The Project A is KFC and the Project B is Zoom Video Communication.
KFC is a renowned fast food restaurant business that originated in North
Corbin, Kentucky, in the United States. The restaurant originally
opened its doors to the public in 1930 and it serves fried chicken,
chicken burgers, brunches, desserts and French fries. KFC has been one
of the biggest and most well-known fast food restaurant chain,
including over 18,800 locations in 118 nations and regions.
ABOUT THE PROJECTS

PROJECT A
KFC

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KFC, originally known as Kentucky Fried Chicken, is
recognised all over the world for its fried chicken. Its "finger lickin'
good" franchisees may well be spotted in over 130 countries
worldwide. The famous KFC has faces some major challenges.
BUSINESS PROBLEM

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TARGET MARKET
 People aged 4 to 45
 Geographic segmentation is the division of markets based on geographical
characteristics. KFC divides its operations across geographical regions such as
 America
 Europe
 Asia/Pacific, Middle East and Africa
 Other Countries ( like Canada, Latin America)
BUSINESS PROBLEM (cont..)

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COMPETITORS
The major competitors of KFC are:
 McDonald's
 Pizza Hut
 Dominos
 Subway
BUSINESS PROBLEM (cont..)

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MARKETING
With 18000 locations offering finger-licking
delicious fast food all over the world, KFC has
developed over the years and having strong tie-ups or
strategic partnerships with supply chain partners is
assisting them in better servicing their consumers.
BUSINESS PROBLEM (cont..)

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CLIENT REQUIREMENTS AND COMBINED SKILLS
KFC is considered as the largest food chain
across the globe and they should take care of their
operations and services provided to their customers.
KFC had faced many issues and in order to improve
their services.

PROJECT B
ZOOM

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In 2020, the firm had encounter a number of
problems when running their application. The main concern
was security, that resulted in a decline in their sales and stocks.
The organization encountered problems due to the practice of
unwanted persons stealing video conversations in order to
disrupt regular operations and data leakage.
BUSINESS PROBLEM

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TARGET MARKET
Business consumers, small and medium-sized
businesses and big enterprises They also target education
and healthcare consumers, such as telemedicine and tele
health. True freemium approach, which means it may
provide all features for free with no restrictions.
BUSINESS PROBLEM (cont..)

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COMPETITORS
The main competitors of Zoom are
 Skype
 Google Meet
 Whereby
BUSINESS PROBLEM (cont..)

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MARKETING
Now, with so many persons using the app throughout the
world, privacy issues began to emerge. Vulnerabilities in Zoom's security
were discovered as hackers attempted to steal user data and distribute it
on the "dark web." Zoom has now undertaken many rapid actions,
including the delivery of new upgrades and security fixes, to better
protect client data.
BUSINESS PROBLEM (cont..)

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CLIENT REQUIREMENTS AND COMBINED SKILLS
Zoom's stocks rose during the Pandemic because to a
rise in daily meetings in March 2020. It increased dramatically
from $70 in January to $150 in March The business's worth
will be $67 billion by June 2020.

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CONCLUSION
From the presentation, it can be concluded that consulting
firm is a company made up of industry specialists that provide
professional advice, direction and practical solutions to
organizations who are having difficulties that they cannot handle
in-house. Every business is likely to have difficulties and
consulting firms are hired to address them. In this presentation, it
includes the business problem of both the projects with the client
requirements.

You can also split your contentREFERENCE
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Boje, D. M. and Sanchez, M. eds., 2018. The emerald handbook of quantum storytelling consulting.
Bingley: Emerald Publishing Limited.
GE, M. L., GUO, Y. G. and ZHANG, L. H., 2017. The Research of Logic Thinking of Grounded Theory
and Action Learning in Management Consulting. Business Management Journal.
Gentsch, P., 2018. AI in marketing, sales and service: How marketers without a data science degree can
use AI, big data and bots. Springer.
Guenole, N., Ferrar, J. and Feinzig, S., 2017. The power of people: Learn how successful organizations
use workforce analytics to improve business performance. FT Press.

THANK YOU
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