Critical Issues in Business Management for Hmlet: Drivers of Internationalisation, Growth Strategy, and Challenges in Asian Markets

Critical Issues in
Business Management

Table of Contents
INTRODUCTION...........................................................................................................................4
Key drivers of internationalisation for Hmlet........................................................................4
International growth strategy of Hmlet..................................................................................6
Challenges that are faced by the organisation in Asian market and strategies of organisation to
cover service market...............................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCE.................................................................................................................................10

INTRODUCTION
Business management is defined as the process of organising, planning as well as
analysing business activities that are essential for running and managing business in efficient
manner. Business managers have responsibility to lead and supervise business operations and
employees to attain determined goals and objectives on time. Managers perform various
operations to enhance organisational productivity and effectiveness through implementing
different business strategies, analysing business performance and supervising employees
performance that lead business on right direction. There are various issues are faced by the
organisation is managing business such as ineffective financial management, uncertainty about
future, regulations and their compliances (Andrades, and Dimanche, 2017). In this report chosen
organisation is Hmlet which is started in the 2016 in Singapore with locations in Hong Kong,
Sydney and soon in Melbourne. It included in the operations of providing co-living space and
housing for people who relocated or living in the Australia, Singapore and Tokyo. This report
covers key drivers that plays important role in the internationalisation of Hmlet. Furthermore,
international growth strategy of Hmlet to expand business in Singapore, Hong Kong and Tokyo
are discussed. Various challenges that are faced by the organisation to expand business in Asian
Markets and strategies of Hmlet to cover services market is mentioned in this project report.
TASK
Key drivers of internationalisation for Hmlet
There are various key drivers that plays important role in expanding business operations
at international level. These motives as well as drivers of internationalisation depends on country
and industry in which organisation going to expand its operations. These drivers can be
technological advancements, cost management profitability and effectiveness of market. Some
drivers that motivated Hmlet to internationalise its operations in Singapore, Hong Kong and
various other cities are mentioned below:
Financial resources: Financial resource is the major key factors that influence
organisation to expand their operations at international level. Organisations with having high
equity capital are more successful in the markets of abroad (Baumgartner, and Rauter, 2017).
Access of long-term and reliable financial sources enables business to explore in different market