Motivational Program for Employee Innovation at Twittlebook

Running head: BUSINESS MANAGEMENT
Business management
Name of the Student
Name of the university
Author note

1
BUSINESS MANAGEMENT
Assignment 3
Introduction:
In the recent decade , for establishing reputation in the business field, the business
strategies must be innovative enough that highlight the quality of human resources (Mittal
&Dhar 2015). In the market of competition, twittlebook and face space has launched their
current update in the social media. In order to enhance the innovation and creativity as well as
assisting twittlebook to retain twittleebook, a motivational program would be planned for
employees for yielding the best performance.
The motivation for innovation:
A considerate number of motivational factors are identified at the individual level that
could assist in driving creative production. In the recent scenario, the main motivation factors
(intrinsic) for the employee of twittlebook are the providing autonomy to each employee, action-
friendly rather than bureaucrat responses, acknowledgment of individual’s knowledge and skills,
and providing a platform to flourish their talent and goal origination. As discussed by byMaet al.
(2013) empowering each employee for their innovation identified as one of the strong characters
of the leaders for driving the energies of the employee towards innovation. An author suggested
that a significant number of employees lost their creativity because of the complexity of the job
or minor errors in the job place (Mittal &Dhar 2015). Therefore, giving the opportunity for
gaining the understanding of the job, resolving the problem with the cooperation of other
employees, the practice of giving feedback is identified strong motivational factors for the
employee's place (Mittal &Dhar 2015).

2
BUSINESS MANAGEMENT
Motivation Program:
According to Ma et al. (2013), an increase in the motivation for creativity in business
field contributes to improved performance, raise moral and boost productivity. Hence, for
motivating the twittlebook employees, the first program would be the creation of a positive
environment for employees to show their innovation. It can be done through idea sharing,
collaboration, acknowledging skills of employees for creative strategies that further enhance the
process of regaining the reputation of twittlebook in social media. The second motivational
program would be giving rewards and incentives to each employee for their creativity. It can be
done by creating individual incentives or team incentives for employees in the form of money,
gift card, flexible shit timing or vacation days (Mittal &Dhar 2015). The third motivational
program would be acknowledgement of individual achievements and celebrating through star
awards or giving special credential for each employee in order to highlight their skills in front of
everyone (Mittal &Dhar 2015). The fourth motivational program would be professional
efficiency enhance through flourishing skills. It can be done by encouraging employees to pursue
additional skills for creative strategies of twittlebook.
Action plan for successful implementation:
For accomplishing successful motivational program, implementation of accurate
programs required. In the current scenario, a meeting would be arranged with all employees in a
conference room. In this meeting, higher authorities of human resources would elaborate on the
motivational program to each employee as a new scheme of twittlebook, the aim of the program
and advantage of implementing the program. After elaboration, human resources would
encourage employees to particulate in the motivational program for enhancing their innovation
(Dyer& Dyer, 2013). The weekly activities would be planned where every participant would