Building a Knowledge Base for Business Management Assessments

This article provides summaries of 14 different sources related to business management assessments. The sources cover topics such as forecasting, product design, launch strategies, and customer service. The article also provides instructions on how to build a Knowledge Base as a group and how to write individual reports based on the shared information.

Assessments Knowledge Base
Instructions on building your Knowledge Base
Please do not copy and paste anything from the Knowledge Base document to use in completing
your Assessments. The goal of building a Knowledge Base as a group is to share the responsibility of
research and exchanging ideas and understanding of key sources. However, your Individual Reports
must not contain any shared text from the Knowledge Base itself, make sure that you summarise,
process and structure the information in your own words.
Each group should assign particular articles to individual group members and circulate this
document to allow members to write short summaries of the key points. A number of academic
journal articles, newspaper articles and others are identified as a starting point but the group should
also find other credible articles, both academic journal articles and non-academic articles.
The group should also arrange meetings, ideally virtual meetings using Zoom, MSTeams or other
services, where the articles and relevance/application to the BTR Case Study can be discussed and
ideas exchanged.
The actual writing of the Assessments reports is to be individual and should not be part of any
group activity. The group work should be restricted to this Knowledge Base document only.

Article 01 Summary
Article Information Summary of key points in
article
Title: 7 steps for forecasting without historical data It states all the significant aspect
related to forecasting measures, and
how it adds value to the businesses
and its practices in order to minimize
several negative impacts. It benefits to
improve more profitability chances in
future and assist with an ability to
create strategic image of corporate (7
Steps For Forecasting Without
Historical Data. 2022).
Published by : Forbes
Web-Link:
https://www.forbes.com/sites/johnrampton/2015/11/25/7-
steps-for-forecasting-without-historical-data/
Citation:
Article Type: Forecasting
Summary written by: John Rampton
Article 02 Summary
Article Information Summary of key points in article
Title: How to forecast sales of a new product In this phase, it has covered all the fundamental
aspects aligned with the process of sales
performance of business. It summarizes about the
marketing strategy which reflects that forecasting
usually assist to gain competitive advantage as
whole whereby organization can utilize various
affordable market techniques to enhance the sales
performance (How to forecast sales of a new
product. 2022).
Published by: BDC
Web-Link (if applicable):
https://www.bdc.ca/en/articles-
tools/marketing-sales-export/sales/forecasting-
sales-of-new-products
Citation:
Article Type: Web Journal Article
Summary written by:

Article 03 Summary
Article Information Summary of key points in article
Title: 10 stages of launching a new product In this article it stated about the basic concept of
introducing new products and its advantage for
organization leading towards success. Each phase
defines specifications in depth to ease product
development process. there are some lucrative
concerns which aligns with the possibility for
organization to get over with negative impact and
formulate positive culture (10 stages of
launching a new product. 2022).
Published by: Keap
Web-Link: https://keap.com/business-success-
blog/growth/planning-strategy/ten-stages-to-a-
successful-product-launch
Citation:
Article Type: Web Journal Article
Summary written by: Laura Dolan
Article 04 Summary
Article Information Summary of key points
in article
Title: 17 steps to take before you launch a product or service In this current article it has
reflected over several
fundamental stages which is
highly considerable before
implementing product into
marketplaces. It has covered
17 phases in total which each
organization should seek
attention to before launching
their product or service (17
Steps To Take Before You
Launch A Product Or
Service. 2022).
Published by:
https://www.forbes.com/sites/forbesagencycouncil/2017/10/24/18-
steps-to-take-before-you-launch-a-product-or-service/
Web-Link:
https://www.forbes.com/sites/forbesagencycouncil/2017/10/24/18-
steps-to-take-before-you-launch-a-product-or-service/
Citation:
Article Type: Web Journal Article
Summary written by: Forbes Agency Council

Article 05 Summary
Article Information Summary of key points in article
Title: 7 product launch strategies to create Buzz
around your business
From the above blog, it indicates product
launching strategies are crucial to get higher
advantage in business. Critically thinking about
the basic concepts of introducing product is
necessary in order to make such practices
competent which impress audience (7 Product
Launch Strategies to Create Buzz Around
Your Business .2022).
Published by:
https://neilpatel.com/blog/product-launch-
strategies/
YouTube-Link:
Citation:
Article Type: video
Summary written by: Neil Patel
Article 06 Summary
Article Information Summary of key points in article
Title: Develop new product and services In this current article it has figure out
planned and development process. There
are several stages which highlights
investing in business practices effectively
promote towards better growth and
profitable measures. All key phases
highlighted lifecycle for the products as
well as services concerning to overall
business process (Develop new
products and services . 2022).
Author: Info entrepreneurs
Web-Link (if applicable):
https://www.infoentrepreneurs.org/en/guides/develop-
new-products-and-services/
Citation:
Article Type: Business Magazine Article
Summary written by: Info entrepreneurs

Article 07 Summary
Article Information Summary of key points
in article
Title: How to successfully bring new product to market It aims to drive the purpose
for executing bringing up the
new product into marketplaces
by following the suitable
strategies. Business requires
appropriate product launching
strategies and some suitable
standards must be followed.
Introducing an product usually
requires organizing method
and various efforts to be
performed in systematic way
(How to Successfully Bring
New Products to Market.
2022).
Author: Industry Week
Web-Link (if applicable):
https://www.industryweek.com/innovation/article/22025235/how-
to-successfully-bring-new-products-to-market
Citation:
Article Type: Online Article
Summary written by: Laura Patterson
Article 08 Summary
Article Information Summary of key points in article
Title: 6 Reasons business should invest in digital
marketing
It highlights six major concerns which states
significant concern for organization to implement
digital marketing into their context. It is foremost
to enhance the work ability and serves with new
way of conducting business practices. It makes
great sense of belongingness to collaborate with
customers and understanding their behavior.
Author: Greenfish marketing
Web-Link (if applicable):
https://greenfish.com.au/growth-strategies/six-
reasons-your-business-should-invest-in-digital-
marketing/
Citation:
Article Type: Academic Journal Article
Summary written by: Greenfish marketing

Article 09 Summary
Article Information Summary of key points in article
Title: Overcoming communication barriers Communication barriers are prominent through
which each organization should overcome to
access over better growth opportunities. There
are several stages in this which shows how
effectively organization can solve their chance of
mismanagement in effective communication
aspects. Forming up positive culture is efficacious
for organization to deal with challenging aspects
easily.
Published by: management study guide
Web-Link :
https://www.managementstudyguide.com/over
coming-communication-barriers.htm
Citation:
Article Type: Academic Journal Article
Summary written by: Prachi Juneja
Article 10 Summary
Article Information Summary of key points in article
Title: 3 Critical steps to successful product design
strategy
It has been covered that good product strategy
usually covers brief description of product through
getting insight about what make product
successful. To form a successful design strategy,
managers must be well known with problem and
opportunity to outline product. In this way it
would be easier to highlight over visualizing and
realizing product.
Author:
Web-Link (if applicable):
https://www.productcreationstudio.com/blog/3-
critical-steps-to-a-successful-product-design-
strategy
Citation:
Article Type: written blog
Summary written by:
Article 11 Summary
Article Information Summary of key points in article
Title: 18 ways to revive failed product or service The stages in the blog covers the process by which
organization can overcome to product failure and
introduce methods to conduct business
appropriately. Thus, suitable strategies allows
company to deal with multiple challenges and
make business process more stable to collaborate
with bunch of customers.
Author: Andre Palko
Web-Link (if applicable):
https://www.smallbusinessrainmaker.com/small
-business-marketing-blog/18-ways-to-revive-a-
failed-product-or-service
Citation:
Article Type: Journal article
Summary written by: Andre Palko

Article 12 Summary
Article Information Summary of key points in article
Title: Four reasons why product testing is
important for manufacture
It indicates testing product quality enables
manufacturers to set technical standard process for
overall product segment in terms to cater higher
quality materials which ensures customer safety.
Guidelines related to testing a product should be
specifically considered in order to align with
customer satisfaction.
Author:
Web-Link (if applicable):
https://www.applerubber.com/blog/4-reasons-
why-product-testing-is-important-for-
manufacturers/
Citation:
Article Type: Web article
Summary written by: Apple Rubber
Article 13 Summary
Article Information Summary of key points in article
Title: Customer service duties In this phase it covered aspect related to customer
service team which clearly stated that customer
service executives are highly responsible for
managing customer problematic concerns and it
should be done in adequate way to serve them with
potential solutions.
Author:
Web-Link (if applicable):
https://www.liveagent.com/academy/customer-
service-duties/
Citation:
Article Type: Academic Journal Article
Summary written by:
Article 14 Summary
Article Information Summary of key points in article
Title: The importance of data: top benefit of
collecting customer data
By collection of data from specific bunch of
people will provide better insight information
related to views on product. Collection of data
serve chance to business for getting in touch with
various assumptions and necessitate reviews from
customers. Furthermore, it assist with higher level
of personalization and comprising with customer
expectations.
Author:
Web-Link (if applicable):
https://insights.truyo.com/consumer-data
Citation:
Article Type:
Summary written by:

REFERENCES
7 Steps For Forecasting Without Historical Data. 2022. [Online]. Available
through:<https://www.forbes.com/sites/johnrampton/2015/11/25/7-steps-
for-forecasting-without-historical-data/?sh=186ab5241464>.
How to forecast sales of a new product. 2022. [Online].Available
through:<https://www.bdc.ca/en/articles-tools/marketing-sales-export/
sales/forecasting-sales-of-new-products>.
10 stages of launching a new product. 2022.[Online]. Available
through:< https://keap.com/business-success-blog/growth/planning-strategy/
ten-stages-to-a-successful-product-launch>.
17 Steps To Take Before You Launch A Product Or Service. 2022.[Online].
Available
through:<https://www.forbes.com/sites/forbesagencycouncil/2017/10/24/18-
steps-to-take-before-you-launch-a-product-or-service/>
7 Product Launch Strategies to Create Buzz Around Your Business .2022.[Online].
Available through:<https://neilpatel.com/blog/product-launch-strategies/>.
Develop new products and services . 2022.[Online]. Available
through:<https://www.infoentrepreneurs.org/en/guides/develop-new-
products-and-services/>
How to Successfully Bring New Products to Market. 2022.[Online]. Available
through:<https://www.industryweek.com/innovation/article/22025235/how-
to-successfully-bring-new-products-to-market>.