Nike Goes Golden!1 Nike Goes Golden! 13 April, 2019

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Added on 2020-12-29

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In 2013 season, the company was unable to retract NBA Superstar and a member of four-time NBA Champion team Golden State Warriors, losing none other than Stephen Curry to Under Armour. Following this, Nike has recently planned to go in collaboration with Curry to promote an extended line of Stephen Curry Shoes through their online customization portal called 'Nike by You'. Companies marketing mix approach use direct marketing where they establish strong relation through targeting young customer and encourage them to purchase their latest collection. Nike is also

Nike Goes Golden!1 Nike Goes Golden! 13 April, 2019

Added on 2020-12-29

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Table of ContentsNike Goes Golden!..........................................................................................................................1

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Nike Goes Golden!13 April, 2019With the upcoming Play-Offs, the cheers for favourite teams, be it of WesternConference or Eastern, can be seen among children, adults and the elderly all the same. The tugof war between the best of the best is about to begin and Nike thought to take it a little morehigher! The company has been known for its creative promotional strategies and customization.Nearly three-fourth of the NBA players are signed to Nike on a contractual basis. In 2013 season,the company was unable to retract NBA Superstar and a member of four-time NBA Championteam Golden State Warriors, losing none other than Stephen Curry to Under Armour. Stephen Curry has been one of the most influential players of NBA since his draftingback in 2012! His shoes sell off like wild-fire and the sales are up by 350 percent which are onlyexpected to grow more until the end of the year. Following this, Nike has recently planned to goin collaboration with Curry to promote an extended line of Stephen Curry Shoes through theironline customization portal called 'Nike by You'. For this purpose, the company aims to targetNBA fans in their promotional strategies. Company use the direct marketing method for the promotion where they use for targetingvarious market. Nike approach and promote their sports collection in the colleges anduniversities. Companies marketing mix approach use direct marketing where they establishstrong relation through targeting young customer and encourage them to purchase their latest1

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