Business Management Of Atlantic Superstore docx.

Running head: BUSINESS MANAGEMENT OF ATLANTIC SUPERSTORE
Business Management of Atlantic Superstore
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BUSINESS MANAGEMENT OF ATLANTIC SUPERSTORE1
Table of Contents
Introduction................................................................................................................................3
Consumer base...........................................................................................................................3
Mission.......................................................................................................................................4
Vision.........................................................................................................................................5
Corporate level strategies...........................................................................................................5
Business level strategy...............................................................................................................6
S.W.O.T Analysis......................................................................................................................7
Strengths.................................................................................................................................7
Weakness................................................................................................................................8
Opportunities..........................................................................................................................8
Threats....................................................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

BUSINESS MANAGEMENT OF ATLANTIC SUPERSTORE2
Introduction
Business management refers to the management of co-ordination along with the
organization of the business activities. It helps in production of the materials and the services
which involves the aspects of the innovation and the marketing. It undertakes the adoption of
the strategic business decisions that helps in meeting the objectives of a company. It talks
about the controlling of the activities of a company that aids in the measurement of the
performance of a business. It helps in putting into effect the continuous process of the
improvement within the framework of a company. It aids in the development of the tactical
techniques that helps in the implementation of the plans of a business. It helps in pursuing the
business standard which has been set forth in the policies of a company. Atlantic superstore
refers to the supermarket chain of Canada that is instrumental in operating 54 stores in the
country (Atlanticsuperstore.ca., 2020). The company operates within the framework of the
retail industry and the products that are offered by the company are bakery, clothing, beer,
dairy, frozen foods, meat, poultry and snacks. The company is owned by the George Weston
Limited and it operates under Atlantic Wholesalers division of the Loblaws. This report
discusses about the customer base of the organization and the mission of Atlantic Superstore.
This report elaborates on the corporate level along with the business level strategies that are
taken recourse to by the company. This report elucidates on the strengths, weakness,
opportunities along with the threats of the company.
Consumer base
The stores of Atlantic Superstore are in various locations like Nova Scotia, Prince
Edward Island along with the New Brunswick that have helped the organization in attesting
to the needs of a large consumer base. The company targets the lower income customers as it
offers the branded products at the discounted prices. The company is also popular among the

BUSINESS MANAGEMENT OF ATLANTIC SUPERSTORE3
middle class section of the population of Canada owing to low price and the high quality
products. The company provides the high quality of the customer service that have helped in
broadening the customer base of the organization. The company have a wide variety of the
goods that is inclusive of grocery, housewares, clothing along with the electronics that helps
in satisfying the diverse needs of the people. The products are offered to the people at the
minimal prices that attracts the middle class people towards the various kinds of the product
ranges of the company (Botha et al., 2016). The company appeals to the health conscious
customers as the bakery, snacks and the dairy products of the company are of the good
quality that helps in retaining the health of the people.
Mission
The mission of Atlantic Superstore is to provide the people with the right products
that can help the people in leading a better life. The ideal of the company is to use the price as
the selling point that can attract the target customers. The company with the help of
personalized nutrition counselling helps in looking after the health of the people. The
company with the help of the supportive nutrition counselling helps the people in working
towards the nutrition along with the health goals. The mission of the company is to provide
the comfortable home and the living for the people with the help of its appliances, bedding,
bath along with the cleaning products. Atlantic Superstore is the high performing company
that lays stress on the aspect of the results along with the work ethic. There exists a strong
culture among the employees of company which has been instilled within the new workers of
the company (Parris et al., 2016). The core value of the company is to act with the
responsibility so that it can pave the path for the creation of a better world. The company
offers great quality at best pricing along with the honest product offers that meets that helps
in taking care of the efficient business process of the company.