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Business Management Assignment - Unilever

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Added on  2021-04-24

Business Management Assignment - Unilever

   Added on 2021-04-24

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Running head: BUSINESS MANAGEMENT OF UNILEVERBusiness Management of UnileverName of the studentName of the UniversityAuthor note
Business Management Assignment - Unilever_1
1BUSINESS MANAGEMENT OF UNILEVERExecutive SummaryThe primary aim of this report is to discuss about the corporation called Unilever and itsbusiness unit “Food and Drink”. It discusses about the strategic business unit and the productlines of Unilever. It also states about the revenue that it gathers from that of the strategicbusiness unit and analyses the external environment of Unilever. It also expounds on thesource of sustainable competitive advantage of Unilever and the strategic direction that canhelp it to stay relevant in the present competitive market.
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2BUSINESS MANAGEMENT OF UNILEVERTable of Contents1. Introduction............................................................................................................................32. Corporation Identification......................................................................................................33. Business Unit Research..........................................................................................................44. Business Unit Revenue..........................................................................................................53. External Environment Analysis.............................................................................................66. Source of Sustainable Competitive Advantage......................................................................77. Strategic Direction.................................................................................................................88. Conclusion:............................................................................................................................9References:...............................................................................................................................10
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3BUSINESS MANAGEMENT OF UNILEVER1. IntroductionThe activities which are associated with that of the running of a company can betermed as business management. It includes the activities like that of controlling, monitoringand organizing. Co-ordination of the different activities in a business that can help inachieving defined objectives is the primary aim of business management of an organization.Unilever is a transnational company dealing with consumer goods that is headquartered inUnited Kingdom. The products of the corporation include that of food, beverages along withpersonal care products. Unilever is the largest company that deals with consumer goods in theworld on the basis of the revenue of the year 2012. This report throws light on the productand service portfolios of Unilever and the largest amount of revenue that is received by thecorporation in relation to the sector of “Food and Drink”. It also elaborates on the externalenvironment and the sources that provide sustainable competitive advantage for thecorporation.2. Corporation Identificationa) Unilever is a very old multinational company and the products of Unilever can be gotin nearly 190 countries. It is the owner of 400 brands and the turnover of the comoany in theyear 2016 was around 50 billion euros. The thirteen brands of Unilever that has sales morethan one billion euros include that of Axe, Surf, Dove, Sun Silk, Flora, Rexona, HeartbrandIce cream, Rama, Hellmann, Knorr, Lux and Lipton (Unilever.com 2018). The four maindivisions of Unilever are that of Foods, Refreshment, Home care and that of Personal Care.Unilever was created in the year 1930 after the merging of Margarine Unie and that of Britishsoapmaker Lever Brothers. The corporate acquisitions of Unilever include that of Lipton,
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