Business & Management (Pass Criteria) - Desklib

This report discusses the product design and development process of Aston Martin, along with the main business decisions, digital transformation, data management systems, and business intelligence tools. It also highlights the opportunities for intelligent tools and systems for the business process.

Business &
Management

Table of Contents

Introduction......................................................................................................................................1
Task 1: The Company and Business Processes...............................................................................2
Business Process Map / Flow Chart.......................................................................................2
Illustrate the selected business process in a process map/flow chart.................................2
Identify its main activities and the sequence of them........................................................3
Main/Key Business Decisions................................................................................................3
Identify the main decisions being made in this process....................................................3
Discuss the required inputs and outputs of each decision.................................................4
Business Digital Transformation............................................................................................4
Discuss how the selected process can be digitised............................................................4
How may benefit from digital transformation...................................................................5
Task 2: Data Management Systems.................................................................................................5
Information/Data Management Systems................................................................................5
How information/data management systems helps business process................................5
Explain the main purposes and functions of them.............................................................5
Database Management Systems.............................................................................................6
What databases are needed to be attached to the information systems.............................6
Explain what data are required to be stored by them.........................................................6
Big Data for Business.............................................................................................................6
What big data may mean for business process..................................................................6
What big data may mean for information systems............................................................7
Application of big data analytics tools for selected business process...............................7
Task 3: Business Intelligent (BI) Tools............................................................................................7
Opportunities for Intelligent Tools and Systems....................................................................7
Opportunities for intelligent tools and systems for business process................................7
Expectations from an intelligent tool to do for business process......................................8
Business Intelligent (BI) Support...........................................................................................8
How the suggested intelligent tool(s) can support the business........................................8
Intelligent tool competitiveness.........................................................................................8
Intelligent tool consumers..................................................................................................9
Reflect on the BI tools............................................................................................................9

Implications of the intelligent tool(s) to a wider areas of the business.............................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

Introduction
Business and Management is defined as one of the most popular fields of study which
provides the knowledge of running a successful business. There are various processes of business
management through which the entire organization runs in a successful manner. for example the
project management and business administration along with the finance and marketing which is
also followed by the human resource management and technical department and also the
production domain as well (TRAUTMANN, 2019). The organization chosen for the current
report is Aston Martin which is one of the leading international car manufacturer companies
headquartered in the United Kingdom and established in 1913. It deals with the manufacturing of
luxury sports cars and Grand tourers. It has the revenue of 61.1 8 crores in 2020 and has the
parent organization Aston Martin lagonda group limited. The business process selected for the
current project report is the product design and development in Aston Martin. The following
discussion is based on the concept of business process and its mapping with the help of
flowchart. The current report also provides the insight of main and key business decisions related
to the selected process. Business digital transformation is also highlighted in the current report
along with the information and data management systems. The report also views the
opportunities for intelligent tools and systems along with the business intelligence support with
proper conclusion.
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Task 1: The Company and Business Processes
Business Process Map / Flow Chart
Illustrate the selected business process in a process map/flow chart
The selected business process in Aston Martin is the product design and development. It is
defined as a creation of the new product which is to be sold by the company to its customers. It is
considered as the broad range and effective generation along with the development of new ideas
through a particular process in order to generate the new product. It is basically the entire process
of bringing up a new product in the marketplace or it can be the renewing of an existing product
in the existing market place. The above flowchart represents and illustrates the product design
and development business process which contains various actions which are performed by the
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company. The company first analyzes the current market in order to identify the potential new
markets by conducting the brainstorming process among the various stakeholders of the
company. This helps the company in generating new and innovative ideas for the designing of
the product and its development as well. Evaluate the market in order to study the feasibility of
the new product in terms of the production and profitability areas. If it's approved then the
designing and the development process starts which also includes the test production in the
market. After completing all such areas the company proposed the advertising campaign and
finally launched its product on its launch day.
Identify its main activities and the sequence of them
The major activities which were performed by the Aston Martin while designing and
development of its product such that they follow the sequential and systematic way of activities.
First activity performed is the concept designing and then the user experience designing. Then
they also perform the architecture designing along with the detailed product designing which
includes the mechanical and electrical or the software design as well. Designing of the
calculations and product integration along with the prototyping and testing are all the activities
performed by the company. Then find the product verification and validation performed by the
company. The basic activities before designing and developing of a product are the generation of
the ideas and the screening of it along with the feasibility study and preliminary design and
development which is also followed by the testing process types and market sensing and also the
testing target markets are the actions which are performed by the company and then finally the
final design (Ventura, 2021).
Main/Key Business Decisions
Identify the main decisions being made in this process
The main decisions made in the product design and development by Aston Martin is
based on the three important aspects. First is the ability of an individual to manage the decision
making by itself as per the task assigned to the team. Second is the proper organization of the
entire decisions and activities aligned with each other. Third is the ability to use the different
making tools and the process of decision making in a strategic and systematic way. According to
the flowchart represented above, decisions are highly required to be made at a stage of feasibility
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study and its profitability areas. Another stage which highly requires the decision is the starting
of the development of the product because it highly needs approval and until and unless it is not
approved the stages cannot be continued. Creating the advertising campaign also requires the
decision-making so that the launching of the product can be done in a potential manner (Kendall,
2020).
Discuss the required inputs and outputs of each decision
The required inputs of the decision made by Aston Martin involve the different materials and
services along with the information flow which must be the result of the processed activities.
Resources are also required for example the human resources and technical equipment which
perform the process activities. Output received to the company in the form of a new product and
services which is created with the help of the process. Therefore output received in terms of
quality to the Aston Martin is such that the product must be reliable and attractive along with the
specifications made. In terms of flexibility, it is important for the product to be flexible in terms
of delivery flexibility and volume flexibility. It must be the major output and in terms of cost,
cost must be more of materials and services and less off staff cost and Technology and facilities
cost.
Business Digital Transformation
Discuss how the selected process can be digitised
The selected process is the product design and development in Aston Martin which must be
digitized without any manual designing and production. The entire process can be digitized by
using the internet and designing the product with the help of different information systems and
software available online on the internet. Aston Martin uses the autocad software for the
automated and attractive design of the cars and also the automated process of production of the
cars as well. This helps in reducing the human cost and manual production cost. The product can
also be launched over the internet with online marketing which includes the social media
marketing and search engine optimization for better marketing campaigns by the company (Liu,
Zhu and Ye, 2020).
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How may benefit from digital transformation
Digital transformation which is adopted by Aston Martin in its product design and development
process are such that it has used the decision support systems for the effective and strategic
decision making and has also used the autocad software product design and development in an
online Manner. Benefits are such that it improves the efficiency and speed of the decision-
making process along with the support in competitiveness and also facilitates interpersonal
communication which also encourages learning. Aston Martin has benefited due to the digital
transformation in its product design and development by receiving the easy layout and viewing
of its product along with the accurate drawing of its car design which also helps in making the
changes easily by reducing the error. It helps in identifying the design problems and calculating
the material quantities for production along with the storage and transferring of the data safely
while saving the time and money (Patel and Griffiths, 2020).
Task 2: Data Management Systems
Information/Data Management Systems
How information/data management systems helps business process
There are basically two information systems which are used by Aston Martin in its product
design and development. Computer aided design is one of the information systems which is used
in order to design documents for technical processes and also it is automated in nature. It helps in
designing and drafting along with the architecting and engineering the production of the car.
Another information system used by the company is the enterprise resource planning which
helps in the management and integration of the feasibility study of the product which is to be
designed and produced. It includes the management of an answers and supply chain along with
operations and reporting manufacturing and also the human resource activities (Charter, 2018).
Explain the main purposes and functions of them
Purpose and function of computer aided design information system such that it helps in the
geometric modeling and engineering analysis along with the design review and evaluation.
Purpose and function of the enterprise resource planning are such that it usually helps in the
accounting management and human resource management along with the customer relationship
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management in context with the alignment of goals and objectives of a product designing and
development. Cloud computing is also used by the company for big data management in order to
be secure and safe from any cyber crime or any leakage of data (Fazendeiro, 2020).
Database Management Systems
What databases are needed to be attached to the information systems
There are different types of databases which are required to be attached to the information
system of computer aided design and Enterprise resource planning. For example product records
are one of the data bases because it helps in the decision making process of the future designing
of the product. This is because existing product records help in the detailing of a current product
design. Another database required is the entire production plan along with its feasibility study so
that the budget and time frames can be taken into consideration while using the information
system. Consumer information is also required so that the product designing and development
can be done as per the needs and requirements of the customers in the marketplace.
Explain what data are required to be stored by them
There are different types of data which are highly required to be stored in the information
systems used by the Aston Martin. For example, product information must be stored along with
its detailing and specification. Storage of plan of the production should also be done which must
contain the budget and time frames. Information of the customers must also be stored which
must include the demand and supply according to the current trends in the marketplace (Collins,
2020).
Big Data for Business
What big data may mean for business process
Big Data analytics used by Aston Martin which is helpful for the business is the usage of the
combination of cloud computing and r programming. This is because cloud computing helps in
the storing of big data online so that the safety and security can be maintained. Product design
and development has the big data which specifies the details of the product and the entire
development procedure. Some of the information is confidential and some are highly required to
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be private. That is why cloud computing and r programming is used for better Data analytics
within the organization (Essamri, McKechnie and Winklhofer, 2019).
What big data may mean for information systems
Big data is managed in the information systems of product design and development with the help
of cloud computing and r programming. It is a language which helps in design in statistical
analysis and scientific computing along with the data visualization. it creates the statistical
engine which helps in better précising the view of relevant and accurate collection of data. These
are the data which are stored in the cloud computing for better analysis and decision making
process which ultimately helps in the effective product designing and developing.
Application of big data analytics tools for selected business process
Cloud computing allows the r programming languages for better market research and Data
analytics. It is considered as one of the big Data analytics a tool which is used by the company. It
has applications such that it provides an effective data handling and storage facility. Moreover, it
supports integrated tools for data analysis which permits the statistical engines and also the faster
update and accurate analytics. It also assists the company in plotting the graphics and also helps
in preparing for publication (Giacomin and Yi, 2020).
Task 3: Business Intelligent (BI) Tools
Opportunities for Intelligent Tools and Systems
Opportunities for intelligent tools and systems for business process
Product designing and development is the selected business process in Aston Martin which is
important for the company to use the intelligent tools and systems in order to maintain the
business process. The most appropriate business intelligence tool used by the company in its
product designing and development business process can be the SAP software. Its full form is the
systems, applications and products in data processing. It is a business intelligence software
which supports comprehensive reporting and interactive data visualization along with an analysis
of the information. This is a platform which heavily targets the customer experience and digital
supply chain. This is a platform which provides the self service and role based dashboards that
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supports in enabling users to build their own applications and dashboards. It is one of the robust
software aids in information technology and management (Johnson, 2021).
Expectations from an intelligent tool to do for business process
Expectations from the SAP software for product designing and development in Aston Martin can
be the big data management and its presentation. SAP is highly known for its data analysis and
its attractive presentation. Product designing and development requires a market research and
feasibility study which can be done in the SAP software. Therefore it is highly expected that the
software must report the different applications which allow users to discover the data and
perform the analysis in order to derive insides for the creation of reports and visualization of the
insights (Luck, 2018).
Business Intelligent (BI) Support
How the suggested intelligent tool(s) can support the business
SAP Business intelligence tool is suggested to Aston Martin for its product designing and
development data analysis. It can support the business in advancing data management with the
help of cost efficient procedures. It helps in avoiding the duplication and making sure that the
transparency should be maintained. Moreover it also supports in revamping the performance
efficiency along with the integration of other value chain participants as well. It also supports
the excessive mobility with the highly customization feature. it provides the benefit of absolute
analysis and forecasting with reliable customer service and the security assurance to the data
stored in the software (Delaney and Liu, 2021).
Intelligent tool competitiveness
SAP Business intelligence tool used by Aston Martin provides the competitive advantage to the
company. This is because it is a tool which is strongly developed for the higher level of Data
analytics and decision making for better visualization of the information. It produces reports
which cannot be done on a manual basis. It provides accuracy which helps the company in
winning the competition by studying the market and conducting the market research. Due to the
data on the market research, Aston Martin can be able to design and develop their products as per
the needs and requirements of the customers so that we can target the audiences. This is how tap
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provides the competitiveness to the company in its business process of product design and
development (Karwowski, Soares and Stanton, 2020).
Intelligent tool consumers
SAP Business intelligence tool is also helpful for the customer experience that is given by the
Aston Martin. This is because the software helps in gaining the knowledge and information
about the current trends that the customer is demanding in the current era. The software helps in
analyzing all such information and producing the report with the feasibility study of profits and
losses. After processing all such information it helps in visualizing the report in a strategic and
systematic manner with all the statistical data and types. This helps the company in giving the
best customer experience to the target customers (Holbrook, 2018).
Reflect on the BI tools
Implications of the intelligent tool(s) to a wider areas of the business
Implications of the SAP intelligence tool to the Aston Martin in context of security and new
innovative ideas are such that SAP has the tight security and has a feature of maintaining the
privacy and confidentiality of the information without any breaching and losses. If the company
found the data loss then it can easily recover with the help of the security area of the software.
Moreover this is the software which provides the organization the new innovative ideas for the
creation of product designing and development. The reason being is that the software helps in
providing the data to the company which supports the company in conducting the brainstorming
process among various stakeholders of the firm. then all the stakeholders visualize all the
information reported by the software and then produce their own new and innovative ideas and
then collaborate all the ideas for better designing of the product and development of it (Ulrich,
2020).
Conclusion
It is concluded that Business and Management is an important concept to learn and study
so that its applications can be applied in real world organizations. This is because managing the
business in a successful man helps in growth and development of the organization with good
expansion in the marketplace. Therefore it is important to focus on the different business
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processes and its activities along with its data management and technical domain as well for
better advancement and improvement in the business processes. Hence it is important to analyze
the entire organization and the business processes it carries. it is essential to examine the entire
database management systems of the organization. It is necessary to determine the business
intelligence tools used in the organization in context of the business processes. thereby this
report covers all such areas in order to better understand the conception of Business and
Management.
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References
Books and Journals
Charter, M. ed., 2018. Designing for the circular economy. Routledge.
Collins, B., 2020. Aston Martin: Made in Britain. Hachette UK.
Delaney, E. and Liu, W., 2021, August. Sustainability and Design Education: The Current Status
of Product Design Higher Education in the UK. In International Design Engineering
Technical Conferences and Computers and Information in Engineering Conference (Vol.
85406, p. V004T04A008). American Society of Mechanical Engineers.
Essamri, A., McKechnie, S. and Winklhofer, H., 2019. Co-creating corporate brand identity with
online brand communities: A managerial perspective. Journal of Business Research, 96,
pp.366-375.
Fazendeiro, E.A., 2020. Equity Research-Aston Martin Lagonda (Doctoral dissertation,
Universidade de Lisboa (Portugal)).
Giacomin, J. and Yi, Y., 2020. Engineering emotional product identities in high-luxury vehicles.
Holbrook, M.B., 2018. Essay on the origins, development and future of the consumption
experience as a concept in marketing and consumer research. Qualitative Market
Research: An International Journal.
Johnson, S., 2021. Classic Cars: Keep motoring heritage alive [Automotive-Design and
production]. Engineering & Technology, 16(9), pp.42-47.
Karwowski, W., Soares, M. and Stanton, N.A. eds., 2020. Handbook of Human Factors and
Ergonomics in Consumer Product Design, 2 Volume Set. CRC Press.
Kendall, K., 2020. Advanced Composites at Aston Martin Lagonda. In Design, Manufacturing &
Application of Composites (pp. 27-34). CRC Press.
Liu, W., Zhu, Z. and Ye, S., 2020. A decision-making methodology integrated in product design
for additive manufacturing process selection. Rapid Prototyping Journal.
Luck, R., 2018. Inclusive design and making in practice: Bringing bodily experience into closer
contact with making. Design Studies, 54, pp.96-119.
Patel, A. and Griffiths, W., 2020. # MDXPD Product Design 2020.
TRAUTMANN, L., 2019. PRINCIPLES OF NATURE IN PRODUCT DESIGN.
Ulrich, L., 2020. Top 10 tech cars: The scramble for electric dominance has begun. IEEE
Spectrum, 57(4), pp.30-39.
Ventura, C.A.B., 2021. Aston Martin Lagonda case study (Doctoral dissertation).
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