Business Management - PDF

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Added on 2020-11-23

Business Management - PDF

Added on 2020-11-23

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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Overview of external primary influences to which an organisation......................................1TASK 2............................................................................................................................................32. Critically evaluate the effectiveness of the organization response.....................................63.Demonstrate some areas for improvement in the response of ............................................8the organization......................................................................................................................8CONCLUSION..............................................................................................................................10REFRENCES.................................................................................................................................11

INTRODUCTIONBusiness management is a operation in which organization fulfill their desired goal andobjective to manage or influence the allocation of resources. The management will program,coordinate and promote all action in an organisation. This report make an impact on airlines I.e.British airways. It is one of a world's leading global airlines and largest international carrier inU.K and have 16 airports in total. It had a fleet of more than 280 aircraft and is a privatecompany that is owned by shareholders who have limited liability.This report basically make ansummary of some primary role in an organisation is dependent and explain value of eachexternal influence to structure. (Kasemsap, 2015).The British airways require particular themefor e.g. Marketing communication mix to analyse its relevance and how an organizationinfluence policies and decision making. Organisation need to evaluate the effectiveness anddemonstrate to improve some areas in response of organization that had been mentioned in thisreport. TASK 1Overview of external primary influences to which an organisationBritish airways is a flag carrier in U.K and the largest airline by fleet size establish in1994. British airways make an involvement on the analysis of the external factors on airline –PESTEL analysis. It is a tool that is used by marketers in a particular organization to make anexternal impact on them(Tayur and et.al 2012).Political factors: These factors make an impact which determine the governmentinfluence on firm includes tax policies, trade tariffs and fiscal policies. In this British airwayswill make government rules which levy on fiscal year affect the business environment.It is amajor instruments which have 400 destinations who fly international airlines. Governmentalorder and perception play an important part in an organisation that had tremendous affect onBritish airways. All activities of craft unions play an important part in organisation. Britishairways have an online ordering systems in which people can book their tickets on e-tickets andit is responsible for growing importance of internet in travel and tourism sector.(Kasemsap,2015). Economic factors: This element influence the performance of economy which havelong term effects that make an direct impact on economy. The government are making healthy

and safety environments which make positive and negative impact to an economy. The peoplegot fear when they fly from aeroplane and therefore demand will be low when people will notprefer to travel from airways. This can utilise all firms related to economy who made long termand short term effects to utilise all wants of people in society. Social factors:These factors make an scrutinize effect on economy in which people candetermine cultural trends, make demographic system and analyse the population. People who arebusiness travellers or individual passengers always want trusted airlines to travel which made avalue of money to an economy and give high quality standards to an economy and providevarious services to people. In this travellers use the internet services to look for an suitableairline to go for trip (Hutt and Speh,2012).Technological factors: This element make new innovations that affect the operationsfavourably and unfavourably. This refers to make new automation, provide research anddevelopment and made new technology awareness which market possesses. British airwaysinvests lot of money on technology which will used online internet services that help Britishairways to reduce cost and become more competitive. They want that their staff to do other jobsnot to do ticket jobs. British airways make all problems so easy in which passengers do not standin queue, they are using self service check In which would help to make process and offerswireless LAN system for customers. Legal factors: This cause may have an impact on both outside and inside factors whichaffect the business environment in certain country which made certain policies in an country.British airways make certain laws which affect the business environment that affect manypolicies in country. It has make an impact on terrorist attacks that had implemented on terroristsattack and made newcertificate regulations in Europe and in U.S which make a lead impact ontravelling process. (Becker and Rosemann, 2013).Environmental factors:These element will influence the surrounding of environmentwhich make an PESTEL analysis which is important for uncertain commercial enterprise forexample tourism and agriculture. British airways has made different climate change whichinfluence on determinants on demand and supply of resources. Airlines have to come across in awidespread range of national, international and local environmental regulations. TASK 2Theme - Marketing Communications Mix

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