Quantitative and Qualitative Approaches in Business Management

This document discusses the use of quantitative and qualitative approaches in business management research. It includes an analysis of selected journals in the field of strategic management, human resources management, and hospitality and tourism research. The document explores the methodologies, main findings, and recommendations from these journals, highlighting the importance of strategic management and entrepreneurship in the hospitality and tourism industry.

Business Management Project assessment

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Table of Contents
Task 1...............................................................................................................................................2
Quantitative approach......................................................................................................................2
Introduction..................................................................................................................................2
Methodology................................................................................................................................3
Main findings and recommendation............................................................................................4
Task 2...............................................................................................................................................6
Qualitative approach........................................................................................................................6
Introduction..................................................................................................................................6
Methodology................................................................................................................................7
Main findings and recommendation............................................................................................8
Task 3.............................................................................................................................................10
Literature review............................................................................................................................10
References......................................................................................................................................13
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Task 1
Quantitative approach
Introduction
Bettis, R., Gambardella, A., Helfat, C. and Mitchell, W., 2014. Quantitative empirical
analysis in strategic management. Strategic Management Journal, 35(7), pp.949-953.
The selected journal is based on strategic management that aimed to seek to cheer rigor of
thinking, including analysis for developing empirical research. The primary objective of this
quantitative research journal includes evaluation facts, useful statistical data as comparison of
means, medians, parametric and non-parametric statistics. In the event of hypothesis testing, the
researchers believed that statistical significance could not be conclusive evidence of the proposed
hypothesis. As per background information, the researcher applied different empirical
approaches to construct a quantitative research project.
Fernandez‐Alles, M. and Ramos‐Rodríguez, A., 2009. Intellectual structure of human
resources management research: A bibliometric analysis of the journal Human Resource
Management, 1985–2005. Journal of the American Society for Information Science and
Technology, 60(1), pp.161-175.
The selected journal aims to evaluate a precise element to HRM learning on competitive
advantage. The primary objective of this quantitative journal includes bibliometric studies,
statistical and mathematical analysis. The researchers used the bibliometric hypothesis to refer to
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a reliable indication of original sources. Lastly, the background information includes traditional
dogmas. In this manner, the researcher has evaluated the significance of bibliometric technique
for explaining the role and responsibilities of human resource officers within an organization.
Methodology
“Quantitative empirical analysis in strategic management” is a research paper that critically
applied positivism philosophy to accumulate quantitative information. In this manner, the
empirical approach has been adopted by the researchers. Aside from that, the researchers have
adopted quantitative research strategy for developing this research paper. Descriptive research
design has been utilized in this research project to define the importance of strategic
management.
On the other hand, the primary data collection method is being applied by the researchers,
including archival, survey, and experimental data along with right-hand side variables. The
researcher had to visit different geographical locations to collect primary information.
Supplemented additional data is also used in this research paper. Moreover, regression analysis is
being used in this research paper as data analysis techniques. The instrument used in research
that did not influence reliant variable frankly only throughout the endogenous erratic. The
research tool is exogenous that includes a rational connection along by the endogenous
capricious.
“Intellectual structure of human resources management research: A bibliometric analysis
of the journal Human Resource Management” is an important research paper that applied
realism research philosophy for evaluating bibliometric analysis regarding human resource
management. On the other hand, the bibliometric research approach is adopted by the researcher
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to develop this research paper. As early mentioned, the quantitative research strategy has been
used by the researchers for completing this research project. However, the selected journal
included an explanatory research design by analyzing a bibliometric approach regarding human
resource management. The primary data was collected by the researcher while developing this
research paper. An innovative data analysis technique has been used by the researcher in this
research paper, for example, the intellectual structure of HRM discipline.
Main findings and recommendation
To produce a statistical hypothesis, the researcher was adapting protocols, for example, ‘p-
hacking' in the “Quantitative empirical analysis in a strategic management journal.” The
findings of this journal critically reflected proper usage of hypothesis testing those consequence
inappropriate and inflated p-values in terms of the contrived hypothesis. In this regards, the
researcher had applied different valid approaches toward quantitative empirical research. Besides
that, research questions and methods had driven the entire research, which is better than research
driven by research methods. In this manner, the researcher has evaluated this position of methods
to manage for prejudice outstanding to a nonrandom example, normally by two-stage inference.
Also, not like in average involved erratic regressions, a sample collection model that occupies a
non-linear rectification aspect within the following point (normally the opposite Mills ratio) can
touch still in the nonattendance of enough or precise recognition.
On the other hand, “Intellectual structure of human resources management research: A
bibliometric analysis of the journal Human Resource Management” includes few limitations
regarding bibliometric techniques where the researcher could not distinguish criticize the
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document cited. The scientific community could not expose the sued citation in this study as long
as likely to be cited. The researcher also had evaluated the drawbacks of co-citation and analysis
that cause inevitable subjective maps on the research findings. In conclusion, the critical theme
by which investigate all regulation that was paying attention are HRM and its donation to the
presentation and particularly the competitive advantages of different business sector within the
administration of HR at the intercontinental scale. In this way, empirical confirmation gave by a
range of exploration of Japanese case that intended to provide American business instance of
how they get achievement attained by successful HRM.
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Task 2
Qualitative approach
Introduction
Svensson, G., Svaeri, S. and Einarsen, K., 2009. ‘Empirical characteristics’ of scholarly
journals in hospitality and tourism research: An assessment. International Journal of
Hospitality Management, 28(3), pp.479-483.
The selected qualitative journal aimed to evaluate empirical individuality of intellectual journals
in hospitality researches by analyzing different academic journals. The primary objective of this
qualitative research project is that examination of editorial in print last six most usually cited
hospitality journals, for example, Annals of Tourism Research. The hypothesis of this journal is
inspired by different 2,834 research articles that created a mark on the research findings.
Li, L., 2008. A review of entrepreneurship research published in the hospitality and
tourism management journals. Tourism Management, 29(5), pp.1013-1022.
The selected journal aims to examine entrepreneurship articles that had been in print in seven
foremost tourism and hospitality administration journals as of 1986 to 2006. The research
objectives of this research journal supported these positions, including arguments and suggested
that entrepreneurship is a field that looks for a different hypothesis of entrepreneurship carry on.
The hypothesis of this research paper indicated that theory expansion for the entrepreneurship is
not glowing symbolizing in usual administration papers devoid of crucial acquaintance that relics
leaky to further controls.
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Methodology
“Empirical characteristics’ of scholarly journals in hospitality and tourism research” is the
selected qualitative research journal where the researcher had applied positivism research
philosophy during the data collection process. Apart from that, the researcher had evaluated both
strengths and weakness approach of the publications, efficiency of the authors and the
universities. As early mentioned, the researcher had applied qualitative research strategy to
evaluate an active research project. Besides that, the researcher had applied the explanatory
research design to analyze existing journals based on tourism and hospitality management.
Thematic secondary data collection has been applied by the authors to criticize the quotes and
feedbacks of the famous authors. Apart from that, the data analysis techniques that applied by the
researcher are surveys, citation analysis, and content analysis. Three leading travel and tourism
journals as TM, JTR and ATR from 2000 to 2009 were analyzed in the data analysis segment
excluding editor’s comments, commentaries, simple tendency information, and manuscript
reviews.
On the other hand, “A review of entrepreneurship research published in the hospitality and
tourism management journals” is another selected qualitative journal that includes a survey
process of published entrepreneurship research on tourism and hospitality management. In this
way, positivism research philosophy is being applied by the researcher for developing this
qualitative research project. On the other hand, secondary data collection method had been
applied by the researcher to complete this research paper. This qualitative research paper
included both statistical and qualitative data analysis technique in terms of hospitality and
tourism management.
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Main findings and recommendation
This journal had observed the research donations of different tourism and hospitality biographer,
colleges, and nations throughout the first era of the new millennium. The journal accepted
incomplete and prejudiced fractional attain techniques to supplementary precisely examine the
investigate charity of novelist, institutions, and nations to keep away from increase or collapse
the research information. All consequences of this journal should thus be supplementary point
than preceding researches that used occurrence marks. In addition, this research shared the
partial and prejudiced fractional marks beginning research editorials in two contexts.
Consequently, this journal provided a comprehensive depiction of tourism research donations
individually as well as cooperatively. This study examined the research contributions of tourism
and hospitality novelists, countries and universities throughout the first era of the original
millennium.
Empirical characteristics of scholarly journals in hospitality and tourism research” is a
remarkable research paper that examined research inputs of tourism and hospitality novelist,
countries and universities of the new millennium. The researcher has adopted weighted and
fractional scoring methods for getting more accurate results to avoid deflating or inflating
research numbers. The finding of this research paper is more accurate than previous scores by
providing a detailed image of both tourism and hospitality research contributions. This research
paper also defined green and environmental issues in terms of the tourism and hospitality sector.
On the other hand, “A review of entrepreneurship research published in the hospitality and
tourism management journals” includes critical findings that expressed entrepreneurship study
beneath studied in the sector within tourism and hospitality administration. Researchers of the
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tourism and hospitality segment require research partnership by means of researcher in diverse
control to chart a path of learning and to expand an imaginary outline precise to the private
enterprise area.
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Task 3
Literature review
Li, L., 2008. A review of entrepreneurship research published in the hospitality and
tourism management journals. Tourism Management, 29(5), pp.1013-1022.
From this mentioned article, a development of entrepreneurship theory has been conducted by
the researchers. Hence, the qualitative analysis of data has helped researchers to conduct this
research thoroughly. Therefore, arguments and suggestions have been implemented by
researchers to justify the research objectives adequately. Furthermore, it can be said that
entrepreneurship is significant in managing hospitality and tourism sectors simultaneously.
Svensson, G., Svaeri, S. and Einarsen, K., 2009. ‘Empirical characteristics’ of scholarly
journals in hospitality and tourism research: An assessment. International Journal of
Hospitality Management, 28(3), pp.479-483.
According to Svensson et al. (2009), this research journal includes background data of 2,834
study editorials from 2000 to 2009 exposed the 50 the majority creative novelists and institutions
across 20 nations of novelists and establishments in the segment of tourism and hospitality. The
researcher also had evaluated the core topic substance in print to disclose the central regions of
entrepreneurship study in significant tourism and hospitality management magazines. Apart from
that, empirical learning was confidential incorporated a quantity of class of data or information
analysis in the qualitative research paper. Svensson et al. (2009) also had evaluated the
connection among entrepreneurial behaviour and policy in little tourism association by adopting
a qualitative research strategy. Descriptive research design is one of the ideal technique by which
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the researcher can develop successful qualitative research. One of the primary hypotheses of this
journal is "the amount of entrepreneurship research articles in print in chief hospitality and
tourism journals will enlarge more than time." In this way, entrepreneurship is distinguished by
low down model expansion. Accessible theories may not always be elective to address these
characteristics of hospitality and tourism management that required posting new queries and
building notions and sculpt to elucidate the fact by electing deductive research approach
including revision of the methodologies engaged within nine conventional entrepreneurship
journals between 1989 and 1999. Findings of the research indicated that the International
Journal of Hospitality Management, Tourism Management, and International Journal of
Contemporary Hospitality Management are the pinnacle three journals that have been published
as entrepreneurship research. On the other hand, Li (2008) stated that entrepreneurship is
observed as a compound fact in hospitality and tourism management.
Kotler, P., Bowen, J.T., Makens, J. and Baloglu, S., 2017. Marketing for hospitality and
tourism.
According to Kotleret al. (2017), marketing strategies are playing an essential role in the
customer engagement process that directly influences organizational probability and expansion.
Besides that, this book critically explored the significance of the marketing strategies for
increasing the growth and expansion of the hospitality and tourism sector. The marketing mix is
one of the core elements of the marketing strategy, which includes four critical aspects of the
hospitality and tourism industry, for instance, product, price, place and promotion. This book
includes a significant explanation of the marketing approach in terms of customer satisfaction
and revenue generation process of the hospitality and tourism sector. In this way,
entrepreneurship is characterized by low paradigmatic development. Accessible theories may not
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always be elective to address these characteristics of hospitality and tourism management that
required posting new queries and building ideas and models to clarify the fact.
In summary, this task includes a detailed literature review of one quantitative journal, one
qualitative journal and one book. The author tried to explain the internal context of these journals
and book with academic knowledge and ethical consideration for an improved learning
experience. In conclusion, several studies and research papers have been defined to explain the
role of qualitative and quantitative research method in the research paper development process.
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References
Bettis, R., Gambardella, A., Helfat, C. and Mitchell, W. (2014) Quantitative empirical analysis in
strategic management. Strategic Management Journal, 35(7), pp.949-953. Retrieved from
http://www.rcmewhu.com/upload/file/20150528/20150528111057_6475.pdf
Fernandez‐Alles, M. and Ramos‐Rodríguez, A. (2009) Intellectual structure of human resources
management research: A bibliometric analysis of the journal Human Resource Management,
1985–2005. Journal of the American Society for Information Science and Technology, 60(1),
pp.161-175. Retrieved from https://onlinelibrary.wiley.com/doi/abs/10.1002/asi.20947
Kotler, P., Bowen, J.T., Makens, J. and Baloglu, S. (2017) Marketing for hospitality and tourism.
Retrieved from https://digitalscholarship.unlv.edu/hotel_fac_articles/120/
Li, L., 2008. A review of entrepreneurship research published in the hospitality and tourism
management journals. Tourism Management, 29(5), pp.1013-1022. Retrieved from
https://www.sciencedirect.com/science/article/pii/S0261517708000149
Svensson, G., Svaeri, S. and Einarsen, K. (2009) ‘Empirical characteristics’ of scholarly journals
in hospitality and tourism research: An assessment. International Journal of Hospitality
Management, 28(3), pp.479-483. Retrieved from
http://www.academia.edu/download/46284318/j.ijhm.2008.11.00420160606-5948-1t7lvgm.pdf
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