Running head: BUSINESS MANAGEMENTBUSINESS MANAGEMENTName of the StudentName of the UniversityAuthor Note
1BUSINESS MANAGEMENTEXECUTIVE SUMMARYWe Work is a workspace company that is based in the New York City. The companyis known to be one of the leading producers of workspaces. They aim to cater to thefreelancers, small business concerns, startups and entrepreneurs. The company has a workingpopulation of almost 100,000 members and has an annual turnover of around $20 billionroughly. It is located at over 23 cities across the United States and 16 different countries allover the world. The report that follows attempts to analyze the prospects of the expansion ofthe company in the Southern and Eastern Africa, especially in the country of Kenya.
2BUSINESS MANAGEMENTTable of ContentsIntroduction....................................................................................................................3Discussion......................................................................................................................3PEST Analysis...........................................................................................................3Porter’s Five Force Analysis......................................................................................4Recommendations..........................................................................................................6Conclusion......................................................................................................................6References......................................................................................................................7
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