Sample Assignment on Business Management

Running Head: BUSINESS MANAGEMENT 1
Business Management

BUSINESS MANAGEMENT 2
Table of Contents
Introduction.................................................................................................................................................3
Advertising..................................................................................................................................................3
Issues...........................................................................................................................................................3
Evaluation....................................................................................................................................................4
Recommendations.......................................................................................................................................5
References...................................................................................................................................................6

BUSINESS MANAGEMENT 3
Introduction
Bundaberg Brewed Drinks Pty Ltd. is one of the largest brewers of non-alcoholic beverages
situated in Bundaberg, Queensland. The company was founded in the year 1960 and this
business is owned by an Australian family. Since the year 2006, it is engaged in exporting its
brewed beverages to more than 32 nations (Bundaberg Brewed Drinks Pty. Ltd, 2018). It offers
variety of beverages with different tastes and flavors like Ginger beer, root beer, lemon, peach,
blood orange, apple cider, pineapple, guava etc. The company is offering its products all over
Australia and North Queensland by using effective marketing and advertising practices. This
report includes marketing practices of company and issues faced by it. Moreover,
recommendations are given to improve marketing strategies in Far North Queensland.
Advertising
Advertising is the process of communicating with the users of products and services. It includes
the messages paid for by those parties who deliver them and are proposed to notify or influence
the people who get them. In North Queensland, Bundaberg Brewed Drinks Company is targeting
the middle class people and youth segments. The company is using innovative advertisements
via mass media along with co-branding with the retailers. It uses social media for marketing
beverages in this area as 85% of Queensland’s population is actively using internet and social
networking sites (Computerworld, 2013). Moreover, celebrity endorsement and event promotion
are the other ways which are practiced by Bundaberg Brewed Drinks. It endorses different
celebrities from sports and entertainment industry.
Issues
However, Bundaberg Brewed Drinks Company is using effective marketing and advertising
strategies, but still it is confronting some issues. One of the major issues is that this organization
is advertising its products as a beverage provider that has shifted the customers from other
healthy drinks’ brands. Moreover, the major marketing strategy of this brand is to use the social
media and internet sources. Due to this, the company is unable to target the people who are not
active on internet and networking sites (Elzinga, Tremblay and Tremblay, 2018). However, this
type of advertisement provides the opportunities to advertise with minimum costs but it limits the