Market and Business Potentiality of Hills Organic Farm in Malaysia

Running head: BUSINESS MANAGEMENT
Business management
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Executive summary
The aim of this report is to discuss about the market and business potentiality of Hills Organic
Farm in doing business in Malaysia. In doing so, the industry analysis and competitor analysis is
being done. It is identified that the intensity of competition will be more for Hills Organic Farm
in the Malaysian market. Based on the identified business situations, marketing mix elements for
Hills Organic Farm are recommended in this report that discussed about the approach should be
taken in gaining maximum return. The manpower planning is also recommended for Hills
Organic Farm to manage their employees in their business.

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Table of Contents
Introduction......................................................................................................................................4
Industry analysis..........................................................................................................................4
PESTEL analysis.............................................................................................................................5
SWOT analysis................................................................................................................................6
Competitor analysis.....................................................................................................................7
Market research and analysis...........................................................................................................7
Identification of the targeting strategy.............................................................................................9
Identification of the positioning strategy...................................................................................10
Determination of the marketing mix strategies.............................................................................11
Product.......................................................................................................................................11
Price...........................................................................................................................................11
Place...........................................................................................................................................12
Promotion..................................................................................................................................13
Strategic manpower plan...............................................................................................................13
Gaining business sustainability......................................................................................................14
Financial projections......................................................................................................................15
Conclusion.....................................................................................................................................15
Reference.......................................................................................................................................16

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