Business Marketing Essentials: A Comprehensive Guide to Marketing Strategies

Business Marketing Essentials

Table of Contents
Introduction...................................................................................................................... 3
Task 1.............................................................................................................................. 4
LO1 Explain the role of marketing and how it interrelates with other functional units of an
organization......................................................................................................................4
Using examples from your chosen organization, explain the key roles and
responsibilities of the marketing function [P1]..................................................................4
How roles and responsibilities of marketing relate to the wider organisational context
[P2]...................................................................................................................................5
Task 2.............................................................................................................................. 8
LO2 Compare ways in which organizations use elements of the marketing mix (7Ps) to
achieve overall business objectives.................................................................................8
Using your chosen organization and another organization, compare how organizations
use the various elements of the 7Ps marketing mix in the marketing planning process to
achieve business objectives. This will be submitted as a briefing paper for the marketing
team. [P3].........................................................................................................................8
LO3 Develop and evaluate a basic marketing plan. (NB: A marketing plan template is
available in the VLE, but it is not mandatory to use this)................................................11
Using your chosen organization, produce and evaluate a basic marketing plan to meet
marketing goals and objectives. The marketing plan should include all elements of the
7Ps marketing mix, with an action plan and measures for monitoring and evaluating
progress and meeting of your chosen organization’s goals and objectives [P4]............11
Conclusion..................................................................................................................... 15
References.....................................................................................................................16

Introduction
The term marketing essentials in terms of business identifies the different factors as well
as attributes that can make the overall business and its management an effective one. It
is quite an understandable fact that the marketing department is one of the most
significant departments that are in the current times. The organizations actually
communicate with the external market with the help of the marketing department and
this is where the importance of marketing and the marketing essentials lies
For understanding the importance of the marketing essentials along with the role it plays
the case study of Vodafone has been chosen for the purpose. The assignment will
concentrate on the key roles as well as the responsibilities that the marketing manager
play in the organizations have also been included in the below sections. The
comparison of 7 Ps of Vodafone along with O2 have also been provided in the below
sections. The final section of the project will also concentrate in developing a proper
marketing plan that may be needed by Vodafone to launch their product in the market.

Task 1
LO1 Explain the role of marketing and how it interrelates with other functional
units of an organization
As discussed by Aghazadeh (2015), the marketing is indeed one of the most vital
concepts that plays a vital role in promoting the products and the services of the
organization in the market. If carried out effectively then the whole of the marketing and
the concepts that are pertaining to it actually reflects the organization in the market and
it also helps them to reach out to the pinnacle of success.
Using examples from your chosen organization, explain the key roles and
responsibilities of the marketing function [P1]
The above sections has proved to be effective enough in understanding the impacts of
marketing as well as the roles an effective way. The roles of the marketing are indeed
huge and it is extremely important to understand them effectively. The basic roles and
the responsibilities of the marketing involves
Research Function- This is by far the most important and the significant responsibility
of a marketing manager at Vodafone. The marketing manager at Vodafone is
ascertained with the duty of collecting and analyzing a whole lot of data and information
from the market about the products and the services that are produced by the
organization. It actually helps them in gathering proper information about the target
market (Agnihotri and Rapp, 2017)
Development of the product and its management- this is by far the second of the
most significant duties that are performed by the marketing department. The step
involves identifying the demands and the wants of the customers and hence developing
the products and services to fulfill their needs and wants. This type of functions actually
helps in bridging up the gaps among the customers and the organization.