Business Markeitng Plan - Report
Added on -2021-02-21
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BUSINESSMARKETING PLANREPORT
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................1SITUATIONAL ANALYSIS..........................................................................................................1Political Factors...........................................................................................................................1Economic Factors........................................................................................................................2Social Factors..............................................................................................................................3Technological Factors.................................................................................................................3Legal Factors...............................................................................................................................3Environmental Factors................................................................................................................4BUSINESS LIFE CYCLE...............................................................................................................4TARGET MARKET........................................................................................................................5Segmentation...............................................................................................................................5Targeting.....................................................................................................................................5Positioning...................................................................................................................................5MARKETING MIX.........................................................................................................................6Product........................................................................................................................................6Price.............................................................................................................................................6Place............................................................................................................................................6Promotion....................................................................................................................................6People..........................................................................................................................................7Process.........................................................................................................................................7Physical Evidence.......................................................................................................................7MARKETING STRATEGIES.........................................................................................................7Discount Pricing..........................................................................................................................7Cardio Tennis..............................................................................................................................7Shifting Workers.........................................................................................................................8Free Trials...................................................................................................................................8Sports Day...................................................................................................................................8CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
EXECUTIVE SUMMARYMarketing is an effective activity of presentation of offerings within the market. Thereport is based on Sunrise Sports, which is a small organisation working to ensure future growth.The report required analysis of the market for which, the firm PESTLE Analysis was utilised.Further, it needed to determine target market of the company for which, STP Approach wasutilised. Moreover, marketing mix and marketing strategies were used and implemented in orderto assist the company in achieving its business objectives within 2 years.INTRODUCTIONMarketing refers to an activity which is associated with communication of anorganisation's services as well as products within the marketplace. It is a highly crucial practicewhich helps a company in enhancing familiarity of their offerings with their potential andtargeted customers. Moreover, a marketing plan report is a detailed outlay of all the elementswhich allows a firm to market its services in a better and more effective manner (McDonald andWilson, 2016). The following report is based on Sunrise Sports, which specialises in court hiringas well as in coaching business, The report covers development of an effective marketing planwhich covers situational analysis, target market analysis, elements of marketing mix as well asmarketing strategies, which would allow the firm in achieving its objectives appropriately.SITUATIONAL ANALYSISThe very first step of a marketing plan report is analysing the factors which couldinfluence the operations and functions of an organisation. Alex is planning to take his company,Sunrise Sports, effectively into the future, which requires effective analysis of all the factorswhich are likely to have an impact on the company. For this purpose, the firm could use PESTLEanalysis which is a framework associated with analysis of several pointers within externalenvironment which are important for the firm to analyse.Political FactorsThese factors are associated with the political scenario which prevails in the country.These factors include governmental legislations, policies and regulations which are required tobe adhered by Sunrise Sports. The country shares a rather stable political environment which isquite favourable for the firm in case it needs to expand its operations within more geographicallocations. In addition to this, its political policies and committees such as Australian Sports1
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